向圣诞老人和他的精灵学习Google Analytics（分析）-CSDN博客

by Christian-Peter Heimbach

通过克里斯蒂安·彼得·海姆巴赫

向圣诞老人和他的精灵学习Google Analytics(分析) (Learn Google Analytics from Santa and his Elves)

The holidays are here! It’s time to grab some egg nog, kick back by a fire place, and toast to all the coding you crammed into 2016.

假期在这里！现在是时候品尝一下鸡蛋，在壁炉旁踢一下，敬酒吧，您会挤进2016年的所有代码。

But wait! Before you sink into a carbohydrate-induced hibernation, let me tell you about a project that’s taking the North Pole by storm.

可是等等！在陷入碳水化合物引起的冬眠之前，让我告诉您一个正在席卷北极的项目。

Rumor has it that Santa spent his summer break reading up on data and analytics. You didn’t think his global distribution empire ran purely on magic, did you?

有传言说，圣诞老人在暑假期间正在阅读数据和分析数据。您不认为他的全球分销帝国纯粹是靠魔术来经营的，是吗？

Some tech savvy elves are indulging Santa by setting up Google Analytics in time for the big night.

一些精通技术的精灵通过及时设置Google Analytics(分析)来度过一个沉迷的夜晚，从而沉迷于圣诞老人。

You see, Santa, his elves, and children everywhere have a secret shared website that they all use to register and review wishes. I’m sworn not to reveal the actual URL, so we’ll just call it www.wish.io.

您会看到，圣诞老人，他的精灵和各地的孩子们都有一个秘密的共享网站，他们都可以使用该网站注册和查看愿望。我发誓不透露实际的URL，因此我们将其命名为www.wish.io。

On this site, children can:

在此网站上，儿童可以：

See the benefits of wish.io
看到wish.io的好处
Have an opportunity to register as a good kid
有机会注册成为一个好孩子
Choose a present they wish to receive
选择他们希望收到的礼物
Review their choice
回顾他们的选择
Submit their wish
提交他们的愿望

As you can imagine, Santa and the elves can learn a lot from Google Analytics as to how they can further improve wish.io. Here’s how they’re putting it to work.

您可以想象，圣诞老人和精灵可以从Google Analytics(分析)中学到很多东西，以了解他们如何进一步改善wish.io。这是他们如何发挥作用的方法。

为圣诞老人设置Google Analytics(分析) (Setting Up Google Analytics for Santa)

To get Santa’s secret page ready for tracking, the elves need a Google Analytics tracking code. This is a Javascript code snippet (also often referred to as ‘pixel’ or ‘tracking snippet’) that you get after signing up for Google Analytics.

为了使圣诞老人的秘密页面准备好进行跟踪，精灵们需要一个Google Analytics(分析)跟踪代码。这是您注册 Google Analytics(分析)后获得的Javascript代码段(通常也称为“像素”或“跟踪代码段”)。

You can set up as many as 100 accounts, which can all contain multiple properties. These properties in turn can contain multiple views. This can seem confusing at first (especially if you’re an elf) but it’s not so bad if tackled one step at a time.

您最多可以设置100个帐户，这些帐户都可以包含多个属性。这些属性又可以包含多个视图。乍一看，这似乎让人感到困惑(特别是如果您是精灵)，但一次解决一个步骤，还算不错。

The elves will accomplish this in the admin area of Google Analytics. Let’s take a look.

精灵们将在Google Analytics(分析)的管理区域中完成此任务。让我们来看看。

Account properties describe websites, mobile apps, or other systems, each represented by a tracking code and unique ID — called a UA code. Here you can set up the property “Santa’s wish.io”. If Santa later decides to build subdomains or separate-but-related pages — like Santa’s naughtylist.io — he can set up an additional property here to avoid mixing data about good and naughty children.

帐户属性描述网站，移动应用程序或其他系统，每一个都由跟踪代码和唯一的ID(称为UA代码)表示。在这里您可以设置属性“ Santa's wish.io”。如果圣诞老人后来决定建立子域或单独但相关的页面(例如圣诞老人的naughtylist.io)，他可以在此处设置其他属性，以避免混淆有关好孩子和顽皮孩子的数据。

You can define your user management for each level, but permissions are inherited per detail (account > property > views).

您可以为每个级别定义用户管理，但是权限是按详细信息继承的(帐户>属性>视图)。

The elves have to think carefully about who should be able to see and modify what. It only takes one little green user who doesn’t know what they’re doing to mess up the settings and data.

精灵们必须仔细考虑谁应该能够看到和修改什么。只需要一个不知道自己在做什么的绿色用户来弄乱设置和数据。

So Santa makes sure that all the elves read the Google Analytics permission guide before they can add users.

因此，圣诞老人确保所有精灵都必须先阅读Google Analytics(分析)权限指南，然后才能添加用户。

Google Analytics offers several views that the elves can use for a variety of purposes.

Google Analytics(分析)提供了几种精灵可以用于多种目的的视图。

First, they can apply filters. This is useful because the elves generate a lot of internal traffic that needs removed, so that Santa can instead focus on the session data from children who are visiting the site.

首先，他们可以应用过滤器 。这很有用，因为精灵会产生大量需要删除的内部流量，因此圣诞老人可以专注于访问该站点的孩子的会话数据。

Second, the elves can define goals and segments at the view level, so that each team can access the data that’s most interesting for them. After all, the logistics elves want a different sort of information than the front-end elves.

其次，精灵可以在视图级别定义目标和细分，以便每个团队都可以访问对其最感兴趣的数据。毕竟，后勤精灵想要的信息与前端精灵不同。

You can configure much more here, such as automatic reports and custom calculated metrics. But that’s a job for next summer.

您可以在此处进行更多配置，例如自动报告和自定义计算指标。但这是明年夏天的工作。

小精灵设置视图的最佳做法 (Elf Best Practices in Setting Up Views)

Next, the elves have to set up three standard views: www wish.io (Master), www wish.io (Test), and www wish.io (Raw).

接下来，精灵必须设置三个标准视图：www wish.io(主控)，www wish.io(测试)和www wish.io(原始)。

These three views are essential due to the way Google Analytics operates: it applies filters between the steps of data collection and data processing.

由于Google Analytics(分析)的运行方式，这三个视图必不可少：它在数据收集和数据处理步骤之间应用过滤器。

This means that if the elves have a faulty filter, their data will vanish. For this reason, they need to set up a Raw view and never touch it so they have a fallback for emergencies. Every elf knows that the test view is for testing, and the master one is there to work with from day to day.

这意味着如果精灵过滤器出现故障，他们的数据将消失。因此，他们需要设置原始视图，并且永远不要触摸它，以免出现紧急情况。每个精灵都知道测试视图用于测试，而主视图每天都在其中工作。

精灵如何追踪孩子 (How the Elves Track Kids)

With the backend of Google Analytics in place, the elves add a tracking snippet e of wish.io.

有了Google Analytics(分析)的后端，精灵们就添加了wish.io的跟踪代码段。

Yes, this is a gross violation of COPPA. But Santa doesn’t care about our laws. Heck, he doesn’t even care about the laws of physics.

是的，这严重违反了COPPA 。但是圣诞老人并不在乎我们的法律。哎呀，他甚至不在乎物理定律。

They find the tracking code in the property section of the admin panel, then paste it into their website’s layout code.

他们在管理面板的属性部分中找到跟踪代码，然后将其粘贴到网站的布局代码中。

The elves also take the vital step of ensuring that the script is located just before the </head> closing tag. Usually, developers don’t want any render-blocking scripts here, but this is a special exception. The Google Analytics script is asynchronous, and ultimately the elves want to catch all traffic. They can’t risk missing the information of children who might leave a page before all scripts are loaded.

精灵们还采取了至关重要的步骤，即确保脚本位于</he ad>结束标记之前。通常，开发人员在这里不需要任何阻止渲染的脚本，但这是一个特殊的例外。 Google Analytics(分析)脚本是异步的，最终精灵希望捕获所有流量。他们不能冒险丢失可能在加载所有脚本之前离开页面的孩子的信息。

The bounce rate — which tracks the proportion of visitors who drop out of a page without engaging with any of the content — is an important metric. It might show the QA and front-end elves that something is wrong with the page. It also helps the marketing elves check whether a certain activity was poorly targeted.

跳出率是一项重要指标， 跳出率可跟踪退出页面但未参与任何内容的访问者的比例。它可能会向质量检查人员和前端精灵显示该页面有问题。它还可以帮助营销精灵检查某项活动是否定位不正确。

浏览Google Analytics(分析) (Navigating Google Analytics)

With tracking integrated, the elves were set to look at the initial data. Even though Google Analytics starts collecting real time data immediately, the elves decide to give it at least 24 hours so it can gather a meaningful amount of data.

集成了跟踪功能后，精灵们开始查看初始数据。即使Google Analytics(分析)立即开始收集实时数据，但精灵们还是决定至少提供24小时，以便收集有意义的数据量。

Now the elves have to get familiar with Google Analytics, its various menus and data it displays.

现在，精灵们必须熟悉Google Analytics(分析)及其各种菜单和显示的数据。

The left navigation menu shows the main sections the elves can use to look at a website’s data. The most important elements are Audience, Acquisition, Behavior, and Conversions.

左侧导航菜单显示了精灵可以用来查看网站数据的主要区域。最重要的元素是受众，获得，行为和转化。

This menu is also home to the Realtime and Intelligence Events view. Intelligence Events will cease to exist in Google Analytics soon, so Santa and the elves decided not to bother with it. The Realtime view is nice to show on flat-screens in Wish Operations HQ and boost moral among the elves. But meaningful decisions demand a longer-term view.

该菜单也是“实时和情报事件”视图的主页。情报事件将很快在Google Analytics(分析)中不复存在，因此圣诞老人和精灵决定不去理会它。实时视图非常适合在Wish Operations HQ的平面屏幕上显示，并可以提高精灵的道德感。但是有意义的决定需要更长期的看法。

So the elves head back to Google Analytics main sections to check out what other tools it offers.

因此，精灵们回到了Google Analytics(分析)的主要部分，以了解它提供了哪些其他工具。

受众群体概述 (Audience Overview)

When the elves open a new property’s view, they see the Audience Overview by default. Fortunately, the overview pages are all similar, making the learning process a little smoother for elf and human alike.

精灵打开新属性的视图时，默认情况下会看到“受众群体概述”。幸运的是，概述页面都是相似的，这使得精灵和人类的学习过程更加顺畅。

In the area marked “1” (above), the elves get the most important information about their audience. How many users came to their page, how long they spent on it, and pages they saw per session etc. All this is nicely presented in graphs, so the elves can spot peaks, lows, and overall trends.

在上面标记为“ 1”的区域中，精灵们获得了有关其观众的最重要信息。多少用户访问了他们的页面，他们花了多长时间，以及他们在每个会话中看到的页面等。所有这些都很好地显示在图表中，因此精灵可以发现峰值，最低点和总体趋势。

Looking at annotation (2), you’ll see that it’s possible to segment these overviews. This is true for all the main sections in Analytics. Now Santa can see whether kids browsing wish.io on the mobile phones they received last year behave differently to other users. The creation of segments is an advanced topic, but can be very rewarding. Segments can unearth context from the data which is otherwise only presented in rough averages. Note: You can use Google’s in-depth guide on segments or check the Gallery to import popular community-made segments.

查看注释(2)，您将可以对这些概述进行细分。这对于Google Analytics(分析)中的所有主要部分都是如此。现在，圣诞老人可以看到孩子们在去年收到的手机上浏览wish.io的行为是否与其他用户不同。细分的创建是一个高级主题，但可能会非常有益。细分可以从数据中挖掘上下文，否则只能以粗略平均值呈现。注意：您可以使用Google的细分指南，也可以查看库来导入社区制作的流行细分。

Below the summary values (3), the elves have quick access to more detailed information each category offers. For example, they can see more demographics by country, or the technical context of users.

在摘要值(3)之下，精灵可以快速访问每个类别提供的更详细的信息。例如，他们可以按国家或用户的技术背景查看更多的人口统计信息。

Even more detailed insights are available in the sub-categories of the left navigation bar (4).

左侧导航栏(4)的子类别中提供了更详细的见解。

One aspect of the detailed audience data added fuel to an already hot debate the elves were having over summer: the big question of which version of Internet Explorer wish.io should be backwards compatible with.

详细的受众群体数据的一个方面增加了精灵们在整个夏天已经争论不休的争论：一个大问题是哪个Internet Explorer的wish.io应该向后兼容。

You can no doubt imagine how heated that became. Thankfully, Google Analytics has replaced the bickering with data driven decisions. Just use the left navigation and check out: Audience > Technology > Browser/OS and click on “Internet Explorer” for version details.

你可以毫无疑问想象有加热，成为。幸运的是，Google Analytics(分析)已用数据驱动的决策取代了争吵。只需使用左侧导航并签出：“受众群体”>“技术”>“浏览器/操作系统”，然后单击“ Internet Explorer”以获取版本详细信息。

Luckily, Google Analytics records details of a browser’s specific version. Santa and the elves are pleased that 95% of Internet Explorer visitors use version 11. They also assuming that the good kids (who are the main audience for wish.io, of course) are diligent enough to either update Internet Explorer regularly, or to just use a better browser. Of course, the browser share for visitors to the upcoming naughtylist.io site will need to be evaluated separately.

幸运的是，Google Analytics(分析)记录了浏览器特定版本的详细信息。圣诞老人和精灵对95％的Internet Explorer访问者使用版本11感到高兴。他们还假设，好孩子(当然，wish.io的主要受众)会努力地定期更新Internet Explorer或只是使用更好的浏览器。当然，即将到来的naughtylist.io网站访问者的浏览器份额将需要单独评估。

There are lots of more great things the elves can learn here. For example, Google can show the kids’ Gender and Interest data (activated in the property settings under the admin panel — make sure you comply with your local laws, unlike Santa). It also allows them to delve much deeper into acquisition data and benchmark audience behavior based on the different channels visitors arrived from.

精灵们可以在这里学到更多的很棒的东西。例如，Google可以显示孩子们的性别和兴趣数据(在管理面板下的属性设置中激活-确保您遵守当地法律，与圣诞老人不同)。它还可以让他们根据访问者到达的不同渠道更深入地研究获取数据和基准受众行为。

取得 (Acquisition)

To learn more about where visitors came from to access wish.io, Santa can look at the Acquisition Overview.

要了解有关访问者来自何处访问wish.io的更多信息，Santa可以查看“获取概述”。

This view focuses on sources of traffic.

该视图着重于流量来源。

Google defines nine main channels in which it aggregates these sources:

Google定义了九个主要渠道，在这些渠道中汇总了这些来源：

Direct: Usually people typing the URL or using a bookmark.

直接：通常人们输入URL或使用书签。

Organic Search: People using Google or Bing, and clicking an organic search result link.

自然搜索：使用Google或Bing并单击自然搜索结果链接的人们。

Referral: Someone following a link on another website or blog.

推荐人：跟随另一个网站或博客上的链接的人。

Social: Visitors originating from sites listed as social (click the ‘Social’ link to see the list).

社交：来自列出为社交网站的访问者(单击“社交”链接以查看列表)。

Email: All visits coming straight from emails.

电子邮件：所有访问都直接来自电子邮件。

Paid Search: People accessing pages via paid links on Google and partner sites.

付费搜索：人们通过Google和合作伙伴网站上的付费链接访问页面。

Display: People that clicked paid advertising banners.

展示：点击付费广告横幅的人。

Affiliates: Traffic received from affiliate partners that promote wish.io

会员：从促进wish.io的会员合作伙伴那里获得的流量

Others: A summary of advertising traffic classed as “special.” For example, traffic bought on a cost per action rate.

其他：归类为“特殊”的广告流量摘要。例如，以单次操作费用成本购买的流量。

It’s important to understand that these groupings are the result of a set of default rules stating which medium counts for which traffic group.

重要的是要了解，这些分组是一组默认规则的结果，这些规则规定了哪种媒体对哪个流量组进行计数。

The elves can fabricate links for social or advertising purposes — so-called UTM links — which are also summed up in these groups. This way they can judge how successful an ad or blog post was.

精灵可以出于社会或广告目的制作链接，即所谓的UTM链接，这些链接也归纳在这些组中。这样，他们可以判断广告或博客文章的成功程度。

For convenience, they use Google’s Link Builder tool. To prevent false counting, they need to be aware of the grouping rules and set ‘utm_medium’ correctly.

为了方便起见，他们使用Google的链接生成器工具。为了防止错误计数，他们需要了解分组规则并正确设置'utm_medium'。

Once everything is up and running, the elves can discover lots of interesting details about their channels. They can see which social channels contributed most to wish.io, or which campaigns were most successful. They can even optimize their AdWords’ investments and see which landing pages kids usually arrive on from various sources.

一旦一切就绪，精灵们便可以发现许多有关其频道的有趣细节。他们可以查看哪些社交渠道对wish.io的贡献最大，或者哪些运动最成功。他们甚至可以优化其AdWords投资，并查看孩子通常从各种来源到达哪些登陆页面。

The next logical step for Santa is to gain — and act upon — a deeper understanding of exactly how visitors to his sites behave.

圣诞老人的下一个合乎逻辑的步骤是，要获得并采取行动，以更深入地了解其网站的访问者的行为。

在wish.io上跟踪孩子的行为 (Tracking kids’ behavior on wish.io)

For Santa and his elves, it’s always been hard to keep up with the many millions of different wishes kids might come up with. So it’s important for them to understand trends, popular choices, evergreens, and also potential errors across their millions of pages.

对于圣诞老人和他的精灵来说，很难跟上孩子们可能提出的数百万种不同的愿望。因此，对于他们来说，了解趋势，流行的选择，常青树以及数以百万计的页面中的潜在错误至关重要。

Each elf department has its own information that is of interest.

每个小精灵部门都有自己感兴趣的信息。

The front-end and QA elves should always keep a close eye on bounce rates, average time on page, and the speed score of their most important pages.

前端和质量检查精灵应始终密切关注跳出率，平均页面停留时间以及最重要页面的速度得分。

Every front-end elf hates the lengthy SEO meetings triggered by wish.io’s loading times getting out of hand. So it’s helpful for them to explore the Site Speed subcategory. Google delivers great insights by browser, country, and page — as well as suggestions on how to improve.

每个前端精灵都讨厌wish.io的加载时间失控而引发的漫长的SEO会议。因此，这对他们探索站点速度子类别很有帮助。 Google按浏览器，国家/地区和页面提供了深刻的见解-以及有关改进方法的建议。

UX elves can get an insight into priority pages in the Behavior section. They can also look at the flow of where people enter Santa’s page, their journey, and where they exit.

UX精灵可以在“行为”部分中深入了解优先级页面。他们还可以查看人们进入圣诞老人页面的流程，他们的旅程以及他们离开的地方。

But the most exciting topic for them is building content experiments. Basically, they can ask the front-end elves to build alternative versions of the same page, then automatically test these versions against measurable objectives.

但是对他们来说，最令人兴奋的话题是构建内容实验。基本上，他们可以要求前端精灵构建同一页面的替代版本，然后针对可衡量的目标自动测试这些版本。

For example, it might be of interest to find a page variant where kids stay longer or submit wishes at a better rate. They can set up initial experiments with the analytics tool, which has a simple guide. For advanced use cases, elves can carry out content experiments via the well-documented analytics.js API.

例如，可能会感兴趣的是找到一个页面变体，让孩子们停留更长的时间或以更好的速度提交愿望。他们可以使用具有简单指南的分析工具来设置初始实验。对于高级用例，精灵可以通过文档齐全的analytics.js API进行内容实验。

Finally, the Behavior tab also offers event tracking, which the marketing elves love. Events can be sent back to Google Analytics whenever kids initiate an important action that doesn’t trigger a new pageview.

最后，“行为”选项卡还提供了事件跟踪，这是市场营销精灵钟爱的 。每当孩子们发起一项不会触发新网页浏览量的重要操作时，事件都可以发送回Google Analytics(分析)。

For example, when kids click download buttons, submit their “I have been a good kid” forms, amend a wish, and more. Events are straightforward function calls to the analytics API. Elves add them to their Javascript event listeners and callbacks that control the interactivity of their page. All of this is described over at Google’s event tracking guide.

例如，当孩子们点击下载按钮时，提交他们的“我一直是个好孩子”表格，修改愿望等等。事件是对Analytics API的直接函数调用。精灵将它们添加到控制页面交互性的Javascript事件侦听器和回调中。所有这些都在Google的事件跟踪指南中进行了描述。

Marketing elves love event tracking because it puts them in a better position to configure the all-important Conversions element of Google Analytics.

营销精灵喜欢事件跟踪，因为它使他们处于更好的位置来配置Google Analytics(分析)中最重要的“转化”元素。

转换次数 (Conversions)

Setting up the Conversion section in the admin panel took some effort from Santa and his team, but it was worth it. Conversions will help the elves to understand the “business” effects of all formerly looked at insights. This closes the loop between having a lot of data and understanding how it leads to the ultimate goal: happy kids.

在圣诞老人和他的团队的帮助下，在管理面板中设置“转化”部分需要付出一定的努力，但这是值得的。转换将帮助精灵理解所有以前看过的见解的“业务”影响。这样就可以在拥有大量数据与了解如何实现最终目标(快乐的孩子)之间建立循环。

Goals are not set by default in Google Analytics. Users need to define them in the admin panel. Goals are defined by the underlying type of interaction. This could be either the viewing of a certain page (e.g. thankyou.html), a behavior (minimum duration on site, amount of pages per session), or when an event is recorded. You can even define a series of destinations to show as a single goal.

默认情况下，Google Analytics(分析)中未设置目标。用户需要在管理面板中定义它们。目标由交互的基础类型定义。这可以是查看某个页面(例如，thankyou.html)，一种行为(网站上的最小持续时间，每个会话的页面数量)或记录事件时。您甚至可以定义一系列目标以显示为单个目标。

This is important when you want to track how many children have gone through a whole conversion “funnel.” For example, they enter the registered kids’ area, browse through the wish options, and successfully submit a wish.

当您要跟踪有多少孩子经历了整个转化“渠道”时，这一点很重要。例如，他们进入注册的孩子们的区域，浏览愿望选项，然后成功提交愿望。

With this funnel goal tracked, the visualization shows how children go through every step. It also reveals to what extent (and when) they drop out, and where they go from there.

跟踪了此渠道目标之后，可视化效果将显示儿童如何经历每个步骤。它还揭示了他们退出的程度(和时间)以及去向何处。

It’s important to note that goals should be defined in a way that they don’t overlap each other. If one event generates the counting of two goals, your conversion rates can be too high.

重要的是要注意，应该以彼此不重叠的方式定义目标。如果一个事件产生了两个目标的计数，那么您的转化率可能会很高。

In addition to using Goals, it’s possible to wire the entire Santa ecommerce system into Google Analytics. But that’s a job for the new year. Once that deep integration is up and running though, Santa & Co. will gain insights down to a per-wish “order” level, and will even be able to track wish returns.

除了使用目标外，还可以将整个圣诞老人电子商务系统连接到Google Analytics(分析)中。但这是新的一年的工作。一旦建立并运行了这种深度集成，Santa＆Co.便可以深入了解每个愿望的“订单”级别，甚至可以跟踪愿望的回报。

Another useful Google Analytics view was the Multi Channel Funnels sub-category. Before Google Analytics, the marketing elves often argued over budget allocation, and who contributed the most overall wishes submitted.

另一个有用的Google Analytics(分析)视图是“多渠道路径”子类别。在使用Google Analytics(分析)之前，营销精灵经常争论预算分配问题，并且谁贡献了所提交的总体愿望。

The brand advertising elves complained that their work not only impacted direct traffic, but search and social as well. They figured some children initially came via their social media posts, but returned later to submit wishes by typing the wish.io URL.

品牌广告精灵抱怨说，他们的工作不仅影响了直接流量，还影响了搜索和社交。他们认为一些孩子最初是通过其社交媒体帖子来的，但后来返回并通过键入wish.io URL提交了愿望。

So why should the last elf involved take all the credit? They shouldn’t. Which is why every marketing meeting in the North Pole now includes a look at the Assisted Conversions and Top Conversion Paths. Here the elves can see not only their direct conversion value, but also the value of conversions they helped to close.

那么，为什么最后一个小精灵应该获得全部荣誉呢？他们不应该。这就是为什么现在在北极举行的每一次营销会议都着眼于辅助转化和热门转化路径的原因。在这里，精灵们不仅可以看到他们的直接转化价值，还可以看到他们帮助达成的转化价值。

做得好 (A job well done)

Thanks to his Google Analytics project, Santa has dubbed 2016 as “the year of data driven decisions.” He’s happy his elves have turned once-heated discussions into data competitions and experiments.

由于他的Google Analytics(分析)项目，圣诞老人将2016年称为“数据驱动决策之年”。他很高兴自己的精灵们将曾经热烈的讨论变成了数据竞赛和实验。

From now on, he’ll be using the power of data to encourage his team’s scientific spirit — and to find ever-optimized processes for boosting happiness.

从现在开始，他将利用数据的力量来鼓励其团队的科学精神-并找到不断优化的过程来增进幸福。

Now all that remains is for me to wish you and your loved ones’ happy holidays. I hope that this little tale from the North Pole has inspired you to make your 2017 even more successful, and data driven.

现在剩下的就是我希望您和您的亲人的节日快乐。我希望这个来自北极的小故事能启发您，让您的2017年更加成功，并以数据为动力。

Now, let’s all slip into our ugly holiday sweaters and embrace the holiday spirit.

现在，让我们所有人穿上丑陋的度假毛衣，拥抱度假精神。

Special Thanks to Craig Rennie of Draft Punk and Quincy at Free Code Camp for all their editing efforts. May your holidays be extra happy!

特别感谢Free Code Camp的Draft Punk和Quincy的Craig Rennie所做的所有编辑工作。祝您假期快乐！

Disclaimer: This story is written in a holiday theme for entertainment purposes only. Despite the above report about Santa, elves, and children it is important to note that Google Analytics doesn’t track or share audience information of anyone under 18.

免责声明： 本故事以假日为主题，仅用于娱乐目的。 尽管上述报告涉及圣诞老人，精灵和儿童，但需要注意的是Google Analytics(分析)不会跟踪或共享18岁以下的受众信息。

All data and images are courtesy of Google. The data shown here is available for every analytics account via accessing the Google Analytics Demo Account

所有数据和图像均由Google提供。 通过访问Google Analytics(分析)演示帐户，此处显示的数据可用于每个分析帐户