怎么看域名最终指向的ip_购买最终域名

怎么看域名最终指向的ip

Buying a domain name is not as simple as it sounds. If you buy the right name, Web users will be able to find your site with ease. If you buy the wrong one, they’ll be confused, and you’ll lose (sometimes, quite a lot of) traffic, which can of course stunt your site’s growth and/or revenue potential.

购买域名并不像听起来那么简单。 如果您购买了正确的名称,Web用户将可以轻松找到您的站点。 如果您购买了错误的产品,则会感到困惑,并且您将损失(有时很多)流量,这当然会阻碍网站的增长和/或创收潜力。

In this article, I’ll attempt to tackle some of the more popular domain name related issues, in an effort to help you make the right decisions in the process of buying a domain.

在本文中,我将尝试解决一些更流行的域名相关问题,以帮助您在购买域名的过程中做出正确的决定。

扩展名 (Extensions)

There are many domain name extensions available today. It seems like virtually every country now sells domains with its own extension, or has at least sold the rights to the country extension to a Web company who has set up shop as the registrar.

今天有许多域名扩展可用。 似乎几乎每个国家现在都在出售具有自己的扩展名的域名,或者至少已经将拥有国家扩展名的权利出售给了一家网络公司,该公司已在网上设立了注册商。

Before I get too far in, let me say up-front that .com is the way to go, as most of you already know. If you are not one of these people, let me explain. Most Web users automatically type in .com when they’re not sure of a domain name. So, if your domain name is yoururl.net, users might remember "yoururl" but not the .net extension.

在您深入探讨之前,请让我先说一个.com是发展之路,正如大多数人已经知道的那样。 如果您不是这些人之一,请让我解释一下。 大多数Web用户在不确定域名时会自动输入.com。 因此,如果您的域名是yoururl.net,用户可能会记住“ yoururl”,而不是.net扩展名。

It’s a common problem — and people will automatically type in .com most of the time. I know, because I run a site from a .net, and people often make the mistake of entering .com instead of .net — it can be a real pain for me as well as the users! Nevertheless, in my case, I couldn’t get a .com that was better than the .net, and you may find yourself in the same position. So let’s not be completely blind to the other extensions out there.

这是一个常见问题-人们通常会在大多数时间自动输入.com。 我知道,因为我是从.net网站运行的,所以人们常常会误以为输入.com而不是.net,这对我和用户来说都是不小的痛苦! 但是,就我而言,我无法获得比.net更好的.com,而且您可能会发现自己处于同一位置。 因此,我们不要完全不了解其他扩展。

If it’s not a .com…

如果不是.com…

Next to .com, .net and .org are the most popular extensions. If you can’t buy the name you want as a .com, but the .net version of the name exists, it might be worth grabbing. For instance, I own the domain SportsForums.net, and wanted to start a sports discussion community. I researched a few names, and found that though SportsForums.com was not available, SportsForums.net was. I felt that it was a good name, and registered it… and it’s turned out to be a case where a good .net has definitely been worth it.

在.com之后,.net和.org是最受欢迎的扩展名。 如果您无法以.com的价格购买您想要的名称,但是该名称的.net版本存在,则可能值得一试。 例如,我拥有域名SportsForums.net,并希望建立一个体育讨论社区。 我研究了几个名称,发现尽管SportsForums.com不可用,但SportsForums.net可用。 我觉得这是一个好名字,并注册了它……事实证明,一个好的.net绝对值得。

.org domains are commonly associated with organizations (mostly non-profit) and unless your project is one of these, I recommend staying away from the .org extension unless you find yourself unable to find anything in .com or .net. I also own a (recently purchased) .org, so I’ll use it as an example.

.org域通常与组织相关联(大多是非营利性组织),除非您的项目是其中之一,否则我建议不要使用.org扩展名,除非您发现自己无法在.com或.net中找到任何内容。 我还拥有一个(最近购买的).org,因此我将使用它作为示例。

QuickZip, a popular freeware archiver, is part of my network. It’s been available for a quite a few years, but has never had its own domain name. QuickZip.com is taken. QuickZip.net is taken. QuickZip.org was available and I felt it was the best domain name for the site. The name of the program is QuickZip, not Quick-Zip, and so Quick-Zip.com wouldn’t have been as good as the .org version of the actual product name. It’s important that you consider points like this when you choose the domain for your own site.

QuickZip是一个流行的免费软件存档器,它是我的网络的一部分。 它已经可用了很多年,但从未拥有自己的域名。 已采取QuickZip.com。 已使用QuickZip.net。 QuickZip.org可以使用,我认为它是该网站的最佳域名。 该程序的名称是QuickZip,而不是Quick-Zip,因此Quick-Zip.com不会像实际产品名称的.org版本那样好。 在为自己的网站选择域时,请务必考虑这样的问题,这一点很重要。

Besides the core three extensions, .biz and .info have recently gained popularity, and rightfully so. Some names, the .com, .net and .org versions of which may be taken, might still be available in one of these two extensions. However, I’d only recommend you explore this avenue if your searches for primary extensions fail completely. If there’s a perfect name that ends in .info or .biz, it may be worth taking. These domains can be branded with success.

除了核心的三个扩展名之外,.biz和.info最近也很流行。 这两个扩展名之一可能仍可以使用某些名称(.com,.net和.org版本)。 但是,如果您对主要扩展程序的搜索完全失败,我只建议您探索此途径。 如果有一个以.info或.biz结尾的完美名称,则可能值得一试。 这些领域可以成功地打上烙印。

Fad and International Extensions

时尚和国际延伸

Many other domain name extensions have been hyped up through glossy marketing campaigns in an attempt to boost their popularity, including .ws, .fm, .am, .tv, .to and .cc just to name a few! Personally, I’d stay away from these domains at all costs. You can usually find something good in .com and .net, if not that then .org, and if not that, then .biz or .info – you should not have to go so far as a .am, for instance. That said, of course there might be an extreme case where you may find one of these names useful – never say "never"!

为了提高知名度,许多其他域名扩展都通过出色的营销活动进行了宣传,其中包括.ws,.fm,.am,.tv,.to和.cc等。 就个人而言,我将不惜一切代价远离这些领域。 通常,您可以在.com和.net中找到一些不错的东西,如果不是,则可以找到.org,如果不是,则可以找到.biz或.info –例如,您不必走得太远。 就是说,当然,在某些极端情况下,您可能会发现其中一个有用的名称–永远不要说“从不”!

There are also international extension domain names: each country has its own domain extension. For example, .com.au is Australian. It seems like every country now sells the rights to their own special extension, and the registrars that buy these rights are out there trying to make a few bucks off of them. Many of these names are available, but beware — this is because they’re too restrictive to be of real value to sites with a global user base. Some of these names can run you a pretty penny, and you may even be required to be a citizen of that particular country to register a name with the particular extension.

也有国际扩展域名:每个国家都有自己的域名扩展。 例如,.com.au是澳大利亚人。 似乎每个国家现在都在出售其特殊扩展名的权利,而购买这些权利的注册服务商正在那里试图从中赚取几美元。 这些名称中有许多可用,但请注意-这是因为它们过于严格,以至于对具有全球用户群的网站没有真正的价值。 其中一些名称可能会让您大失所望,甚至可能要求您成为该特定国家的公民才能使用该特定扩展名注册一个名称。

New.net created some controversy when they started to sell domain names from their Website. They sell domain names with many different extensions without ICANN approval, which means that they are not official, and are not officially recognized. As such, most Web users won’t be able to access them without downloading a special plug-in.

当他们开始从其网站上出售域名时,New.net引起了一些争议。 他们未经ICANN批准就出售具有许多不同扩展名的域名,这意味着它们不是官方的,也未被官方认可。 这样,大多数Web用户如果不下载特殊的插件就无法访问他们。

For most Web users, these names just won’t work, and it would be a mistake to use one of these names as the primary domain for a Website for this simple fact. These may work well as a "novelty" domain, but I wouldn’t count on them for much more.

对于大多数Web用户而言,这些名称将不起作用,并且出于这个简单的事实,将这些名称之一用作网站的主要域名是错误的。 这些作为“新颖”域名可能很好用,但是我对它们的期望不高。

In conclusion, I can only say again: get a .com! And if not, then aim for a .net or a .org. Most major Websites use a .com — and that isn’t by mistake. However, this doesn’t mean a .net or .org can’t do well. It just means that it will be slightly harder to market than it would have been with a .com.

最后,我只能再说一遍:获得一个.com! 如果没有,则瞄准.net或.org。 大多数主要网站都使用.com,但这并不是错误的。 但是,这并不意味着.net或.org不能做得很好。 这只是意味着,与.com相比,它的营销难度会更大。

连字符(破折号) (Hyphens (Dashes))

I am against using dashes in a domain name, if it can be helped. Sometimes it can’t — and sometimes it may even work to your advantage to have dashes in your domain name.

如果可以提供帮助,我反对在域名中使用破折号。 有时不能,有时甚至可以在域名中使用破折号,这对您有利。

Many people use the technique of putting dashes in their domain name between keywords in an effort to improve their search engine rankings. For instance: perfectkeyword-perfectkeyword.com. It is also frequently argued that smaller sites should not think of the future (or branding), and should instead just buy these domains for the keyword value to help them get off the ground. That may be one way to approach it — and it may be a good way — but why can’t you do both? I have found that if you have two perfect words in your domain, without a dash, it will also perform well. For instance, one of my sites is phpBBHacks.com. Search for it on Google for "phpBB Hacks" and it comes up first.

许多人使用在关键字之间的域名中添加破折号的技术,以提高其搜索引擎排名。 例如:perfectkeyword-perfectkeyword.com。 经常有人争辩说,较小的站点不应考虑未来(或品牌),而应仅购买这些域以获取关键字价值,以帮助它们起步。 那可能是解决问题的一种方法,也可能是一种好方法,但是为什么你们不能同时做这两个呢? 我发现,如果您的网域中有两个完美的单词,且不带破折号,则效果也会很好。 例如,我的网站之一是phpBBHacks.com。 在Google上搜索“ phpBB Hacks”,它首先出现。

People will remember your site name, but will they remember that your site’s domain name has a dash in it? Probably not. Having a dash in your domain name can also present problems in vocal marketing. You may as well buy the domain YourDashName.com, if you are going to use Your-Name.com because that’s how it will sound when you tell a person about your site vocally. This is not a big issue, but it is worth keeping in mind.

人们会记住您的站点名称,但是他们会记住您的站点域名中包含短划线吗? 可能不是。 域名中的破折号也会在语音营销中出现问题。 如果您要使用Your-Name.com,则最好也购买域名YourDashName.com,因为当您向某人大声告诉您有关该网站的信息时,它就是这样。 这不是什么大问题,但值得牢记。

Finally, how many major sites use a dash in their primary domain name? Not many, and again, this is no coincidence.

最后,有几个主要站点的主域名中使用破折号? 一次又一次,这不是巧合。

号码 (Numbers)

Domains that contain numbers have the same problem as those with a dash — such as the vocal marketing issues we just mentioned — and they don’t enjoy the benefit of their keyword-heavy counterparts. That said, just like dashed names, domains with numbers can serve a purpose in specific cases. But again, just like dashed domain names, how many large sites do you see out there that incorporate numbers in their main domain? A few (including 4anything.com), but not many as compared to the number of popular .coms.

包含数字的域与带有破折号的域存在相同的问题(例如,我们刚才提到的语音营销问题),并且它们不享受重用关键字的域带来的好处。 就是说,就像虚线的名称一样,带有数字的域可以在特定情况下达到目的。 但是,就像虚线域名一样,您又看到有多少个大型站点在其主域中包含数字? 少数(包括4anything.com),但与流行的.com的数量相比并不多。

拼写 (Spelling)

Don’t fool around when it comes to spelling! Some people try to play games in this area, but domains like Gurl-Gamerz.net just won’t cut it — they’ll only confuse people. Don’t try to spell something phonetically (the way it sounds when spoken). And whatever you do, don’t submit 0 for o — for instance y0urname.com — it’ll only hurt your site.

说到拼写,不要傻瓜! 有些人试图在该地区玩游戏,但像Gurl-Gamerz.net这样的域名就不会削减它-他们只会使人们感到困惑。 不要尝试用语音来拼写某些东西(说话时的发音方式)。 无论您做什么,都不要为0提交0(例如y0urname.com),这只会损害您的网站。

Spelling the domain name correctly ensures that people will find your Website a heck of a lot more easily, and your URL will confuse as few people as possible. Spell it right and move on.

正确拼写域名可确保人们更轻松地找到您的网站,并且您的URL将使尽可能少的人感到困惑。 拼写正确并继续前进。

长度 (Length)

I’ve seen some long domain names, and I’m sure you have too. Most of the time, all they do is turn me off. Keep your domain as short as possible, while maintaining a good, sensible name. For instance, you wouldn’t use ESS.com instead of eSportsSection.com, because ESS.com won’t tell your users what your site is about, and it’ll only make it more difficult for people to return to your Website.

我看过一些长域名,而且我敢肯定你也有。 大多数时候,他们所做的就是关闭我的电源。 保持域名尽可能简短,同时保持良好的名称。 例如,您不会使用ESS.com而不是eSportsSection.com,因为ESS.com不会告诉您的用户您的网站是什么,这只会使人们更难以返回您的网站。

My rule of thumb is to use a maximum of around 22 characters, with 8-14 being a safe average. However, if the domain name is perfect for your site and is longer than this, it may just be worth it.

我的经验法则是最多使用22个字符,其中8-14是安全的平均值。 但是,如果该域名非常适合您的站点,并且比该域名长,那么就值得。

前缀 (Prefixes)

Many sites use prefixes in their main domain name. The most popular ones are i and e, but you might also have seen v, z and x with some frequency. I suppose that pretty much every letter can be a prefix, and they don’t usually stand for anything. Of course, they don’t necessarily have to stand for anything, either, but i is most commonly for "Internet," e for "electronic" and v for "virtual."

许多站点在其主域名中使用前缀。 最受欢迎的是i和e,但您可能还会以某种频率看到v,z和x。 我想几乎每个字母都可以是前缀,并且它们通常不代表任何东西。 当然,它们也不一定要代表任何东西,但是我最常表示“互联网”,e表示“电子”,v表示“虚拟”。

I stick with i and e for the most part, as their success has been proven, which is why they’re the most respected of all of the prefixes. If you can get a great domain name without a prefix, don’t hesitate! However, if you find a perfect name (preferably a .com) that starts with an i or e, it may be a wise decision to take it.

我大部分时间都坚持使用i和e,因为它们的成功已经得到证明,这就是为什么它们在所有前缀中最受尊敬的原因。 如果您可以获得一个没有前缀的出色域名,请不要犹豫! 但是,如果您找到一个以i或e开头的完美名称(最好是.com),则明智的选择是使用它。

脏话 (Bad Words)

If you are considering putting some sort of profanity in your domain name, don’t: it’s a bad idea. Period. This would have never crossed the minds of most site owners, but it does need to be covered.

如果您正在考虑在域名中使用某种亵渎行为,请不要:这是一个坏主意。 期。 这本来不会让大多数网站所有者大吃一惊,但确实需要解决。

Putting any sort of profanity in your domain name will only shock people — and not in a good way! People simply will not come to your Website. Profanity conveys a poor image and even if your site has the greatest content in the world, many people will not even bother stop by because of its name.

在您的域名中放置任何亵渎行为只会让人们感到震惊-而且不是一个好方法! 人们根本不会访问您的网站。 亵渎行为传达的形象很差,即使您的网站拥有世界上最多的内容,许多人甚至都不会因为它的名字而停下来。

商标和合法性 (Trademarks and Legalities)

You should be aware of trademarks while selecting a domain name. If you register a domain name that an established company has trademarked, you may find yourself in legal trouble. You may be forced to give the domain name to the company, and possibly be required to pay them some sort of compensation.

选择域名时,您应该注意商标。 如果您注册已建立公司商标的域名,则可能会遇到法律麻烦。 您可能被迫将域名提供给公司,并可能需要向他们支付某种补偿。

Save yourself the trouble — do a trademark search and stay away from names that would directly violate the law. If you registered a domain name before a company trademarked that name, you probably won’t be in any trouble. However, don’t just succumb to threats from disgruntled businesses: do some research and get some legal advice if their claims are serious. And if you do find that you registered a domain name that was previously trademarked, just admit your mistake, rectify it, and move on.

为自己省去麻烦-进行商标搜索并远离会直接违反法律的名称。 如果您在公司注册商标之前注册了域名,那么您可能不会有任何麻烦。 但是,不要仅仅屈服于不满的企业所带来的威胁:如果他们的主张很严重,请进行一些研究并获得一些法律建议。 而且,如果您发现自己注册的域名先前已注册商标,只需承认自己的错误,纠正错误并继续。

寻找注册商 (Finding a Registrar)

There are literally hundreds and thousands of domain name registrars out there for hundreds of extensions. So which registrar do you want to go with?

字面上有成千上万的域名注册商,用于数百个扩展。 那么您想与哪个注册商一起使用?

Most registrars are probably fine. There are large and heavily promoted registrars such as Network Solutions and Register.com, and then there are large ones among the Webmaster community such as 000Domains.com and RegisterFly.com.

大多数注册商可能都很好。 有大型且大力推广的注册商,例如Network Solutions和Register.com,然后在网站站长社区中有大型注册商,例如000Domains.com和RegisterFly.com。

Whoever you choose, make sure they’re accredited by ICANN, which includes OpenSRS. Don’t be tricked into paying more than $20 a year for a domain name. You don’t "get what you pay for" when it comes to domain names. As long as you use a reputable company that’s accredited, you should be good to go.

无论您选择谁,请确保他们已获得包括OpenSRS在内的ICANN的认可。 不要被骗到每年为域名支付超过20美元的费用。 在域名方面,您不会“得到所要付出的代价”。 只要您使用经过认可的信誉良好的公司,您就应该很好。

I recommend 000Domains.com to whoever asks me because of their superior support, affordable price and great service. I have been with them for over 18 months and have over 25 domain names with them.

我向那些问我的人推荐000Domains.com,这是因为他们的优质支持,实惠的价格和优质的服务。 我已经与他们在一起超过18个月,并拥有超过25个域名。

域名资源 (Domain Name Resources)

There are many resources out there that can help you find a good domain name. Here are a few of my favorites:

有很多资源可以帮助您找到一个好的域名。 以下是一些我的最爱:

DeletedDomains.com – This is a powerful domain name search engine that will allow you to find recently (or not so recently) deleted domains, as well as on-hold domains. It also allows you to narrow your search to domain names that are not longer than a certain number of characters, or domains that end with a certain word, etc. This is my favorite resource — I’ve found some great domains on it!

DeletedDomains.com –这是一个功能强大的域名搜索引擎,可让您查找最近(或最近不是)已删除的域以及保留的域。 它还使您可以将搜索范围缩小到不超过一定字符数的域名或以某个单词结尾的域名等。这是我最喜欢的资源-我在上面找到了一些很棒的域名!

Whois.net – This site has many tools that allow you to run searches such as the deleted domain name search and they even have their own (although not very powerful) suggest a name feature.

Whois.net –该站点具有许多工具,可让您运行搜索(如已删除的域名搜索),它们甚至具有自己的名称功能(尽管功能不是很强大)。

Nameboy – Nameboy allows you to enter a term or two, and specify if you want hyphens or rhyming in your domain name. They will provide a list of available domain names around your selections.

Nameboy – Nameboy可让您输入一两个词,并指定您要在域名中使用连字符还是押韵。 他们将提供围绕您的选择的可用域名列表。

Domain Guru – Domain Guru has a lot of good content that can assist you in the process of selecting a domain name. You will most likely spend several hours at this site reading if you’re serious about domain names.

Domain Guru – Domain Guru有很多很好的内容,可以帮助您选择域名。 如果您认真对待域名,则很可能会在此站点上花费几个小时阅读。

您的域名很重要! (Your Domain Counts!)

I’m a firm believer in the fact that the administrator/Webmaster will make the site and not the domain name. If you have a great domain name, but don’t work hard or put in the necessary effort, your site won’t amount to anything. And if a site has a great administrator/Webmaster, a less-than-great domain name will not usually affect the site’s success.

我坚信管理员/网站管理员将创建站点而不是域名。 如果您拥有一个不错的域名,但不努力工作或付出必要的努力,那么您的网站将无济于事。 而且,如果网站拥有出色的管理员/网站管理员,那么域名规模不大通常不会影响网站的成功。

However, it is always better to have a great domain name, than to have a sub-standard name. By registering a poor domain name, you create even more work for yourself. So take some time to find a good one, and once you have something great, register it! You never know when someone else will sneak up behind you and register the domain that you were eyeing. So grab the good ones and hang onto them!

但是,拥有一个很棒的域名总比拥有一个不合标准的名字更好。 通过注册一个较差的域名,您可以自己做更多的工作。 因此,请花一些时间找到一个好的产品,一旦您拥有了一个很棒的产品,就注册它! 您永远不知道别人什么时候会潜入您的身后注册您关注的域名。 因此,抓住好人并坚持下去!

翻译自: https://www.sitepoint.com/buy-ultimate-domain-name/

怎么看域名最终指向的ip

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