refs:
https://stackoverflow.com/questions/11769376/topshelf-install-multiple-of-the-same-service-on-the-same-machine
service.exe [verb] [-option:value] [-switch]
install Installs the service
-instance An instance name if registering the service multiple times
So you could use:
service.exe install -instance:FirstInstanceOfMyService
service.exe install -instance:SecondInstanceOfMyService