Now that over 25 million dot-com, dot-net and dot-org domain names have been registered, it is becoming harder and harder to find a good domain name. Yet a good domain name is essential for effective Website promotion. When a customer selects a Website to visit, it is frequently the one with the most credible domain name that wins. A relevant domain name tells the customer that the site is one of the main players in the market, and if it is memorable then half the battle is won. At the other extreme, a sub-domain name at a free hosting service is a definite turn off.
现在,已经注册了超过2500万个.com,.net和.org域名,找到一个好的域名变得越来越难。 然而,良好的域名对于有效的网站推广至关重要。 当客户选择要访问的网站时,通常是赢得最可信域名的网站。 一个相关的域名告诉客户该站点是市场上的主要参与者之一,如果值得纪念,那么就成功了一半。 在另一个极端,免费托管服务中的子域名肯定是关闭的。
有什么解决方案? (What’s the Solution? )
In order to alleviate the problem, the Internet Corporation for Assigned Names and Numbers (ICANN) has finally selected seven new top-level domains for individuals and businesses. The domains selected are .INFO for general use, .BIZ for businesses, .NAME for personal name registrations, .PRO for professionals, .MUSEUM for museums, .COOP for cooperative businesses and .AERO for the air transport. However the process is not complete. ICANN aims to complete the negotiation of contracts with the sponsor of each new domain by the end of the year, and hopes that names in the new domains will be available to register in the second quarter of 2001. However the selection process has provoked a storm of controversy and some of the losing applicants, who each paid a $50,000 non-refundable fee, are likely to sue ICANN.
为了缓解该问题,互联网名称与数字地址分配机构(ICANN)最终为个人和企业选择了七个新的顶级域。 选定的域包括.INFO(通用)、. BIZ(企业)、. NAME(人名注册)、. PRO(专业人士)、. MUSEUM(博物馆)、. COOP(合作企业)和.AERO(航空运输)。 但是,该过程尚未完成。 互联网名称与数字地址分配机构(ICANN)的目标是在年底之前与每个新域的发起人完成合同的谈判,并希望在2001年第二季度可以注册新域中的名称。但是,选择过程引发了一场风暴。争议和一些失败的申请人,每个人都支付了50,000美元的不可退款费用,很可能会起诉ICANN。
If the objective was to relieve the crowded dot-com namespace, it certainly seems a strange collection of TLDs. Dot-Info is the only one that is available for unrestricted use and it seems questionable that this prize should have been given to Afilias, a group made up of companies already dominant in the domain name business, including Network Solutions. Dot-Biz will be restricted to established businesses and a likely initial fee of around $2,000 from NeuLevel will be a further deterrent. Dot-Pro for professionals and Dot-Name for personal names are useful additions, but the decision to give the air transport industry a domain of their own just seems bizarre. Surely Dot-Travel would have been more useful? Museums, too, will be happy to have their own domain, but in comparison, the huge demand for commercial domain names almost seems to have been ignored! What is there for Internet start-up ventures that do not qualify as established businesses? Surely not Dot-Info? If you are selling something, info just does not sound right. TLDs such as Dot-Web, Dot-Shop, Dot-Firm and Dot-Site would probably have done much more to relieve the competition for Dot-Com domains.
如果目标是缓解拥挤的dot-com名称空间,那么这似乎是TLD的奇怪集合。 Dot-Info是唯一可以无限制使用的软件,似乎应该将这一奖项授予Afilias,这是一个令人怀疑的问题,Afilias由已经在域名业务中占主导地位的公司(包括Network Solutions)组成。 Dot-Biz将仅限于已建立的业务,而NeuLevel可能收取的大约2,000美元的初始费用将进一步起到威慑作用。 专业人士使用Dot-Pro,个人姓名使用Dot-Name是有用的补充,但是决定将航空运输业归为自己的领域似乎很奇怪。 当然,Dot-Travel会更有用吗? 博物馆也很乐意拥有自己的域名,但是相比之下,商业域名的巨大需求似乎几乎被忽略了! 不符合既定企业资格的互联网初创企业有什么用? 当然不是Dot-Info吗? 如果您要出售商品,则信息听起来不正确。 诸如Dot-Web,Dot-Shop,Dot-Firm和Dot-Site之类的TLD可能会做得更多,以减轻Dot-Com域名的竞争。
那么,哪个更好? (So, Which is Better?)
So if you have a business looking for an Internet presence, should you wait for a Dot-Biz name, or should you look for that elusive Dot-Com name?
因此,如果您的公司正在寻找Internet存在,应该等待Dot-Biz名称,还是应该寻找难以捉摸的Dot-Com名称?
The attraction of the new domain is that for a while it will be easier to find a short, memorable name. The best test of a good domain name is the radio test. If you heard the URL advertised on the radio, would you still remember it when you got home? It is often said that a domain name should be short, but it is actually more important that it is both memorable and easy to spell.
新域名的吸引力在于,在一段时间内将更容易找到一个简短而令人难忘的名称。 好的域名的最佳测试是无线电测试。 如果您听到广播中刊登的网址,回家后还记得吗? 人们常说域名应该简短,但实际上更重要的是,它既易于记忆又易于拼写。
However, a Dot-Com name will still carry considerable benefits over a Dot-Biz name. For some time a business with a Dot.Biz name will be instantly recognizable as a new Internet venture whereas a Dot-Com name will tend to suggest an established Internet presence. In the current climate of Internet business failures, that is an important consideration. Then there is the fact that today s Web browsers are geared up to recognize Dot-Com. For example if you type RedHotDomainNames into most current browsers without worrying about the www or the .com, you will end up at http://www.RedHotDomainNames.com. For some time to come Dot-Com will still be the most desirable domain.
但是,与Dot-Biz名称相比,Dot-Com名称仍具有可观的优势。 在一段时间内,具有Dot.Biz名称的企业将立即被识别为新的互联网企业,而Dot-Com名称将倾向于暗示已建立Internet。 在当前Internet业务失败的情况下,这是一个重要的考虑因素。 还有一个事实是,当今的Web浏览器已经做好了识别Dot-Com的准备。 例如,如果您在大多数当前浏览器中键入RedHotDomainNames而不用担心www或.com,那么您将最终访问http://www.RedHotDomainNames.com。 在未来一段时间内,Dot-Com仍将是最可取的领域。
您在哪里可以找到优质的Dot-Com? (Where Can You Find a Good Dot-Com?)
It is still occasionally possible to find a good unregistered dot-com name, but it takes hours and hours of searching and an awful lot of luck. However, there is one source of good domain names that is actually getting better all the time, and that source is the thousands of domain names that expire each week. Expired domain names are domain names that were previously registered, but have been allowed to lapse by the original registrant. These domain names are then repossessed by the registrar and made available again for anyone to register.
有时仍可能会找到一个好的未注册的互联网公司名称,但是这需要花费数小时的时间和大量的运气。 但是,有一个良好域名的来源实际上一直在不断改善,并且该来源是每周过期的数千个域名。 过期的域名是先前注册的域名,但原注册人允许其过期。 然后,这些域名将由注册服务商收回,并再次可供任何人注册。
Many of the domain names that are being allowed to expire now were registered two years ago when it was easy to find a good name. There are many reasons why the owner allows registration to lapse, but often it is simply that they have never got around to using the name and have lost interest in it. The quality of expired domain names has improved dramatically over the last year or so, and these domain names now quite simply offer some of the best opportunities on the Web today.
现在许多被允许过期的域名都是在两年前注册的,当时很容易找到好名字。 所有者允许注册失败的原因有很多,但通常很简单的原因是,他们从未使用过该名称,并且对该名称失去了兴趣。 在过去的一年左右的时间里,过期域名的质量有了显着提高,而这些域名现在已经为当今的Web提供了一些最佳机会。
As an example of the sort of names that are available, the following expired domain names were all recently available to register:
作为可用名称的示例,以下过期的域名最近都可以注册:
- AirFaresNet.com AirFaresNet.com
- ClassicClothes.com ClassicClothes.com
- FabulousPresents.com FabulousPresents.com
- DomainSensations.com DomainSensations.com
- MortgageMegastore.com 按揭Megastore.com
- OnlineTicketShop.com OnlineTicketShop.com
- PerfectInvestment.com PerfectInvestment.com
- PrimeWebSpace.com PrimeWebSpace.com
- SportsGoodsStore.com SportsGoodsStore.com
- SuperbShopping.com SuperbShopping.com
- TheXmasGift.com TheXmasGift.com
- XmasToyShop.com XmasToyShop.com
There are a number of expired domain lists available by email subscription, some of which can be purchased and some of which are free. They typically break down into two categories. Firstly there are weekly lists of all the new expired domain names added to the provider’s database. These lists are usually very long, but have the disadvantage of containing meaningless names and other people’s misspellings that were registered by mistake. Lists in the second category provide currently available expired domain names that contain selected keywords or that have been compiled manually. These lists usually contain much better quality names, but you have to wait for the provider to research the words you are interested in.
电子邮件订阅提供了许多过期的域列表,其中一些可以购买,而另一些是免费的。 它们通常分为两类。 首先,每周都有添加到提供商数据库中的所有新过期域名的列表。 这些列表通常很长,但缺点是包含无意义的名称和其他人错误注册的拼写错误。 第二类别中的列表提供了当前可用的过期域名,其中包含选定的关键字或已手动编译。 这些列表通常包含质量更好的名称,但是您必须等待提供者研究您感兴趣的词。
Expired domain name lists are available from the following providers:
可从以下提供商处获取过期的域名列表:
DomainsByMail.com – One-off lists, $3.99 for 100 names
DomainsByMail.com –一次性名单,每100个名字$ 3.99
DomainMailings.com – Lists 2 or 3 times a month, Free
DomainMailings.com –每月列出2到3次,免费
DomainRepo.com – Weekly lists, Free
DomainRepo.com –每周列表,免费
DnsXpress.com – Weekly lists, $49 for one year’s subscription
DnsXpress.com –每周列表,一年订阅费用为49美元
DNSresearch.com– Weekly lists, $49.99 for one year’s subscription.
DNSresearch.com –每周列表,订阅一年为49.99美元。
RedHotDomainNames.com – Weekly lists, Free
RedHotDomainNames.com –每周列表,免费
UnclaimedDomains.com – Weekly lists, $49 for one year’s subscription.
UnclaimedDomains.com –每周列表,订阅一年为49美元。
WebExplode.com – Twice weekly lists, $35 for 6 months’ subscription, £50 for one years subscription.
WebExplode.com –每周两次,订阅6个月35美元,订阅1年50英镑。
Once you have subscribed to some of the available lists, the important thing is to be quick off the mark when it comes to registering a name, as the most popular names in the lists will go fast. However, with more lists available, and more domain names expiring, it is actually becoming easier to register an expired domain name. So why not give it a try, and see if you can revive your fortune with an expired domain name?
订阅了一些可用列表后,重要的是要快速注册一个名称,因为列表中最受欢迎的名称将很快出现。 但是,随着可用列表的增加和域名的到期,注册过期的域名实际上变得越来越容易。 那么,为什么不尝试一下,看看是否可以使用过期的域名来挽回命运?