短视频推广_5种视频内容来推广您的网站-CSDN博客

短视频推广

Videos are an important part of any content marketing mix and although they take longer to put together than blog posts, images and infographics, their impact can be well worth the effort. In this post, we’ll look at five different types of video you can create to promote your website or online business.

视频是任何内容营销组合的重要组成部分，尽管它们比博客文章，图像和信息图表花费的时间更长，但其影响值得付出努力。在本文中，我们将介绍您可以创建的五种不同类型的视频，以宣传您的网站或在线业务。

1. How-to videos

1.入门视频

If you are looking for highly successful content marketing, then ‘How to’ videos are one of the most effective methods you can use. As a business specialising in a niche, you’ll have in-house expertise that customers will be scouring the internet for. If you can show them how to do something successfully, this helps them to trust you as a business and makes them more likely to follow you, like and share your content and buy from you.

如果您正在寻找非常成功的内容营销，那么“操作方法”视频是您可以使用的最有效的方法之一。作为专门从事利基业务的企业，您将拥有内部专业知识，客户将在其中寻找互联网。如果您可以向他们展示如何成功做某事，则可以帮助他们信任您作为企业，并使他们更有可能跟随您，喜欢并分享您的内容并向您购买。

How to videos are useful because you can show the process of doing something as well as explaining what to do. This is particularly helpful when helping people do something physical, such as decorating a cake, repairing a car or installing a new a hard drive on a computer.

录制视频的方法很有用，因为您可以展示做某事的过程以及解释该怎么做。当帮助人们做一些物理事情时，例如装饰蛋糕，修理汽车或在计算机上安装新的硬盘驱动器时，这特别有用。

Here’s a great video showing you how to change a bike tyre like a pro.

这是一个很棒的视频，向您展示如何像专业人士一样更换自行车轮胎。

2. Vlogs

Creating a vlog to promote your website or business can be extremely beneficial. Some vlogs are so successful that they have international influence and millions of subscribers. This is because the nature of a vlog makes them entertaining and viewers come back to watch again and again.

创建一个视频博客来推广您的网站或业务可能会非常有益。一些视频博客非常成功，以至于它们具有国际影响力和数百万的订户。这是因为vlog的性质使他们很有趣，观众又一次又一次地观看。

A good vlog often gives inside information about the company and the people who work for it, helping customers to see the human side of the business. It is also short, so it’s not demanding to watch. The tone of presentation is usually informal and the presenters chat to the audience in a friendly, personable way. This is what helps them to be so engaging and get so many shares and likes. Vlogs are also easy to produce – most vloggers create them on smartphones or digital cameras and edit them with apps that let them add titles and sound clips.

优质的视频博客通常会提供有关公司及其工作人员的内部信息，从而帮助客户了解业务的人性化方面。它也很短，因此不需要观看。演讲的语气通常是非正式的，演讲者以友好，风度翩翩的方式与听众聊天。这就是帮助他们如此参与并获得如此多份额和喜欢的原因。视频博客也很容易生成-大多数视频博客在智能手机或数码相机上创建它们，并使用可添加标题和声音片段的应用程序对其进行编辑。

If you do decide to start vlogging, you need to post quite regularly because your audience will want to see more. However, as they are short and easy to make, this shouldn’t be a problem. One of the best things about creating vlogs is that you often get comments from viewers which help you decide what content to cover.

如果您决定开始进行视频博客，则需要定期发布，因为您的受众群体希望看到更多内容。但是，由于它们又短又容易制造，所以这不是问题。创建视频博客的最好的事情之一是，您经常会收到查看者的评论，这些评论可以帮助您确定要覆盖的内容。

Here’s a vlog style video from Dyson showing their employees taking part in an inventing challenge.

这是戴森(Dyson)的vlog风格视频，展示了他们的员工参与了发明挑战。

3. Product videos

3.产品视频

One of the hardest things about buying a product online is that, in many cases, all a customer sees is a few paragraphs of description and a couple of photographs. Often, it’s not enough to help us make a fully informed decision. It’s one of the reasons why we have distance selling regulations, so we can send things back if we don’t like them.

在线购买产品最困难的事情之一是，在许多情况下，客户所看到的只是几段描述和几张照片。通常，这不足以帮助我们做出充分知情的决定。这是我们制定远程销售法规的原因之一，因此，如果我们不喜欢这些法规，我们可以将其退回。

By creating a video which shows the product in detail, you can give consumers a far better understanding of what they will get. This increases their confidence in buying, boosts your conversion rates and slashes the number of returns you need to deal with. It also gives you the edge over competitors who do not provide videos.

通过创建详细显示产品的视频，您可以使消费者更好地了解他们所得到的东西。这增加了他们购买的信心，提高了转换率，并减少了您需要处理的退货数量。它也使您比不提供视频的竞争对手更具优势。

You can also use videos to compare products to others, showing customers how yours is better. At the same time, you can mention the benefits of buying from you, such as free delivery, guarantees and customer benefits.

您还可以使用视频将产品与其他产品进行比较，向客户展示您的产品更好。同时，您可以提及从您那里购买商品的好处，例如免费送货，担保和客户利益。

The product video below is for an American style fridge freezer from AO. Whilst it’s more down to earth than the Dyson video above, it certainly does its job well in presenting the product to potential customers.

以下产品视频适用于AO的美式冰箱 。虽然它比上面的戴森视频更扎实，但在向潜在客户展示产品方面确实做得很好。

4. FAQ videos

4.常见问题解答视频

Nearly every website now has an FAQ section which deals with commonly asked questions from customers about products and services. These may cover a wide range of topics, such as payment methods, service levels, delivery times, shipping charges, product installation and use, etc.

现在，几乎每个网站都有一个“ FAQ”部分，该部分处理客户关于产品和服务的常见问题。这些可能涵盖广泛的主题，例如付款方式，服务水平，交货时间，运费，产品安装和使用等。

Whilst some potential customers will contact you to find the answer, the majority won’t. Instead, they’ll find a site that can quell their fears and last-minute concerns and buy from them. Creating an FAQ video is a great way to answer these questions and to reach out to those customers who would normally abandon your site.

尽管有些潜在客户会与您联系以找到答案，但大多数客户不会。取而代之的是，他们会找到一个可以平息他们的恐惧和最后一刻的担忧并向他们购买的网站。制作FAQ视频是回答这些问题并吸引通常会放弃您网站的客户的好方法。

Whilst it’s a good idea to put your FAQs in writing, too, a video can put across the answers in a more engaging and impactful way. A good example of a company working to answer customers’ questions about its products is Lidl. Here’s how they tackle concerns about the quality of its wine.

将您的常见问题解答也以书面形式写是一个好主意，但视频可以使问题更生动有趣。 Lidl是公司致力于回答客户对其产品问题的一个很好的例子。这是他们解决葡萄酒质量问题的方法。

5. Testimonials

5.感言

Testimonials can have a huge impact in helping potential customers choose your company. Seeing other customers who have been satisfied with your services or happy with your products can be a deciding factor. However, one of the problems with written testimonials is that not everyone trusts them. Unlike independent reviews on third-party websites, it is conceivable that testimonials on your own site might just have been made up.

推荐可以在帮助潜在客户选择您的公司方面产生巨大影响。决定其他对您的服务满意或对您的产品满意的客户的决定因素。但是，书面证明书的问题之一是并非每个人都相信它们。与第三方网站上的独立评论不同，可以想象，您自己网站上的推荐可能只是伪造的。

With a video testimonial, however, the viewer can see and hear the actual customer making their testimonial and you can even show them with the product or the outcome of the service you have provided. If you are a builder, for example, your testimonial could show a before and after view of your work followed by the homeowner talking about how happy they are with the work.

但是，通过视频证明书，观众可以看到并听到实际顾客在做他们的证明书，甚至可以向他们展示产品或所提供服务的结果。例如，如果您是建筑商，则您的推荐书可以显示您作品的前后视图，然后房主谈论他们对作品的满意程度。

You can also use testimonials as part of your recruitment drive by getting your current employees to talk about what it is like to work at your company and the benefits they receive.

您还可以通过使现任员工谈论在公司工作的感觉以及他们所获得的收益，将推荐信用作招聘活动的一部分。

Here is a testimonial video showing customers of a self-storage company giving their views on the service they receive.

这是一个见证视频，显示了自助式存储公司的客户对他们所接受的服务的看法。

Conclusion

结论

As you can see, there are plenty of ways you can use videos to promote your business. You can show off your expertise with ‘How to’ videos, create an ongoing and engaging vlog, promote your products in ways that increase their attraction, answer your customers’ questions and show them how well your current customers appreciate you. All these methods can help increase traffic to your website and improve your conversion rates.

如您所见，有很多方法可以使用视频来促进您的业务。您可以通过“如何做”视频来展示自己的专业知识，创建持续不断的吸引人的视频博客，以提高产品吸引力的方式宣传您的产品，回答客户的问题，并向他们展示当前客户对您的满意程度。所有这些方法可以帮助您增加网站访问量并提高转化率。

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