If you want to make a successful B2B marketing, you need to make the B2B websites as an intermediate of social contact. Worldbuy, an multilingual international B2B website, carries this principle constantly. Just like Coke, Worldbuy tries to make its B2B website as a contact tool among people, rather than contact subject.
The social attribute of dice. There is a scene in the movie, A beautiful mind, that is, in a pub a guy comes to a girl and wants her to make love with him, and then he is slapped in the face. Here the guy needs such something as a dice to be a contact tool, because dices have the function of promoting social contact. So does Worldbuy. Its B2B website is a sort of description, which can contact with consumers and itself. It is a social platform.
How to promote a B2B website efficiently and economically? When a B2B website is treated as a contact tool, the website will get a positive broadcast socially. In this way, B2B marketers can reduce greatly the marketing cost, what’s more, improve consumers’ senses of intimacy and identity. That is the significance of treating B2B website as a contact tool.
Therefore, it is an effective way to make a successful B2B marketing and building a popular B2B website by thinking about how to make a B2B website as a contact tool. Worldbuy is carrying on it and thinking about how to innovate.
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