团队讨论为书籍制作一个有力的广告，以吸引顾客。考虑在报纸上投放广告、直接邮寄宣传单或通过电话销售。Debbie建议制作带有朗朗上口旋律的广告，让产品话题性十足，依靠口碑传播。Nancy提出做电视购物节目，强调直接销售的力量。
04_That Spot Has a Catchy Jingle
请参考: That Spot Has a Catchy Jingle纯英文解析
Dialogue
Kirk: We need to create a hard-hitting advertisement for our books that will really pull. Maybe we can run an ad in all the newspapers or send out circulars – something that’s a real eye-catcher. Direct response could be very effective since we have a mailing list of all our customers. We could even get on the phone and cold call every one of them!
Debbie: Personally, I think we should air a series of spots with a great jingle – something so catchy that everyone will start talking about our products. Then we can let word-of-mouth do the rest!
Nancy: Do you want to do an infomercial? The hard-sell can be very effective!
Dialogue translated into standard English:
Kirk: We need to create an aggressive and powerful advertisement for our books that will really attract customers. Maybe we can place an advertisement in all the newspapers or send out mailed advertisements – something that really gets people’s attention. Advertisements sent directly to a potential customer to get a direct response could be very effective since we have a mailing list of all our customers. We could even get on the phone and make unsolicited sales call to every one of them!
Debbie: Personally, I think we should broadcast a series of TV or radio advertisements with a great melody – something so memorable that everyone will start talking about our products. Then we can let people’s discussions about it do the rest!
Nancy: Do you want to do an informational commercial? The aggressive and insistent advertising style can be very effective!
hard-hitting ,正中下怀的,震撼的
原文 : We need to create a hard-hitting advertisement for our books that will really pull.
例句 : Barack Obama’s ina
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