import java.util.Scanner;
public class Main{
public static void main(String args[]){
Scanner scanner=new Scanner(System.in);
int W=0;
int H=0;
W = scanner.nextInt();
H = scanner.nextInt();
if(W%4==0||H%4==0){
System.out.println(W*H/2);
}else{
if(W%2==0||H%2==0){
System.out.println(W*H/2+1);
}else{
System.out.println(W*H/2+1);
}
}
}
}