Command Line Switches for the Bootstrap Web Installer for Reader are provided below:
/sAll Silent Mode for product
/sPB Silent Mode with Progress Bar for product
/rs Reboot Suppress
/rps Reboot Prompt Suppress
/ini "PATH" Alternative initialization file
/sl "LANG_ID" Set Language; LANG_ID - Code in decimal digits
/l Enable Error Logging. Log file Bootstrap.log will be generated in temp directory
/msi[Command line] Parameters for MSIEXEC
AdobeReaderInstallFile.exe /sAll /rs /l /msi "/qb-! /norestart ALLUSERS=1 EULA_ACCEPT=YES SUPPRESS_APP_LAUNCH=YES"
This command line has parameters for both silent install (/sAll) as well as progress bar mode (/qb) which is useless. Also /rs and /norestart work the same way supressing the reboot.
SUPPRESS_APP_LAUNCH=YES can also be removed as the checkbox for suppressing the application launch after install has been removed from the installer.
Moreover the quotes are not being recognised by the MSI Installer causing it to launch help window pop up.
So the command that can be used for silent install and suppressing EULA is:
AdbeRdr_1000_en_US.exe /sAll /msi /norestart ALLUSERS=1 EULA_ACCEPT=YES
From http://forums.adobe.com/thread/754256