kaggle黑色星期五_您的网站准备好黑色星期五了吗？

kaggle黑色星期五

Black Friday is a phenomenon in online retail and is the Friday following Thanksgiving, a tradition celebrated every year in the United States. In 2014, Black Friday will fall on November 28^th. Every year online retailers introduce massive discounts across their entire product ranges for one day only, and with this Friday also being a national holiday in the US, customers quickly hurry online with the intention of grabbing as many bargains as possible. Whilst Black Friday has been a tradition in brick and mortar stores since about 1975, as shoppers move from the street and onto the Internet it has also become a big Internet event for many companies.

黑色星期五是在线零售中的一种现象，也是感恩节之后的星期五，感恩节是美国每年都庆祝的传统。 在2014年，黑色星期五将在11月28 ^日举行 。 每年在线零售商推出在其整个产品范围大规模的折扣只有一天，而这个周五也正在美国国定假日，客户Swift用抓住尽可能多的讨价还价尽可能的意图在线赶路。 黑色星期五自1975年以来一直是实体店的传统，随着购物者从大街上走到互联网上，对于许多公司来说，它也已成为一个重要的互联网活动。

If you are planning on hosting a number of Black Friday deals on your online shop this year, then you can expect a deluge of traffic that is likely to be far above what you are use to. Black Friday also lends itself to providing interesting statistics about consumer habits and how people are access online shops, with online retailers failing to recognise this in some cases. With this in mind, you need to ask yourself the question ‘is your website ready for Black Friday?’

如果您计划今年在您的网上商店托管大量的黑色星期五交易，那么您可能会遇到大量的流量，这可能远远超出您的使用习惯。 黑色星期五还有助于提供有关消费者习惯以及人们如何访问在线商店的有趣统计信息，而在线零售商在某些情况下无法意识到这一点。 考虑到这一点，您需要问自己一个问题：“您的网站是否准备好迎接黑色星期五？”

Here we will look to discuss some ways in which you can ascertain as to how prepared you are, and what you can do in preparation if you believe that you’re not quite there yet.

在这里，我们将讨论讨论一些方法，这些方法可用来确定您的准备情况，以及如果您认为自己还没有准备好的话可以做些什么。

因此，一些统计数据可以帮助您入门 (So, some statistics to start you off)

Black Friday in 2013 set some new, crazy highs for online shopping. On Black Friday 2013, online sales were up 19% year-on-year compared with Black Friday 2012; this is a huge figure and we can certainly expect to see a similar increase in 2014. The average order value on Black Friday last year was $135.27, meaning that the average customer was spending this amount; this was up 2.2% on 2012 and should be a figure that you’re always looking to increase – the more the average customer spends, the higher the revenues are for you and so the scope for profit is also increased.

2013年的黑色星期五为网上购物创造了一些新的疯狂高点。 2013年黑色星期五，在线销售较2012年黑色星期五同比增长19％； 这是一个巨大的数字，我们当然可以预期2014年还会有类似的增长。去年黑色星期五的平均订单价值为135.27美元，这意味着平均客户在花这笔钱。 这个数字比2012年增长了2.2％，应该是您一直希望增加的数字-平均客户支出越多，您的收入就越高，因此获利范围也就增加了。

On a day where $56bn is spent both online and in the shops, it is quite easy to see how failing to prepare your website for Black Friday could have a detrimental effect on your business.

在网上和商店上花费560亿美元的一天，很容易就能看出，如果不为黑色星期五做网站准备，可能会对您的业务产生不利影响。

移动友好 (Be mobile friendly)

Statistics captured in 2013 reveal that customers use smartphones to browse offers, but tablets are more likely to be used to purchase items. Smartphones drove 24.9% of all traffic on Black Friday in 2013, whilst tablets clocked up around 14% of all traffic. On the other hand, tablets were responsible for 14.4% of all online sales, whilst smartphones were only used in a mere 7.2% of all online sales. These statistics point towards a new trends – customers are now using mobile devices more to perform online purchases on Black Friday and are ditching their desktop or laptop.

2013年获得的统计数据表明，客户使用智能手机浏览优惠，但平板电脑更有可能用于购买商品。 2013年黑色星期五，智能手机吸引了24.9％的流量，而平板电脑吸引了约14％的流量。 另一方面，平板电脑占所有在线销售的14.4％，而智能手机仅占所有在线销售的7.2％。 这些统计数据表明了一种新趋势 –客户现在越来越多地使用移动设备在黑色星期五进行在线购买，并放弃了台式机或笔记本电脑。

So that you can capture customers shopping on their mobile devices, you need to have a smartphone- and tablet-friendly website in place. This doesn’t necessarily mean that you have to go out and spend huge sums of money on creating an app specifically for your online shop, but having something in place that can be used on either device is a necessity if you are to receive sales from this market.

为了吸引客户在他们的移动设备上购物，您需要拥有一个适合智能手机和平板电脑的网站。 这并不一定意味着您必须花费大量金钱来专门为您的网上商店创建应用程序，但是如果要从以下渠道获得销售收入，则必须具备可以在任一设备上使用的功能这个市场。

Responsive web design is a more cost-effective alternative to achieving these aims however, as web pages will automatically adapt to fit the screen size of the device on which they are being viewed. With this in mind, you could easily create a single website that will function across desktop/laptop, smartphone and tablet platforms so that the maintenance required is minimal. Mobile traffic rose by 39.7% on Black Friday in 2013 and this is only going to grow in 2014, so neglecting to have a website that will function on mobile devices could mean you’re denying yourself a highly lucrative revenue stream.

响应式网页设计是实现这些目标的一种更具成本效益的替代方法，因为网页将自动适应显示其内容的设备的屏幕尺寸。 考虑到这一点，您可以轻松创建一个可在台式机/笔记本电脑，智能手机和平板电脑平台上正常运行的网站，从而使维护工作量降至最低。 2013年黑色星期五，移动流量增长了39.7％，2014年只会增长，因此，如果忽略在移动设备上正常运行的网站，可能意味着您否认自己获得了可观的利润。

云如何为您提供支持 (How the cloud can support you)

A deluge of traffic is going to place extra pressure on your infrastructure and resources. For a website that is hosted purely on dedicated servers and especially shared hosting, the result could easily be that the website crashes because the existing hosting arrangements are unable to handle the load spikes that the additional visitors are creating.

大量的流量将给您的基础架构和资源带来额外的压力。 对于仅在专用服务器上托管的网站(尤其是共享托管)，结果很容易导致网站崩溃，因为现有的托管安排无法处理其他访问者造成的负载高峰。

In a dedicated server environment, additional capacity can be added to aid the situation, but again this may not be without its downtime. Depending on how your website is setup, there is potential for interruption as dedicated servers are added to a cluster, servers are upgraded, or the website is moved across to a server with additional resources.

在专用服务器环境中，可以添加额外的容量来帮助解决这种情况，但这又可能会导致停机。 根据网站的设置方式，当将专用服务器添加到群集，升级服务器或将网站移到具有其他资源的服务器时，可能会造成中断。

这些都不是理想的。 处理黑色星期五流量的最佳解决方案是云。 (None of this is ideal. The best solution for dealing with Black Friday traffic is the cloud.)

Cloud computing environments are designed to be scalable in their design so whatever challenges may come along, you can provision the extra capacity to deal with the load spikes in just a few clicks – but crucially, with no service disruption. Whether you choose to host your website on one cloud VM or on a cluster of VMs, extra resources can be quickly allocated to your machines when they need it most so that you are able to deal with the Black Friday traffic effectively. These resources are then sent back to the wider cloud for use by another customer when you no longer need them, creating a highly efficient resource cycle.

云计算环境被设计为在其设计中具有可伸缩性，因此无论遇到什么挑战，您都可以通过单击几下即可提供额外的容量来应对负载峰值，但至关重要的是，不会中断服务。 无论您选择将网站托管在一个云VM还是VM群集上，都可以在最需要它们的计算机上快速分配额外的资源，以便您能够有效地处理黑色星期五的流量。 然后，当您不再需要这些资源时，会将它们发送回更广泛的云以供其他客户使用，从而创建了高效的资源周期。

The best part of the cloud arrangement is that you’re only ever paying for the resources that you’re using. So rather than having redundant resources in place that you’re paying for in anticipation for a load spike that may never occur, you can choose to have resources added the moment you need them and you will only have to pay for the period of time that they are allocated to your VMs, saving you vast sums of money.

云计算安排最好的部分是，您只需要为所使用的资源付费。 因此，您可以选择在需要时立即添加资源，而不必为预期可能永远不会发生的负载高峰而支付的冗余资源，而只需要为所需要的时间付费它们已分配给您的VM，为您节省了大量资金。

 So as a summary, we would say that for your website to be ready for Black Friday, you require an infrastructure that is capable of handling load spikes effectively, and a website design that offers universal access no matter what device your customers are using. So if you haven’t prepared your website, what are you waiting for? Friday 28^th November represents a real opportunity to make a lot of money in a single day, and it would be a shame to miss out!

因此，作为总结，我们要说的是，要使您的网站准备好迎接黑色星期五，您需要一个能够有效处理负载峰值的基础架构，以及一个无论客户使用何种设备都可以进行通用访问的网站设计。 因此，如果您还没有准备好网站，那么您还在等什么呢？ 11月28 ^日( 星期五)是一个真正的机会，可以在一天之内赚到很多钱，错过了真是可惜！

翻译自: https://www.eukhost.com/blog/webhosting/is-your-website-ready-for-black-friday/

kaggle黑色星期五