汉字转换为unicode:
obj.value=obj.value.replace(/[^\u0000-\u00FF]/g,function($0){return escape($0).replace(/(%u)(\w{4})/gi,"&#x$2;")});
unicode转换为汉字:
obj.value=unescape(obj.value.replace(/&#x/g,'%u').replace(/;/g,''));
参考:http://it.oyksoft.com/post/5800/