c++返回指针时候注意提防_5电子邮件营销趋势值得提防

c++返回指针时候注意提防

Email is a tried and tested method of marketing. Cost-effective to run and with the highest ROI of any form of marketing, it’s become an essential part of many companies’ marketing strategies, especially as it’s possible to grow huge subscriber lists over time. However, with more consumers now preferring other forms of communication, like texts, private messaging and app notifications, email is having to move with the times in order to keep recipients engaged. Here, we’ll look at some of the ways email marketing is expected to develop in the near future.

电子邮件是行之有效的营销方法。 具有成本效益的运行方式以及任何形式的营销中最高的投资回报率，它已成为许多公司营销策略的重要组成部分，尤其是随着时间的推移，可能会增加庞大的订户列表。 但是，随着越来越多的消费者开始偏爱其他形式的通信，例如文本，私人消息传递和应用程序通知，电子邮件必须与时俱进，以保持收件人的参与度。 在这里，我们将研究预期在不久的将来电子邮件营销将发展的一些方式。

1.个性化的兴起 (1. Personalisation on the rise )

In an effort to increase opening rates and conversions, many companies are now turning to personalisation in order to make marketing emails more relevant to their subscribers. The solution that makes this possible is the use of cloud-based AI and machine learning applications. Their ability to carry out big data analysis of customer behaviour provides insights that can be used to trigger automated, personalised emails, sent out at the optimal time, to improve the chances of conversion.

为了提高开放率和转换率，许多公司现在都转向个性化，以使营销电子邮件与订户更加相关。 使之成为可能的解决方案是使用基于云的AI和机器学习应用程序。 他们对客户行为进行大数据分析的能力提供了洞察力，这些洞察力可用于触发在最佳时间发送的自动化个性化电子邮件，以提高转化的机会。

2. 智能战役分析 (2. Intelligent campaign analytics)

Email software used by webmasters has always included some metrical data on email campaigns, providing information about opening rates, clickthroughs and so forth. Today, however, technology has moved forward. With more campaign data being collected and AI and machine learning used to analyse it, companies are able to run far more successful campaigns. Even better, much of the work needing to be done is automated for them. Now, not only is it possible to track how effective a campaign is; you can also use the data to make automated optimisations throughout, enabling the campaign to be constantly tweaked in order to improve its effectiveness.  

网站管理员使用的电子邮件软件始终在电子邮件广告系列中包含一些指标数据，提供有关打开率，点击率等信息。 但是，今天，技术已经向前发展。 通过收集更多的活动数据并使用AI和机器学习对其进行分析，公司可以开展更多成功的活动。 更好的是，许多需要完成的工作对他们来说都是自动化的。 现在，不仅可以跟踪活动的有效性，还可以跟踪活动的有效性。 您还可以使用这些数据对整个过程进行自动优化，从而可以不断调整广告系列以提高其效果。

3. 电子邮件评论 (3. Email reviews )

Customer reviews are now essential to the success of a company, with over 70 per cent of all purchasers reading them before deciding to buy. What’s also true, is that the same proportion of customers are also likely to leave a review if you ask them to do so. Email offers a great way to do this as links to review sites can be built into the email copy. Indeed, feedback forms can also be embedded into the emails and the comments received here can be used as user-generated content to send out to other recipients. Not only will more companies do this; we’ll see them using AI to choose the customers who are most likely to write positive reviews.

现在，客户评论对于公司的成功至关重要。在所有购买者中，超过70％的购买者会在决定购买前先阅读这些评论。 事实也是如此，如果您要求同样比例的客户也有可能留下评论。 电子邮件提供了一种很好的方法，因为可以在电子邮件副本中内置指向审阅站点的链接。 实际上，反馈形式也可以嵌入到电子邮件中，并且此处接收到的评论可以用作用户生成的内容，以发送给其他收件人。 不仅会有更多的公司这样做； 我们将看到他们使用AI选择最有可能发表正面评论的客户。

4. 交互式电子邮件内容 (4. Interactive email content)

While getting a user to open an email can be challenging enough, to be of any use, you really need them to read it and take action. With competition from other forms of marketing, emails will need to be far more engaging than the standard text, image and call to action content that most currently contain. Today, more companies are beginning to create emails that have dynamic content which can keep the user engaged and motivate them to click on the CTA, these include embedded videos, hamburger menus, product carousels, rollover images and even animated CTAs.

尽管让用户打开一封电子邮件可能具有很大的挑战性，但要使用它，您确实需要他们阅读并采取行动。 随着其他营销形式的竞争，电子邮件将需要比目前大多数标准文本，图像和号召性用语更具吸引力。 如今，越来越多的公司开始创建具有动态内容的电子邮件，这些电子邮件可以使用户保持参与并激发他们单击CTA，其中包括嵌入式视频，汉堡菜单，产品轮播，翻转图像，甚至是动画的CTA。

5. Alexa邮件 (5. Alexa mail )

While efforts to improve the content of emails with dynamic visual content will work with many, an increasing number of people are beginning to abandon the visual email interface in preference for having them read out by smart speakers and voice assistants. This makes it more convenient for users who want to open messages while driving, walking around with their headphones on or wanting to multi-task while making dinner.

尽管努力改善具有动态视觉内容的电子邮件的内容的工作很多，但越来越多的人开始放弃视觉电子邮件界面，而倾向于让智能扬声器和语音助手读出它们。 这对于想要在开车时打开消息，戴着耳机四处走动或想在晚餐时执行多任务的用户来说更加方便。

With the boom in the number of these voice-enabled devices being sold, an increasing number of emails are going to be opened in this way – though one can imagine that not all users who choose this method will use it all the time. This leaves marketers with a problem of how to communicate effectively with these users. If you send a traditional email, they won’t be able to see any images (only hear the alt-tag read out) and they’ll be unable to click through to any landing page. At the same time, neither you nor the user might know how the email will be accessed, until the moment it is. Overcoming these issues will be a major challenge to email marketers as the number of smart speakers grows. 

随着这些启用语音的设备的数量激增，将以这种方式打开越来越多的电子邮件-尽管可以想象并非所有选择此方法的用户都会一直使用它。 这给营销人员带来了如何与这些用户进行有效沟通的问题。 如果您发送传统电子邮件，则他们将看不到任何图像(只能听到alt标签的声音)，并且将无法点击进入任何登录页面。 同时，您和用户可能都不知道如何访问电子邮件，直到那一刻。 随着智能扬声器数量的增长，克服这些问题将是电子邮件营销人员面临的主要挑战。

结论 (Conclusion)

While alternative modes of communication are challenging email as the preferred means of receiving marketing, the future promises to deliver some important developments that will make it even more appealing to both company and customer alike. Personalisation and interactive content will make emails more relevant and engaging and data-driven analytics will improve campaign performance. On the negative side, however, email needs to adapt to the smart speaker era.

尽管替代的通信方式正在挑战电子邮件作为接受营销的首选方式，但未来有望实现一些重要的发展，这将使其对公司和客户都更具吸引力。 个性化和交互式内容将使电子邮件更具相关性，并且引人入胜的数据驱动分析将改善广告系列的效果。 从消极的一面来看，电子邮件需要适应智能扬声器时代。

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翻译自: https://www.eukhost.com/blog/webhosting/5-email-marketing-trends-to-watch-out-for/

c++返回指针时候注意提防