CTR
Click Through Rate,点击率,点击 / 展现。
eCPM
effective cost per thousand impressions每千次展现收入
eCPM=Total EarningsTotal Impressions∗1000
https://adsense.googleblog.com/2006/02/ecpm-what-exactly-is-that.html
http://appflood.com/blog/what-is-the-definition-of-ecpm
RPS
Revenue Per Search
一个好的模型,可以让有效曝光增加,可能会有eCPM提升不明显,但RPS提升明显。
ROI
Return On Investment,表达了商户投放广告的回报。
https://en.wikipedia.org/wiki/Return_on_investment
其他
CPC: cost per click
eCPC: effective cost per click
CVR: cost value rate转化率
参考
http://blog.sina.com.cn/s/blog_13e3e39f90102w2e7.html
http://blog.sina.com.cn/s/blog_62b832910102w1vr.html