Getting your website to appear on page one of Google’s search results for important keywords can be a business game changer, so it’s no surprise that many companies put search engine optimisation (SEO) very high on their agenda.
让您的网站出现在Google重要关键字搜索结果的第一页上可能会改变商业游戏规则，因此许多公司将搜索引擎优化(SEO)放在他们的议事日程上就不足为奇了。
According to ad network, Chitika, 91.5% of the people who search Google click on a link from page 1 of the search results, a third of them clicking on the top result. And although SEO cannot guarantee you the highest ranking, without it, there is no chance at all that your website or page will appear anywhere near the top results, so it is vital that you optimise to the best of your capabilities.
根据广告网络，Chitika表示，搜索Google的用户中有91.5％点击了搜索结果第1页上的链接， 其中三分之一点击了排名最高的结果 。 尽管SEO不能保证您获得最高排名，但是没有它，您的网站或页面几乎不可能出现在接近最高结果的位置，因此，对您进行最佳性能优化至关重要。
Luckily, if you use WordPress, you have chosen a platform which makes it much easier to for your site to rank well.
幸运的是，如果您使用WordPress，则选择了一个平台，可以使您的网站排名更加容易。
使用WordPress的SEO好处 (SEO benefits of using WordPress )
According to Google’s Matt Cutts, “WordPress takes care of 80% – 90% of the mechanics of SEO” because it is built in such a way that it makes it easy for Google and other search engines to find and index all the content on your website. Only by being indexed can your content be searched for by people. With WordPress, then, you already have an inbuilt advantage over sites created using other platforms.
根据Google的Matt Cutts的说法，“ WordPress负责80％-90％的SEO机制 ”，因为它的构建方式使Google和其他搜索引擎可以轻松地查找和索引您的所有内容网站。 人们只有通过索引才能搜索到您的内容。 那么，使用WordPress，与使用其他平台创建的网站相比，您已经具有固有的优势。
Whilst this give WordPress sites an advantage, ranking highly in search results is far from easy and there are a lot of factors that search engines take into consideration: site speed, keyword relevancy, site-trust, domain authority, page rank, domain age, content-quality – and many others. Thorough search engine optimisation requires improving all these factors.
尽管这为WordPress网站提供了优势，但在搜索结果中排名很高并不是一件容易的事，而且搜索引擎需要考虑很多因素：网站速度，关键字相关性，网站信任度，域名权限，页面排名，域名年龄，内容质量–还有很多其他内容。 全面的搜索引擎优化需要改善所有这些因素。
如何轻松改善SEO (How to improve your SEO the easy way)
One of the simplest ways that WordPress users can improve their SEO is to install the Yoast SEO plugin. Yoast has a range of features which a user with limited SEO understanding can take advantage of.
WordPress用户可以改善SEO的最简单方法之一就是安装Yoast SEO插件。 Yoast具有一系列功能，对SEO的了解有限的用户可以利用这些功能。
网站结构 (Site structure)
Search engines like websites to be well structured as they believe organised sites offer a better user experience. A well-structured site has menus, categories and tags that effectively help users navigate the site and has posts and pages that which have names that make it easy to understand what their content is about.
像网站这样的搜索引擎要结构合理，因为他们相信有组织的网站可以提供更好的用户体验。 结构良好的网站具有菜单，类别和标签，可以有效地帮助用户浏览该网站，并且其帖子和页面的名称易于理解其内容。
Yoast SEO help is designed to help you to achieve this. Whilst it is up to you to decide which content goes into a particular category or under a menu heading, it organises the way your post and page titles and meta-descriptions are formatted so that they are easier to access and understand.
Yoast SEO帮助旨在帮助您实现这一目标。 虽然您可以决定将哪些内容归入特定类别或在菜单标题下，但它可以组织帖子和页面标题以及元描述的格式设置方式，以便于访问和理解。
Yoast SEO also enables you to override settings which can make it look like there is duplicate content on your site (something search engines can penalise you for) and it does this by providing the option to stop certain parts of your website from being indexed by search engines. (The Yoast SEO user guide provides detailed help on how to configure all these settings.)
Yoast SEO还使您能够覆盖设置，使其看起来像您的网站上存在重复的内容(某些搜索引擎可能会对您不利)，并且通过提供选项来阻止您的网站的某些部分被搜索编入索引来实现引擎。 (Yoast SEO用户指南提供了有关如何配置所有这些设置的详细帮助。)
社交媒体对SEO的重要性 (The importance of Social Media to SEO)
One of the factors that search engines take into account when assessing how relevant and trustworthy your site is, is your social media profile. Genuine companies will have active social media accounts through which they interact with their clients and customers. If you have active social media accounts they show search engines that your company can be trusted and this can improve your ranking. Yoast SEO helps here by informing search engines about your social media accounts.
搜索引擎在评估您的网站的相关性和可信赖性时要考虑的因素之一是您的社交媒体资料。 真正的公司将拥有活跃的社交媒体帐户，通过它们与客户和客户进行交互。 如果您有活跃的社交媒体帐户，它们会向搜索引擎显示您的公司可以信任，这可以提高您的排名。 Yoast SEO可以通过向搜索引擎通知您的社交媒体帐户来帮助您。
XML网站地图 (XML Sitemaps)
One of the most effective ways to help search engines find their way around your website is to provide them with an XML sitemap. This shows search engines not only every bit of content on your website but also how it is structured and linked together. To do this, you need to create an XML sitemap and upload it to your Google Webmaster Tools account.
帮助搜索引擎在您的网站周围找到方法的最有效方法之一就是为他们提供XML网站地图。 这不仅显示了搜索引擎在您网站上的所有内容，而且还显示了内容的结构和链接方式。 为此，您需要创建一个XML网站地图，并将其上传到您的Google网站站长工具帐户。
Yoast SEO creates your XML sitemap for you so all you have to do is type in the sitemap’s web address into your Google Webmaster Tools account and then Google can easily find all the content on your site. If it can’t find all the content, Webmaster Tools will tell you what the problems are so you can fix the problem. (Note: you will need to create a Webmaster Tools account with Google to do this. It’s free and offers an excellent set of tools to help with keeping your website in line with Google’s best practice.)
Yoast SEO为您创建了XML网站地图，因此您要做的就是将网站地图的网址输入您的Google网站站长工具帐户，然后Google可以轻松地找到您网站上的所有内容。 如果找不到所有内容，则网站管理员工具会告诉您问题出在哪里，以便您解决问题。 (注意：您需要在Google上创建一个网站管理员工具帐户。此帐户是免费的，并且提供了一套出色的工具来帮助您的网站与Google的最佳做法保持一致。)
改善固定链接 (Improving Permalinks)
A permalink is basically another name for a URL or web address. Search engines like their permalinks to be created in specific ways and Yoast SEO ensures yours are search engine friendly. It also gives you a few other options to make your links cleaner, which can possibly make them rank better.
永久链接基本上是URL或网址的另一个名称。 搜索引擎(如它们的永久链接)将以特定方式创建，Yoast SEO可确保您的搜索引擎友好。 它还为您提供其他一些选择，以使链接更整洁，这可能会使它们的排名更高。
页面SEO (On-Page SEO)
One of the best features of Yoast SEO is its ability to quality assure the SEO of each page and post you create for publishing on the internet. If you want your content to rank well for a particular keyword or key phrase, Yoast SEO will inform you how successfully you have optimised that page for that keyword. It does this by providing you with a detailed overview of the things you have done successfully and explaining all the other things you need to do to improve.
Yoast SEO的最佳功能之一是其质量保证每个页面的SEO以及您创建的要发布到Internet上的帖子的能力。 如果您希望您的内容在特定关键字或关键词上的排名很好，Yoast SEO会告知您如何成功地对该页面进行了优化。 它通过为您提供成功完成的事情的详细概述并解释需要改进的所有其他事情来做到这一点。
You can see, from the images below, the depth of analysis that Yoast SEO provides when you create content. To make sure that the page is fully optimised, all the points on the list should be green, not amber or red.
从下面的图像中，您可以看到Yoast SEO在创建内容时提供的分析深度。 为了确保完全优化该页面，列表上的所有点应为绿色，而不是琥珀色或红色。
Yoast will help you optimise titles, subheadings and the content. In addition, it helps you optimise your own keyword focused meta-descriptions for each page or post. These meta-descriptions have two functions: they are used by search engines to help understand the content of your post or page and at the same time they are displayed as ‘snippets’ (the short pieces of text you find under page and post titles) in search results.
Yoast将帮助您优化标题，副标题和内容。 此外，它可以帮助您针对每个页面或帖子优化自己的以关键字为中心的元描述。 这些元描述具有两个功能：搜索引擎使用它们来帮助理解您的帖子或页面的内容，同时将它们显示为“摘录”(您在页面和帖子标题下找到的简短文本)在搜索结果中。
By writing your own meta-descriptions, you can make the relevancy of the post stand out for the searcher, improving the chances of it being clicked on and read. Yoast SEO will assess the content of your meta-description and let you know whether it contains the right information.
通过编写您自己的元描述，您可以使帖子的相关性对于搜索者更加突出，从而增加了单击和阅读该帖子的机会。 Yoast SEO将评估您的元描述的内容，并让您知道它是否包含正确的信息。
If you don’t write your own meta-description, search engines will just provide searchers with a snippet from the first sentence it finds containing the phrase the user has searched for – which might not always make sense and probably won’t give you an advantage in being clicked on.
如果您不编写自己的元描述，搜索引擎只会向搜索者提供它发现的第一句的片段，其中包含用户搜索的短语–这可能并不总是很有意义，并且可能不会给您一个被点击的优势。
结论 (Conclusion)
From reading this article, you will now have a better understanding of the importance of SEO for helping your website’s posts and pages rank better in search engine results. You should also be aware of how WordPress itself is useful in helping search engines index your site. Most importantly, you should understand how the free Yoast SEO plugin can help you optimise both your website and the content.
通过阅读本文，您现在将更好地了解SEO对于帮助网站的帖子和页面在搜索引擎结果中排名更高的重要性。 您还应该知道WordPress本身在帮助搜索引擎索引您的网站方面是如何有用的。 最重要的是，您应该了解免费的Yoast SEO插件如何帮助您优化网站和内容。
For those who install Yoast SEO, you will be pleased to know that it comes with lots of developer support including a complete guide to how to configure all its settings.
对于安装Yoast SEO的用户，您将很高兴知道它附带了许多开发人员支持，包括有关如何配置其所有设置的完整指南。
翻译自: https://www.eukhost.com/blog/webhosting/the-easy-way-to-boost-wordpress-seo/
扫一扫
1507
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
