#include<bits/stdc++.h>
#define int long long
using namespace std;
void solve(){
string s;
cin>>s;
int ans=0,cnt=0;
for(int i=0;i<s.length();i++){
if(s[i]=='0')ans+=(cnt==0?0:(cnt+1));
if(s[i]=='1')cnt++;
}
cout<<ans<<endl;
}
signed main(){
ios::sync_with_stdio(false), cin.tie(0), cout.tie(0);
int t;
cin>>t;
//t=1;
while(t--)solve();
return 0;
}