Bass diffusion model
A simple differential equation that describes the process of how new products get adopted in a population.
Adopters can be classified as innovators or as imitators and the speed and timing of adoption depends on their degree of innovativeness and the degree of imitation among adopters.
[Original Paper](A new product growth for model consumer durables)
The time of peak sales
Extensions to the model
Generalised bass model (with pricing)
Frank Bass, Trichy Krishnan and Dipak Jain
Relationship with other s-curves
Bass model is a special case of the Gamma/shifted Gompertz distribution (G/SG): Bemmaor (1994)
use in online social networks
The Bass diffusion model is used to estimate the size and growth rate of these social networks.
Bass model provides a more optimistic picture of the future than alternative model such as the Weibull distribution and the shifted Gompertz distribution.
This model has been widely influential in marketing and management science. In 2004 it was selected as one of the ten most frequently cited papers in the 50-year history of Management Science. It was ranked number five, and the only marketing paper in the list. It was subsequently reprinted in the December 2004 issue of Management Science.