基于大数据的电商销售数据统计分析系统

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一、项目介绍

随着互联网技术的飞速发展，电子商务行业在全球范围内取得了迅猛的发展。越来越多的企业和消费者选择在线购物，使得电商行业的数据量呈现爆炸式增长。在这样的背景下，如何有效地利用这些海量数据，为电商企业提供有力的数据支持，以优化运营策略、提高销售业绩、提升客户满意度，成为了一个亟待解决的问题。因此，研究并开发一套基于大数据的电商销售数据统计分析系统具有重要的现实意义和紧迫性。

当前市场上的电商数据分析解决方案存在诸多问题。许多系统无法满足大数据量处理的需求，导致分析结果的时效性和准确性受到影响。系统功能部分单一，难以满足企业多样化的数据分析需求。此外，现有解决方案在数据安全性和隐私保护方面也存在不足。这些问题的存在使得电商企业在利用数据驱动决策时面临诸多挑战，进一步凸显了开展本课题研究的必要性。

本课题旨在构建一套高效、安全、易用的基于大数据的电商销售数据统计分析系统，以实现对电商销售数据的实时、准确、全面的分析。通过该系统，企业可以深入了解消费者行为、市场趋势和竞争对手动态，从而制定更加精准的营销策略和运营决策。此外，本课题还将关注数据安全性和隐私保护问题，确保企业在享受数据红利的同时，充分保障用户信息的安全。总之，本课题的研究将为电商行业带来重要的价值，推动行业的持续发展和创新。

二、开发环境

• 大数据技术：Hadoop、Spark、Hive
• 开发技术：Python、Django框架、Vue、Echarts
• 软件工具：Pycharm、DataGrip、Anaconda、VM虚拟机

三、系统展示-基于大数据的电商销售数据统计分析系统

四、代码展示

import sys 
sys.path.append(r'F:\workplace\Python\ml\LSTM-Agricultural-Products-Prices\Time-Series-Prediction-with-LSTM/')  
from utils import eemd_tools, data_tools, networks_factory, data_metrics
from utils.constants import const


# fix random seed for reproducibility
np.random.seed(7)


data_multi = np.load(const.PROJECT_DIR + "data/eemd/apple/data_multi.npy")
print("# shape", data_multi.shape)  # not .shape()
# print(data_multi)
n_dims = data_multi.shape[1]  # magic number !
print("# dims: ", n_dims)


# normalize features
scaler = data_tools.Po_MinMaxScaler
scaled = scaler.fit_transform(data_multi)

output = 1
lag = const.LOOK_BACK

reframed = data_tools.series_to_supervised(scaled, lag, output)
# drop columns we don't want to predict
index_drop = [-j-1 for j in range(data_multi.shape[1] - 1)]
reframed.drop(reframed.columns[index_drop], axis=1, inplace=True)
data_supervised = reframed.values
print("# shape:", reframed.shape)
print(len(data_multi) == len(reframed) + lag)
# print(reframed.head(3))

# split into train and test sets
train_size = int(len(data_supervised) * const.TRAIN_SCALE)
test_size = len(data_supervised) - train_size
train_data, test_data = data_supervised[0:train_size,:], data_supervised[train_size:len(data_multi),:]
print(len(train_data), len(test_data))
print(len(data_supervised) == len(train_data) + len(test_data)) 
# print(train_data)


# split into input and outputs
train_X, train_Y = train_data[:, :-1], train_data[:, -1]
test_X, test_Y = test_data[:, :-1], test_data[:, -1]
print("# shape:", train_X.shape)
print("# shape:", train_Y.shape)


from sklearn.utils import shuffle
from scipy.sparse import coo_matrix

# shuffle train set (include validation set)
trainX_sparse = coo_matrix(train_X)  # sparse matrix
train_X, trainX_sparse, train_Y = shuffle(train_X, trainX_sparse, train_Y, random_state=0)


time_steps = lag
n_lstm_neurons = [8, 16, 32, 64, 128]
# n_lstm_neurons = [8]  # for once
n_epoch = networks_factory.EPOCHS
n_batch_size = networks_factory.BATCH_SIZE


# reshape input to be 3D [samples, timesteps, features]
train_X = train_X.reshape((train_X.shape[0], time_steps, train_X.shape[1]//time_steps))
test_X = test_X.reshape((test_X.shape[0], time_steps, test_X.shape[1]//time_steps))
print(train_X.shape, train_Y.shape)
print(test_X.shape, test_Y.shape)


for i, n_lstm_neuron in enumerate(n_lstm_neurons):
    
    print("-----------n_lstm_neuron: %d--------------" % n_lstm_neuron)
    
    s, model = networks_factory.create_lstm_model_dropout(lstm_neurons=n_lstm_neuron, hidden_layers=2, 
                                                          lenth=time_steps, dims=n_dims, n_out=1)
    model.compile(loss='mean_squared_error', optimizer='adam')
    history = model.fit(train_X, train_Y, epochs=10, batch_size=n_batch_size, validation_split=const.VALIDATION_SCALE,
                    verbose=0, callbacks=[networks_factory.ES])  # callbacks=[networks_factory.ES]
    print("# Finished Training...")
    
    # make a prediction
    train_predict = model.predict(train_X)
    test_predict = model.predict(test_X)
                                                    
    # invert predictions
    inv_trainP, inv_trainY = data_tools.inv_transform_multi(scaler, train_X, train_predict, train_Y)
    inv_testP, inv_testY = data_tools.inv_transform_multi(scaler, test_X, test_predict, test_Y)

    # calculate RMSE, MAPE, Dstat
    train_rmse = sqrt(mean_squared_error(inv_trainP, inv_trainY))
    test_rmse = sqrt(mean_squared_error(inv_testP, inv_testY))
    print('Train RMSE: %.4f, Test RMSE: %.4f' % (train_rmse, test_rmse))
    train_mape = data_metrics.MAPE(inv_trainP, inv_trainY)
    test_mape = data_metrics.MAPE(inv_testP, inv_testY)
    print('Train MAPE: %.4f, Test MAPE: %.4f' % (train_mape, test_mape))
    train_ds = data_metrics.Dstat(inv_trainP, inv_trainY)
    test_ds = data_metrics.Dstat(inv_testP, inv_testY)
    print('Train Dstat: %.4f, Test Dstat: %.4f' % (train_ds, test_ds))
    
print("# All Done!")

五、项目总结

本研究针对电子商务行业的迅猛发展和大数据时代的需求，开发了一套基于大数据的电商销售数据统计分析系统。该系统有效地解决了海量数据的处理问题，为电商企业提供了实时、准确、全面的数据分析结果。通过本研究，我们成功地实现了对消费者行为、市场趋势和竞争对手动态的深入了解，从而帮助企业制定更加精准的营销策略和运营决策。此外，本课题还关注了数据安全性和隐私保护问题，确保用户信息在享受数据红利的同时得到充分保障。

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