Crow designed the line based on pieces from her closet

Crow designed the line based on pieces from her closet, which includes decades of clothes from the stage, videos, red carpets, and everyday stuff hailing from all the way back to high school, she says. (“I wore a pair of Dingo boots [in the “Strong Enough” video] that I’ve had since I was a sophomore in high school. I still wear them. Yes, I’m a pack rat.”)

One of the embroidered jackets is based on a no-name black suede jacket from the 70s that she pulled out of her closet, for example. “Everything that’s in the line is stuff that is very hands on and very relatable to what I wear already,” she said. “I‘m a lover of great denim. A great Y.S.L. shoe or a great Golden Goose boot. I’m drawn to what I’m drawn to.”

It wasn’t always that way. “I’ve been through the trapping of wearing things that actually wore me as opposed to me wearing them,” she laughed. “There’s a point in your career where you’re starting to make it and designers start throwing clothes at you. You find yourself on the red carpet that‘s just not you.” The songwriter declined to share which red carpets, exactly, because she’s “afraid [the photos are] going to turn up again.” It makes one wonder what a line would have looked like if 1995 Sheryl Crow were designing at the time.

Crow’s collection is priced for everyday consumers; the line starts at $39.90 and there’s one bag that retails for $299.90. “I'm from a small town,” she explained. “I grew up in a middle-class family. I think dollars are even more constricted now.Cheongsam dress”

“I’m a person that’s not above shopping at Target,” she continued. “I love me some Target. I think about women who can’t afford to go out and buy a really cool Chanel jacket and wear it with a pair of [Ralph Lauren] jeans. Who has that money?”

As it happens, Target is currently hosting a collection from Victoria Beckham, a contemporary of Crow’s from the 90s-music scene who has made the full transition to high-end designer. Beckham’s success as a crossover artist was sealed with this collection; those who collaborate with Target tend to be buzzy mid-range designers with a ton of market cred. But where Beckham parlayed her side hustle into a career, Crow is still very much a songstress, who’s passion project is a means to an end, one big bankable tribute to the “be myself” ethos .

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