Sitemap Priority in Google Sitemaps–sitemaps中priority标记

 SEO sitemap sitemap priority

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Author: Thomas Schulz
Related: A1 Sitemap Generator
Created: 2006-07-12
Updated: 2006-07-29
Abstract: Priority values in Google XML sitemaps

Priority tag in sitemaps - purpose in Google XML sitemap

The <priority> tag is used in XML sitemaps, by the webmaster, to signal the importance of individual pages in the website.

• How to decide sitemap priority values:
  • Priority values are relative within your website.
  • Valid priority values are in the range [0.0, 0.1, 0.2 … 1.0].
  • This means that the priority of your most important page should be [1.0].
  • The priority of other pages in the XML sitemap should decrease after importance.
• Search engines using the priority tag:
  • Google XML sitemaps
• Get the best XML sitemaps effect:
  • Make sure you have some incoming links. This will “motivate” search engines to index and crawl all urls in your sitemap.

Priorities in XML sitemaps - effects on search engines

• Website crawlers and bots:
  • Likely Pages with high priority values get crawled more often.
  • Likely For new websites, help guide crawlers which pages to index first.
• Search engine result pages (SERPs):
  • Likely Help determine which url to show if multiple pages from a website match a query.
• Search engine results and ranking algorithms:
  • Speculative If website and XML sitemap is “trusted“, influence ranking and position in search results.
    • As comparison, it is also possible to boost rankings using SEO linking techniques within a website.
  • Unlikely You can use XML sitemaps as a direct search engine optimization (SEO) technique.

Software calculated priority values in sitemaps - faster than updating sitemap manually

• XML sitemap goals:
  • Priority values calculated represent what the webmaster finds important
    • This implies that data used in calculations should be website specific.
  • Calculating priority values for all pages thereby saving time for the webmaster.
• XML sitemap methods and algorithms used:
  • External sources (backlinks, Google PageRank etc.)
    • Using external sources can not represent the opinion of the webmaster.
      • There is often an overweight of backlinks pointing to domain address / welcome page instead of product page.
    • Conclusions:
      • Not the best way. Data resembles external resources and not webmaster.
  • Website linking structure
    • Calculation is based on how the webmaster links the pages in the website.
    • Conclusions
      • No effort for webmaster to set priority for all pages in a sitemap.
      • Will in most cases reflect what the webmaster finds most important.
      • Download and try A1 Sitemap Generator. (Need an example? Check sitemap.xml)

Chinese Version, translated by Horisly

Author: OnLine Marketing Expert

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Related: SEO Topics/Website development 
Created: 2007-04-03 
Abstract: Priority values in Google XML sitemaps

sitemaps中Priority标记的作用

 Google的XML Sitemaps文件中，<priority>标记用来标明网站中单独某个页面的权重（重要性）。

• 怎样决定priority值的大小:
  • Priority值是与你网站的内容相关的.
  • Priority值是处在区间【0.0, 0.1, 0.2 … 1.0】之间.
  • 第二点意味着网站最重要的那些页面的Priority值应该是 [1.0].
  • XML Sitemap文件中，priority值应该随着页面的重要性逐渐递减的.
• 搜索引擎那里在使用priority标记:
  • Google XML sitemaps
• 取得最优化的sitemaps效果:
  • 保证你有一定的导入链接（incoming links）.可以刺激搜索引擎爬虫遍历sitemap中的所有url，并收录所有页面.

Priorities如何影响搜索引擎的？

• 搜索引擎爬虫:
  • Likely 拥有priority值高的页面可能会抓取得更频繁.
  • Likely 对于新站来说，可以引导爬虫首先收录那些页面.
• 搜索引擎结果页面 (SERPs):
  • Likely 如果检索结果包含多个页面，帮助搜索引擎决定选择那个页面展示到搜索页面去.
• 搜索引擎结果与排名算法:
  • 推测 如果网站和sitemap都是确切可信的，那么将会影响网站排名和搜索结果展示位置.
    • 类似地，同样有可能通过在网站中使用SEO的链接技术快速提高网站的排名.
  • 不可能的 使用XML Sitemaps作为直接的SEO（搜索引擎优化）手段.

使用软件计算priority值，比手工更新sitemaps来得更简单

• XML Sitemaps的目标:
  • 通过priority值的设定，可以反映网站管理员对网页权重的认识。
    • 这暗示着每个网站都有特定的计算prority值的数据，并且是各自不同的，视网站而定.
  • 通过软件计算sitemaps的priority值，可以为站长们节省很多时间.
• 使用到的sitemaps方法和算法:
  • 外部条件（backlinks数量、google PR值，等等）
    • 但外部条件不能完全代表站长自己的意思.
      • 经常有很多backlink都是指向网站的域名或者欢迎页面，而不是网站产品页面，但网站产品页面才是真正的内容.
    • 结论:
      • 仅仅靠外部条件不是最好的方法，代表的仅仅是外部得到的结果，而不是站长的意思.
  • 网站内链结构
    • 该软件的计算是基于站长如何设计网站页面的内部链接的.
    • 结论
      • 无需站长花功夫来为sitemap的所有链接设置priority.
      • 从最大程度反映站长所认为页面重要性次序.
      • 下载并试用：A1 Sitemap Generator. (需要XML Sitemaps例子？请查看： sitemap.xml)

SEO sitemap sitemap priority

Topics: SEO

发表于 @ 2007年04月03日　16:28:00 | 评论( loading... ) | 编辑| 举报| 收藏

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