业务实现思路_在线业务的7种有效促销思路

业务实现思路

Starting an online business is challenging enough but after putting in all that work to get launched, the last thing you need is your venture to fail just because people do not know about it. Luckily, there are quite a few things you can do to spread the word and reach out to your target market and in this post, we’ll look at seven of them, most of which won’t cost you a penny.

开展在线业务充满了挑战，但是在投入了所有工作之后，您需要做的最后一件事就是冒险，因为人们对此一无所知。 幸运的是，您可以做很多事情来传播您的信息并扩展到您的目标市场，在这篇文章中，我们将研究其中的七个，其中大多数不会花您一分钱。

1.使用主要搜索引擎列出您的业务 (1. List your business with the major search engines)

If people are going to look for a business like yours, chances are they’ll start their search on the internet and do so using Google or Bing. These search engines have free business listings services that enable your business to be found much easier online and let you add relevant information about your business for potential customers to see. This can include physical and internet addresses, phone numbers, map locations, opening times and customer ratings. You can even upload images. The listings services are Google My Business,  Bing Places for Business and Yahoo! Local.

如果人们要寻找像您这样的公司，他们很可能会在互联网上开始搜索，并使用Google或Bing进行搜索。 这些搜索引擎提供免费的企业列表服务，使您可以更轻松地在线找到您的企业，并让您添加有关企业的相关信息，以供潜在客户查看。 这可以包括实际和互联网地址，电话号码，地图位置，营业时间和客户评价。 您甚至可以上传图像。 商家信息服务包括Google我的商家 ， 必应商家和Yahoo!。 本地的 。

2.接触社交媒体 (2. Reach out on social media)

Setting up business pages and accounts on social media platforms is now more or less a necessity for online businesses. With billions of worldwide users, it is the ideal channel to reach out and grow an audience of followers.

在社交媒体平台上建立业务页面和帐户现在或多或少是在线业务的必要条件。 它是全球数十亿用户的理想渠道，可以吸引并增加关注者的受众。

You can use social media for advertising, brand development, showcasing products and services, customer service, promoting events, sending offers and much more.

您可以使用社交媒体进行广告，品牌开发，展示产品和服务，客户服务，促销活动，发送优惠等等。

The challenge is to choose the most appropriate social media platforms on which to communicate. There are now so many about, it is impractical to devote time to all of them. You need to discover the places where your target market is most active and engage with them there – whether that’s Facebook, Instagram, Twitter or Snapchat. If you are a B2B business, LinkedIn is definitely a place to promote yourself.

面临的挑战是选择最合适的社交媒体平台进行交流。 现在有这么多事情，把时间花在所有这些问题上是不切实际的。 您需要发现目标市场最活跃的地方，并与他们互动-无论是Facebook，Instagram，Twitter还是Snapchat。 如果您是B2B企业，LinkedIn绝对是一个提升自我的地方。

3.建立网志 (3. Start a blog)

Many businesses misunderstand blogging and tend to think that a blog is some kind of diary or journal that an individual writes. In reality, a business blog is a content marketing vehicle. The aim is to create posts that solve your customers’ problems. Doing so provides a raft of benefits, such as:

许多企业误解了Blog，并倾向于认为Blog是个人撰写的某种日记或日记。 实际上，企业博客是内容营销工具。 目的是创建解决客户问题的帖子。 这样做可以带来很多好处，例如：

• Improved SEO and search engine rankings
  改进的SEO和搜索引擎排名
• Increased traffic to your website (both new and returning visitors)
  网站访问量增加(新访客和回访者)
• Customers perceive the company/brand an expert in its field
  客户认为公司/品牌是该领域的专家
• Growth of blog subscribers enables targeted, free, email marketing
  博客用户的增长实现了有针对性的免费电子邮件营销
• Improved conversion rates and increased sales
  提高转化率并增加销量

For a blog to be successful, new content needs to be posted regularly and it can take time before it has an impact. Once it does, however, it has massive marketing potential.

为了使博客成功，需要定期发布新内容，并且可能需要一段时间才能产生影响。 但是，一旦具备了巨大的营销潜力。

4.外联 (4. Outreach)

If your website is new, it is sometimes beneficial to write posts to publish on other relevant websites or blogs which already have established audiences. Doing this helps spread the word to these new audiences and often you are allowed to provide a link that they can use to find your website. You’ll need to find the most relevant websites to do this and contact them to see if they accept guest posts.

如果您的网站是新网站，则写一些帖子来发布在其他已经建立受众的相关网站或博客上有时会很有帮助。 这样做有助于将这些信息传播给这些新受众，并且经常允许您提供一个链接，他们可以使用该链接来找到您的网站。 您需要找到最相关的网站来执行此操作，并与他们联系以查看他们是否接受访客帖子。

Alternatively, you could send your products to influential bloggers and they may write a review which their audience can read.

或者，您可以将产品发送给有影响力的博客作者，他们可以撰写评论以供其读者阅读。

5.创建一个YouTube频道 (5. Create a YouTube channel )

An alternative to writing blog posts is to create videos. Indeed, in some circumstances, videos are more helpful than written posts, for example, when showing people how to carry out practical tasks, such as putting a new hard drive in a computer.

撰写博客文章的另一种方法是创建视频。 确实，在某些情况下，例如，视频向人们展示如何执行实际任务(例如将新的硬盘驱动器放入计算机中)比书面文章更有用。

Creating a helpful YouTube channel can help you amass a substantial online audience, many of whom will subscribe to your future posts and even share them to a wider audience on your behalf. If you mention your products in your videos and add a link to your website, there’s huge potential to improve your sales.

建立有用的YouTube频道可以帮助您吸引大量的在线观众，其中许多人会订阅您将来的帖子，甚至代表您与更多的观众分享。 如果您在视频中提到您的产品并添加到您的网站的链接，则可以极大地提高您的销售量。

6.优化您的网站 (6. Optimise your website )

While search engine optimisation (SEO) isn’t a promotional tool in itself, its value in helping bring new customers to your website should never be overlooked. SEO is a multi-faceted task that involves making your website easier for search engines to index and making it more user-friendly and valuable for searchers. It can include everything from speeding up your site’s loading times and installing a mobile-friendly theme to having a well-structured site and the use of effective keywords in your content.

尽管搜索引擎优化(SEO)本身并不是促销工具，但它在帮助将新客户吸引到您的网站方面的价值也不应被忽略。 SEO是一项多方面的任务，涉及使您的网站更容易被搜索引擎索引，并使它对用户更友好并且更有价值。 它可以包括一切，从加快网站的加载时间，安装适合移动设备的主题到拥有结构合理的网站以及在内容中使用有效的关键字。

Essentially, a website that is optimised has a better chance of ranking well in search engine results. The better your site ranks, the more you will be seen in search results and the more visitors you will get.

本质上，经过优化的网站在搜索引擎结果中排名较高的机会更大。 您的网站排名越高，您将在搜索结果中看到的越多，获得的访问者就越多。

7.在线广告 (7. Online advertising)

Paid advertising is used by millions of companies and for many, it is a major source of traffic. The main form of advertising is known as pay per click (PPC), which basically means you pay a fee every time someone clicks on one of your ads. The benefits of such advertising schemes are that you have excellent control over who sees your adverts and when. You can choose people in specific demographic groups and locations and choose the times when the ads are displayed. This means you can use your advertising budget very effectively to ensure the right people are clicking through to your site.

付费广告已被数百万家公司使用，对于许多公司来说，它是流量的主要来源。 广告的主要形式称为每次点击付费(PPC)，这基本上意味着您每次有人点击您的一个广告时就需要付费。 这种广告计划的好处是，您可以很好地控制谁看到您的广告以及何时看到广告。 您可以选择特定受众特征组和位置中的人员，并选择展示广告的时间。 这意味着您可以非常有效地使用广告预算，以确保合适的人点击进入您的网站。

The downside of PPC is that it can be expensive. Ad spaces are often given to the highest bidders and competition means you may have to pay quite a lot for each click. The problem arises when you have poor conversion rates – in other words, if only one per cent of people who click go on to  buy your product, advertising might not provide the return on investment you need. There are many places you can advertise; Google and Bing are key players, as are many social media platforms.

PPC的缺点是价格昂贵。 广告位通常会分配给出价最高的人，竞争意味着您可能需要为每次点击支付很多费用。 当您的转换率很低时，就会出现问题。换句话说，如果只有百分之一的点击用户继续购买您的产品，那么广告可能无法提供您所需的投资回报。 您可以在许多地方做广告； Google和Bing是许多社交媒体平台的主要参与者。

结论 (Conclusion)

Getting the message out about your online business is essential if you want to attract the visitors that will buy your products or services. The sooner you can do this after launch, the better. Hopefully, the seven methods shown here will help find the right marketing solutions for your online venture. If you are looking for hosting for your online business, visit our homepage to see our range of hosting solutions.

如果要吸引将购买您的产品或服务的访问者，则必须发布有关您的在线业务的信息。 启动后越早执行此操作越好。 希望这里显示的七个方法将帮助您找到适合您的在线企业的营销解决方案。 如果您要为在线业务寻找托管服务，请访问我们的主页以查看我们的托管解决方案范围。

翻译自: https://www.eukhost.com/blog/webhosting/7-effective-promotional-ideas-for-online-business/

业务实现思路