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《科特勒的“市场营销”讲义》
Marketing
in the
Twenty-first Century
Marketing Management
Tenth Edition
Philip Kotler
2010-04-24
Implementing Customer Relationship Management
CRM is concerned with creating improved shareholder value through the use of customer-
centric business processes and the development of appropriate relationships with consumers.
2010-04-24
高绩效市场营销与客户管理Accenture_Profitable_growth_through_HPMCM_CNx_Kaylin
高绩效市场营销与客户管理Accenture_Profitable_growth_through_HPMCM_CNx_Kaylin
2010-02-21
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