如何赚取units
Even if you're working full time, you may still want to earn a side income. That's where freelancing comes in.
即使您全职工作，您可能仍想赚取额外收入。 那就是自由职业的来历。
Maybe you need the extra cash to get by each month. Or maybe you just want to save up for a big vacation. Either way, the steps in this article will help you do just that.
也许您需要每月额外的现金。 或者，也许您只是想存个好假期。 无论哪种方式，本文中的步骤都将帮助您做到这一点。
Today you’re going to learn how to earn a side income through freelancing (in your pajamas).
今天，您将学习如何通过自由职业(穿着睡衣)赚取额外收入 。
事不宜迟，以下是赚取副业的5个步骤： (Without further ado, here are the 5 steps to earn your side income:)
- Figure out what service you can offer. 找出可以提供的服务。
- Determine your ideal clients and target market. 确定您的理想客户和目标市场。
- Create a targeted website outlining your services. 创建一个概述您的服务的目标网站。
- Reach out to your ideal clients using online marketing and outreach. 使用在线营销和推广与理想的客户联系。
- Analyse, learn, and adapt your approach to keep improving. 分析，学习和调整您的方法以不断改进。
第1步：弄清楚您可以提供哪些服务以产生额外收入 (Step 1: Figure Out What Service You Can Offer to Generate a Side Income)
Some examples may be:
一些示例可能是：
- Frontend Development 前端开发
- Backend Development 后端开发
- Digital Marketing 数字营销
- Content Writing 内容写作
- Design 设计
Don’t worry about being an “expert” at a certain skill.
不必担心成为具有特定技能的“专家”。
The only way to improve is to DO IT and make improvements along the way, but you need to get started and believe that what you have to offer can help businesses.
改进的唯一方法是在开发过程中做IT并进行改进，但是您需要开始并相信自己所提供的服务可以帮助企业。
You can't keep waiting until you are a "pro" otherwise you'll never get started.
您不能一直等到成为“专业人士”，否则您将永远无法入门。
In this article, I’ll mainly focus on Frontend Development and Digital Marketing as services. But you can apply these principles for other services as well.
在本文中，我将主要关注前端开发和数字营销即服务。 但是您也可以将这些原则应用于其他服务。
步骤2：确定理想的客户和目标市场 (Step 2: Determine Your Ideal Clients and Target Market)
Without clients, you wouldn’t have a freelancing business.
没有客户，您就不会有自由职业。
The only question is, how do you get clients?
唯一的问题是， 您如何获得客户 ？
You don’t just want “clients,” but what you really want is the “right clients.”
您不仅需要“客户”，而且您真正想要的是“合适的客户”。
您的客户和利基 (Your Client and Niche)
Finding your ideal client will help you lay the foundation for what niche you will be targeting and you can then align your marketing efforts accordingly.
找到理想的客户将帮助您为目标人群奠定基础，然后您可以相应地调整营销工作。
Some client examples may include:
一些客户示例可能包括：
- Florists 花店
- Bakeries 面包房
- Coffee Shops 咖啡店
- Health Shops 健康商店
- Fitness Trainers 健身教练
- Pilates Instructors 普拉提教练
- Beauty/Hair Salons 美容/美发沙龙
- Printing Businesses 印刷业务
- Small Local Businesses in [Your Area] [您所在地区]的小型本地企业
(Note that the business needs to be independently owned – not a franchise businesses. Otherwise you'd have to deal with a large corporation.)
(请注意，该业务需要独立拥有-而不是特许经营业务。否则，您将不得不与一家大公司打交道。)
Once you’ve decided on your niche/client, you need to buy a domain related to the niche you choose and create a website like the portfolio template shown in step 3.
确定利基/客户后，您需要购买与所选利基相关的域，并创建一个网站，如步骤3中所示的投资组合模板。
第3步：创建概述您的服务的目标网站 (Step 3: Create a Targeted Website Outlining Your Services)
The next step involves a portfolio site that you need to create. Refer to this portfolio template as a guideline:
下一步涉及您需要创建的投资组合站点。 请参考此投资组合模板作为指导：
Can you notice that this looks different to most other ‘portfolio’ sites?
您是否注意到这与大多数其他“投资组合”网站不同？
This portfolio site is different to others which focus on primarily getting a full-time job that highlights your skills. In this example, it focuses on getting clients and how you can help their business.
该投资组合网站与其他网站不同，其他网站主要致力于获得一份突出您的技能的全职工作。 在此示例中，它着重于吸引客户以及如何帮助他们的业务。
The best way to think of the Portfolio Template is like a ‘Mini-niche Agency Website.’
想到投资组合模板的最佳方法是一个“迷你利基代理网站”。
It showcases your knowledge, expertise and how you can grow the business in the niche that you are targeting.
它展示了您的知识，专业知识以及如何在目标市场中发展业务。
With the theory out of the way, let’s get into the actionable parts.
不用理会理论，让我们进入可行的部分。
创建博客文章 (Create Blog Articles)
Blog articles are important because it benefits you and it benefits the potential client.
博客文章很重要，因为它使您受益，也使潜在客户受益。
It benefits you because the client will trust your expertise more and this will encourage them to work with you.
它使您受益，因为客户将更加信任您的专业知识，这将鼓励他们与您合作。
It benefits the client because they can learn something about how to grow their business.
它使客户受益，因为他们可以学习有关如何发展业务的知识。
You only need to have 2-3 articles to start with before you start approaching clients.
在开始与客户接触之前，您只需要撰写2-3篇文章即可。
You can add an additional article once every month to make it seem like your freelancing business is still active and it will add more credibility.
您可以每月添加一次其他文章，以使您的自由职业者的业务似乎仍然活跃，并且将增加信誉。
Here are 3 article ideas:
这里有3条建议：
- 5 Ways to Grow Your [insert niche] Online 在线增长[插入细分市场]的5种方法
- Why Every [insert niche] Needs A Website 为什么每个[插入细分市场]都需要一个网站
- What Almost Every [insert niche] Does Wrong 几乎每个[插入细分市场]都做错了什么
How do you write the articles?
您如何撰写文章？
You can either outsource it to writers on Fiverr.com or write it yourself. I would recommend writing the first few articles yourself as it will help your confidence in selling to prospective clients.
您可以将其外包给Fiverr.com上的作者，也可以自己编写。 我建议您自己撰写前几篇文章，因为这将有助于您增强对潜在客户的销售信心。
获取客户推荐 (Get Client Testimonials)
Anyone who has tried to sell websites previously will know that one of the first things clients respond with is:
任何曾经尝试出售网站的人都会知道，客户做出回应的第一件事是：
“Can you show me previous work you’ve done for [insert niche]?”
“您能告诉我您为[插入利基]做过的工作吗？”
You know you can create a good website, but the client wants to see proof – which is fair after all.
您知道您可以创建一个好的网站，但是客户希望看到证明–毕竟这是公平的。
Just like you’d research reviews on almost any product you’d buy online, it’s no different to the psychology of prospective clients.
就像您要研究几乎所有在线购买的产品的评论一样，准客户的心理也没有什么不同。
How do you get around this? What’s the solution?
您如何解决这个问题？ 有什么解决办法？
Well, I have two solutions that ALWAYS work in any niche I am in, but you might not like it.
好吧，我有两种解决方案始终可以在我所处的任何细分市场中使用，但是您可能不喜欢它。
Solution 1: Do two projects for free in exchange for a testimonial.
解决方案1：免费做两个项目以换取个人推荐。
Solution 2: Buy two domains and create the websites (you just don’t get testimonials of course).
解决方案2：购买两个域名并创建网站(当然，您不会得到推荐)。
Solution #1 Requires Two Steps:
解决方案1需要两个步骤：
Step 1: You need to email the business owner of the niche that you’ve chosen. If they don’t reply to your email, then phone them.
步骤1：您需要通过电子邮件向您选择的利基市场的企业所有者发送电子邮件。 如果他们没有回复您的电子邮件，请给他们打电话。
How do you get their email?
您如何获得他们的电子邮件？
Look in local website directories, yellow pages, local magazines or do Google searches until you find it.
在本地网站目录，黄页，本地杂志中查找，或进行Google搜索，直到找到为止。
Send them this email:
向他们发送此电子邮件：
Hi [name],
嗨，[名字]
Hi [name],
嗨，[名字]
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐藏费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.Regards,
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐藏费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。 问候，
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.Regards,
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。 问候，
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.Regards,Your Name
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。 问候， 你的名字
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.Regards,Your Name
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。 问候， 你的名字
Hi [name],I recently came across your [niche] business and I noticed you don't have a website.I am a web designer and I would love to create your website for FREE (no catches or hidden fees) in exchange for a testimonial from you that I can use on my website.I'm looking to get a few testimonials as it will help me in the future.Would you be willing to take me up on this offer?If you have any questions, please feel free to contact me.Regards,Your NameYour Contact Number
嗨，[名字]， 我最近遇到了您的[小众]业务，但我注意到您没有网站。 我是一名网页设计师，我希望免费创建您的网站(不收取任何手续费或隐性费用)，以换取您可以在我的网站上使用的推荐。 我希望获得一些推荐，因为它将对我将来有所帮助。 您愿意接受我的优惠吗？ 如有任何疑问，请随时与我联系。 问候， 你的名字 你的联系电话
Step 2: Create the website.
步骤2：建立网站。
You can either do this quickly by purchasing a cheap template on Themeforest.net or TemplateMonster.com (often for under $20) or you can code it yourself – whichever you feel more comfortable with.
您可以通过在Themeforest.net或TemplateMonster.com上购买便宜的模板(通常价格不超过20美元)来快速完成此操作，也可以自己编写代码-随便哪个都可以。
Another option is to use Divi which allows you to create WordPress websites with ease. I use it for every WP website I create.
另一个选择是使用Divi ，它使您可以轻松创建WordPress网站。 我将其用于我创建的每个WP网站。
You can try Divi here.
您可以在这里尝试Divi 。
Solution #2 Requires More Explanation:
解决方案2需要更多说明：
What is the purpose of a prospective client asking to see your work?
潜在客户要求看您的作品的目的是什么？
All they want to know is if you can deliver quality work.
他们只想知道您是否可以提供高质量的工作。
Think about it…
考虑一下...
If this is all they are concerned about, why can’t you just buy the domain, create a website and add it to your Portfolio?
如果这是他们所关心的，您为什么不能只购买域名，创建网站并将其添加到您的投资组合中？
It’s a different story if they are asking for case studies on how you’ve helped businesses increase sales, but that is not an issue for this income strategy as you are dealing with the ‘small fish’ here.
如果他们要就您如何帮助企业增加销售的案例进行案例研究，那就是另一回事了，但是对于这种收入策略而言，这并不是问题，因为您在这里处理“小鱼”。
You don’t have to tell them you actually own the website either.
您也不必告诉他们您实际上是该网站的所有者。
Remember, all they want to see is previous experience. Owning the site is something irrelevant and not a priority for them. All they want to see is if you can deliver quality work.
记住，他们想要看到的只是以前的经验。 拥有站点是无关紧要的，对他们来说也不是优先事项。 他们想要看到的就是您是否可以交付高质量的工作。
I’ve honestly never had any issues with this strategy whatsoever. It’s a secret weapon that works every time.
老实说，我从来没有对此策略有任何问题。 这是每次都有效的秘密武器。
为您的服务定价 (Price Your Services)
Pricing is vital to your success.
定价对您的成功至关重要。
Overprice and that means you won’t get any clients. Charge too little and you might get clients who question your credibility or you may be overworked with small profits.
价格过高，这意味着您将不会获得任何客户。 收费太少，您可能会引起客户对您的信誉的质疑，否则您可能会因微利而劳累。
Pricing is relative to the niche you are serving.
定价是相对于您所服务的细分市场。
For example, if you created a website for a small local florist vs a 100+ employee accounting practice, your pricing should be significantly higher for the accounting practice.
例如，如果您为一家小型本地花店创建了一个网站，而不是为100名以上的员工提供会计服务，那么对于会计服务，您的定价应该更高。
So, if you charged the florist $1,500 for a website, they might say that’s too expensive for them.
因此，如果您向花店收取一个网站$ 1,500的费用，他们可能会说这对他们来说太贵了。
Whereas if you charged the accounting practice $3,000, they might think that’s too cheap and may question your expertise.
如果您向会计业务收取3,000美元，他们可能会认为这太便宜了，并可能会质疑您的专业知识。
Read my article How to Charge for a Website to find out how to price your services in more detail.
阅读我的文章“ 如何对网站收费”以了解如何更详细地为您的服务定价。
The following is an example breakdown:
以下是细分示例：
My Niche: Coffee Shops
我的利基市场：咖啡店
My Services: Web Design, SEO and Social Media
我的服务：网页设计，SEO和社交媒体
定价一次过： (Pricing Once off:)
$495 for a professional one-page website
一页为专业网站，价格为495美元
$595 for a professional one-page website + SEO submissions + Google Map submission
专业的单页网站+ SEO提交+ Google Map提交$ 595
每月定价： (Pricing Monthly:)
$350 – Social Media Management (posting on Facebook and Instagram twice per week).
350美元–社交媒体管理(每周两次在Facebook和Instagram上发帖)。
$495 – Social Media Management + SEO
$ 495 –社交媒体管理+ SEO
You might think my pricing is low, but remember to view it in context.
您可能会认为我的价格偏低，但请记住在上下文中查看它。
The goal is not to make a good full-time income here. A side income of $1,000 - $1,500 per month is a good and realistic benchmark to aim for.
目标不是在这里赚取全职收入。 每月$ 1,000-$ 1,500的边际收入是一个不错的目标。
Why this pricing model?
为什么采用这种定价模式？
I want to appeal to the budget of most coffee shops. Charging $1,000+ for a website might get me a few coffee shop clients, but most of them are on tight budgets and marketing is often seen as an expense and not as an investment.
我想吸引大多数咖啡店的预算。 为一个网站收取1,000美元以上的费用可能会让我得到一些咖啡店客户，但其中大多数人的预算都很紧张，行销通常被视为一种支出，而不是一项投资。
This pricing model is affordable for most of them and you will get a lot more clients with this pricing structure compared to more expensive alternatives.
对于大多数人来说，这种定价模型负担得起，与较昂贵的替代方案相比，您将通过这种定价结构获得更多的客户。
You are also more likely to get a few clients paying you a monthly fee which helps you earn a more predictable income each month.
您也更有可能获得一些客户向您支付月租费，这有助于您每月获得更可预测的收入。
For a more advanced understanding of pricing (Value vs Hourly), read this article.
要更深入地了解定价(价值与每小时)，请阅读本文 。
What it includes:
内容包括：
One-Page Website
单页网站
For this price, the client can’t expect a detailed website with multiple pages. It must be professional and to the point. If they want a website that is more advanced, they need to pay you more.
对于这个价格，客户无法期望一个包含多个页面的详细网站。 它必须专业且切合实际。 如果他们想要一个更高级的网站，则需要向您支付更多费用。
In this case, the website needs to have the following:
在这种情况下，网站需要具备以下条件：
- Good images (look on Pexels.com or DepositPhotos.com or tell the client to send you professional images) 优质图片(请查看Pexels.com或DepositPhotos.com或告诉客户向您发送专业图片)
- Information about the coffee shop (history, what makes them different) 有关咖啡店的信息(历史，与众不同之处)
- Trading hours, location and contact details 交易时间，位置和联系方式
- Any promotions/events 任何促销/活动
- Menu 菜单
Refer to Themeforest.net for some inspiration or to even buy a cheap one-pager (under $15) if you are struggling with this to get started.
如果您正在为此而苦苦挣扎，请访问Themeforest.net以获得一些启发，甚至可以购买便宜的一页(低于15美元)。
SEO提交 (SEO Submissions)
We’ve all heard the word/acronym ‘SEO’ by now. In short, it’s the process of optimizing a website to rank higher on Google (or other search networks).
到目前为止，我们都已经听说过“ SEO”这个词。 简而言之，这是优化网站以使其在Google(或其他搜索网络)上排名更高的过程。
All you need to do is submit the website to local directories which will help the initial stages of the website ranking higher on Google.
您需要做的就是将网站提交到本地目录，这将有助于网站的初始阶段在Google上排名更高。
Directories vary based on your city and country, so a simple Google search “local business directory” would give you more than enough options. You can also search for “[insert niche] directory listing”.
目录因您所在的城市和国家/地区而异，因此，简单的Google搜索“本地商户目录”将为您提供足够多的选择。 您也可以搜索“ [插入利基]目录列表”。
3 common directories are:
3个常见目录是：
1. Yelp.com
1. Yelp.com
2. YellowPages.com
2. YellowPages.com
3. FourSquare.com
3. FourSquare.com
谷歌地图提交 (Google Map Submission)
We’ve all seen the Google maps on Google after doing some searches, but have you ever wondered how businesses get listed on there?
进行了一些搜索之后，我们都已经在Google上看到了Google地图，但是您是否想知道商家如何在该处列出？
It’s a very simple process and I’m not going to explain that here as there are plenty of free online resources for this.
这是一个非常简单的过程，在这里我不做解释，因为有很多免费的在线资源 。
Local SEO is a MUST for small businesses.
本地SEO是小型企业的必备工具。
If you'd like to learn more about Local SEO, take this course:
如果您想了解有关本地SEO的更多信息，请参加以下课程：
Many people search for “coffee shops near me” (or the niche you choose) and they often just click on the map options.
许多人搜索“我附近的咖啡店”(或您选择的利基市场)，而他们通常只是单击地图选项。
By having your client on the maps can be highly beneficial to getting more customers.
通过在地图上吸引客户可以极大地吸引更多客户。
社交媒体管理 (Social Media Management)
I find Twitter is a waste of time in terms of engagement and it ultimately leads to a ‘customer care’ format when it comes to business profiles.
我发现，就参与度而言，Twitter浪费时间，最终导致涉及业务概况的“客户服务”格式。
I generally prefer Instagram and Facebook for business profiles as the engagement is much better.
我通常更喜欢使用Instagram和Facebook作为业务简介，因为订婚要好得多。
Make sure to create and adapt the social media channels depending on where your client’s target market is.
确保根据客户的目标市场所在的位置来创建和调整社交媒体渠道。
Read this guide on social media platforms to help you get started.
在社交媒体平台上阅读本指南 ，以帮助您入门。
All you will be doing is posting on Facebook and Instagram (or others) twice every week.
您要做的就是每周两次在Facebook和Instagram(或其他网站)上发布。
The posts can be informative, funny, giveaways, promotions, helpful and asking questions.
这些帖子可以提供丰富，有趣，赠品，促销，有用和提问的信息。
The bottom line is that the purpose is engagement. If potential customers can see engagement and a good looking social media profile, it helps them trust the business more and they are more likely to visit and recommend it to friends.
底线是目的是参与。 如果潜在客户可以看到参与度和良好的社交媒体资料，则可以帮助他们更加信任企业，并且更有可能访问并将其推荐给朋友。
You can get images/content from the owner, or just look on Pexels.com and then also look at what competitors post to see how you can be different.
您可以从所有者那里获得图像/内容，或者只查看Pexels.com，然后查看竞争对手发布的内容，以了解自己与众不同的地方。
Be smart about it and plan the posts in advance. Don’t start finding everything the day you need to post it.
对此要多加注意，并提前计划帖子。 不要在需要发布的那一天开始查找所有内容。
It’s only 8-10 different posts a month – it’s not difficult, but it requires some thought and planning for it to run smoothly.
每月只有8到10个不同的职位-这并不困难，但是要使它平稳运行还需要一些思考和计划。
You can also use a tool called Grum.co to help you schedule Instagram posts in advance. Facebook has this option for free. Also look at Hootsuite which has a free plan as well.
您还可以使用一个名为Grum.co的工具来帮助您提前安排Instagram帖子。 Facebook免费提供此选项。 另外看看还有免费计划的Hootsuite。
搜索引擎优化 (SEO)
Your goal is to get the business to rank higher on Google. I wouldn’t do advanced things here because the budget is so small.
您的目标是使公司在Google上排名更高。 我不会在这里做高级工作，因为预算太小了。
Read this SEO article I wrote to help you understand it better.
阅读我写的这篇SEO文章，以帮助您更好地理解它。
Make sure to optimize the on-page SEO as well.
确保还优化页面上的SEO。
In this scenario, I would only do one 1,200-word article with some nice-looking images from Pexels.com or DepositPhotos.com.
在这种情况下，我只会用1200个字的文章写一些Pexels.com或DepositPhotos.com上漂亮的图像。
If the articles are good, then Google will eventually rank the articles higher and that will boost the site’s long-term SEO results.
如果文章不错，那么Google最终会将文章排名更高，这将提高该网站的长期SEO结果。
SEO is considered to be more of a long-term marketing tactic. You can start seeing good results between 3 – 12 months depending on the industry.
SEO被认为是一种长期的营销策略。 您可以在3到12个月之间开始看到良好的效果，具体取决于行业。
The bottom line is that SEO should be seen as an investment. It’s just about getting started.
最重要的是，SEO应该被视为一项投资。 这只是开始。
Some SEO article ideas to consider:
一些要考虑的SEO文章想法：
- The 10 Best [insert niche] in [insert suburb/area] [插入郊区/地区]的10大最佳[插入利基]
- How to Choose the Right [insert niche] 如何选择合适的[插入利基]
- 5 Health Benefits of Coffee 咖啡的5大健康益处
该总体策略的优势： (Benefits of this overall strategy:)
Once you’ve done a few websites, you’ll already have a few different website themes that you can use for new clients that sign up in the future.
完成一些网站后，您将拥有一些不同的网站主题，可用于将来注册的新客户。
All you need to do is upload images, add content, update a menu download, upload the website to the host and you’re done.
您只需要上传图像，添加内容，更新菜单下载，将网站上传到主机即可。
You can easily complete the whole website in 3–4 hours as long as you get the information from the client.
只要您从客户那里获得信息，您就可以在3-4小时内轻松完成整个网站。
It’s important to remember that you are not doing a 10+ page website here.
重要的是要记住，您在此处的网页不超过10页。
It’s one page.
这是一页。
Even a simple 3-pager won’t take much longer – especially after your third client.
即使是简单的3页寻呼机也不需要花费更长的时间-特别是在您的第三个客户之后。
Don’t be disheartened by the small income amount. It’s a numbers game.
不要因为收入少而灰心。 这是一个数字游戏。
Even if you get just one client every month (the small package) + only one client signing up for the monthly package, that equals over $800 per month.
即使您每个月只有一个客户(小型套餐)+只有一个客户注册每月套餐，也等于每月超过800美元。
If you only get two clients per month + one client signing up for the monthly package, that's over $1,300 per month.
如果您每月仅获得两个客户+一个客户注册每月套餐，则每月将超过$ 1,300。
This can be done. It's seriously not something that is unrealistic and it doesn’t require a lot of time to keep it going.
可以做到的。 严格来说，这不是不切实际的事情，不需要很多时间就可以继续进行下去。
The hard work is initially upfront with creating your site, building your portfolio and improving on some marketing things mentioned below.
最初，这项艰苦的工作是创建网站，构建产品组合并改进下文提到的一些营销工作。
步骤4：取得客户 (Step 4: Get The Clients)
What I’ve mentioned may sound all nice and fluffy, but without the clients it means nothing.
我刚才提到的内容听起来很不错，而且很蓬松，但是没有客户，这意味着什么。
Here are the three best ways to get clients for this marketing strategy:
以下是通过这种营销策略吸引客户的三种最佳方法：
1. AdWords
1. AdWords
2. Facebook Group
2. Facebook集团
3. Outreach
3.外联
1：AdWords (1: AdWords)
AdWords is an excellent way of getting new clients.
AdWords是吸引新客户的好方法。
Briefly, AdWords are the ads that you see at the top of all Google searches.
简而言之，AdWords是您在所有Google搜索顶部看到的广告。
Every time someone clicks on the ad, the business (or you) needs to pay for it.
每当有人点击广告时，企业(或您)都需要为此付费。
The point of AdWords is this:
AdWords的重点是：
You sell a website for $495. Would you be willing to spend $50 to get a confirmed client with the potential of them signing up for a monthly marketing package?
您以495美元的价格出售了一个网站。 您是否愿意花费50美元来获得一名有潜力的客户，并有可能签约每月营销套餐？
Sure.
当然。
Would you be willing to spend $200 to get a client to buy a $495 website?
您愿意花200美元让客户购买一个495美元的网站吗？
Probably not.
可能不是。
It’s all about figuring out what you are willing to pay in comparison with what you will earn.
这是关于弄清楚您愿意支付的薪水和所赚取的薪水的关系。
Searches your ad should display for are (depending on your niche):
您的广告应显示的搜索是(取决于您的细分市场)：
“Coffee shop website template“
“咖啡厅网站模板”
“Coffee shop website theme“
“咖啡厅网站主题”
“Web designer for small business“
“小型企业网页设计师”
“Web designer for coffee shop“
“咖啡店网页设计师”
“Website design for coffee shop“
“咖啡厅的网站设计”
In this case, each click might cost $2 on average.
在这种情况下，每次点击平均可能需要花费$ 2。
I understand that there will be many searching for these terms just out of research – maybe web designers trying to get inspiration or buy the themes themselves, but this is something that just needs to be accepted when it comes to a niche like this.
我知道，只是出于研究目的，将会有很多搜索这些术语的人-也许是网页设计师试图获取灵感或自己购买主题，但是当涉及到这样的利基市场时，这是需要接受的。
One way to combat this is to avoid your ads showing with searches including the word “ideas” or “inspiration” in the negative keywords so that it’s more relevant.
解决此问题的一种方法是，避免在您的广告中出现带有否定关键字的“想法”或“灵感”一词的搜索，以使其更具针对性。
Not all searches are from a curiosity standpoint. Many are legitimate business owners just wanting to figure it out themselves, but because the pricing is so low, it’s something they will likely go ahead with compared to doing it themselves.
并不是所有的搜索都是出于好奇心。 许多合法的企业主只是想自己弄清楚这一点，但是由于价格太低，与自己进行定价相比，他们很可能会继续这样做。
If you don't have any AdWords knowledge, take this excellent course on Udemy:
如果您没有任何AdWords知识，请参加有关Udemy的出色课程：
2：Facebook群组 (2: Facebook Group)
So many people overlook this strategy.
许多人忽视了这一策略。
All you need to do is create a Facebook Group relating to your niche and focus on getting the owners of the niche you are targeting to join the group.
您需要做的就是创建一个与您的利基相关的Facebook组，并专注于让您要定位的利基所有者加入该组。
In this case, I would want coffee shop owners in ‘XYZ’ city to join my Facebook group.
在这种情况下，我希望“ XYZ”城市中的咖啡店老板加入我的Facebook组。
Then I would just add value to the group. Post awesome articles on how coffee shops can grow their business, psychology tips, productivity tips, funny memes, etc.
然后，我只会为小组增加价值。 发布有关咖啡店如何发展业务的出色文章，心理学技巧，生产力技巧，有趣的模因等等。
The next step would be to message each member directly or post occasionally to the group about how you can help them grow their business.
下一步是直接向每个成员发送消息，或不定期向小组发布有关如何帮助他们发展业务的信息。
You don’t need 1,000 members here. 50 members are excellent. Remember, it’s super niche and these are the exact clients you’d like to work with.
您在这里不需要1,000名成员。 50名成员非常好。 请记住，这是超级利基市场，这些正是您想要与之合作的确切客户。
It usually takes up to 3 months to get your first client from this marketing channel, but then you’ll notice improvements after this.
通常需要最多3个月的时间才能从此营销渠道吸引到第一位客户，但此后您会发现有所改善。
Just focus on converting 10% into paying clients and then focus on growing the group from there.
只需专注于将10％转化为付费客户，然后专注于从那里发展团队。
More targeted members = More clients in the long-run.
更有针对性的成员=长期而言，会有更多的客户。
It’s an excellent way of gaining new clients and it helps position you as an authority in your niche.
这是获得新客户的绝佳方法，并且可以帮助您将自己定位为利基市场中的权威。
3：手工作业 (3: The Manual Work)
There’s no shortcut on this part. It requires some research and work.
这部分没有捷径。 这需要一些研究和工作。
You need to do the following:
您需要执行以下操作：
1. Look at Yellow Pages
1.看黄页
2. Look at local online business directories
2.查看本地在线业务目录
3. Look at local print media (newspapers, pamphlets, flyers)
3.查看当地印刷媒体(报纸，小册子，传单)
4. Look on Google for coffee shops
4.在Google上寻找咖啡馆
In each of these examples, you need to find out the following:
在每个示例中，您需要了解以下内容：
1. Do they have a website? If not, carry on with the next step.
1.他们有网站吗？ 如果不是，请继续下一步。
2. Do they show up on Google for their coffee shop?
2.他们会出现在Google的咖啡店吗？
If the answer is no to both questions, that’s good news. Now it’s time for you to sell your services.
如果两个问题的答案均否，那就是个好消息。 现在是时候出售您的服务了。
Before I go further, you need to be aware that you can’t be sensitive when it comes to this.
在我进一步介绍之前，您需要意识到，对此您并不敏感。
You must mentally prepare for over 90% of your outreach being completely ignored or you might receive a straight “NOT interested” reply.
您必须为超过90％的外展机会完全被忽略而做好心理准备，否则您可能会收到直接的“不感兴趣”答复。
This doesn’t mean you shouldn’t still go ahead with it, but I don’t want to paint a fairy-tale picture here because it doesn’t work out like that.
这并不意味着您不应该继续进行此操作，但是我不想在此处绘制童话般的图片，因为它不可能那样工作。
Many of you will face a mental barrier because I said the word “sell.”
你们中的许多人都会遇到心理障碍，因为我说了“卖”这个词。
I also faced this barrier, but then I came to this realization:
我也遇到了这个障碍，但是后来我意识到了这一点：
I am providing the coffee shop (or business niche you decide) with an effective marketing tool that will help them appear more professional and it will lead to more customers.
我正在为咖啡店(或您决定的业务细分)提供有效的营销工具，这将有助于他们显得更加专业，并会吸引更多的客户。
I’m HELPING their business grow and they are just paying me to do so.
我正在帮助他们发展业务，而他们只是付钱给我。
It’s an exchange of value for value.
这是价值对价值的交换。
Once you understand that it’s in their best interests to partner with you, everything will fall into perspective and you will feel way more confident to “sell.”
一旦您知道与您合作符合他们的最大利益，一切都会落入眼前，您将更有信心“出售”。
The next step would be to find their email and/or contact number from the media mentioned earlier.
下一步将是从前面提到的媒体中找到他们的电子邮件和/或联系电话。
Send them this email:
向他们发送此电子邮件：
Subject Line: [Business Niche Company Name] Website
主题行：[Business Niche公司名称]网站
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.
[姓名或公司名称]，您好： 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).
[姓名或公司名称]，您好： 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[插入利基]企业合作的经验，可帮助他们创建有效的网站，价格仅为495美元(无任何隐藏费用)。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[插入利基]企业合作的经验，可帮助他们创建有效的网站，价格仅为495美元(无任何隐藏费用)。 您是否有兴趣进一步讨论？
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.
[姓名或公司名称]，您好： 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com]
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]
[姓名或公司名称]，您好： 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com]
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward hearing from you.
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com] 谢谢，我希望收到您的 来信 。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward hearing from you.
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com] 谢谢，我希望收到您的 来信 。
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward hearing from you.Regards,
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[插入利基]企业合作的经验，可帮助他们创建有效的网站，价格仅为495美元(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com] 谢谢，我希望收到您的 来信 。 问候，
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward hearing from you.Regards,
[姓名或公司名称]，您好： 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[插入利基]企业合作的经验，可帮助他们创建有效的网站，价格仅为495美元(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com] 谢谢，我希望收到您的 来信 。 问候，
Hi [name or company name],My name is [insert name] and I am a web designer based in [insert city].I came across your [insert niche] business in the [insert media] and noticed you don’t have a website yet.I have experience in working with [insert niche] businesses to help them create effective websites for only $495 (with no hidden fees).Would you be interested in discussing this further?We can set up a call or I'd be happy to discuss this via email.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward hearing from you.Regards,[your name]
[姓名或公司名称]，您好， 我的名字是[插入名称]，我是一个基于[插入城市]的网页设计师。 我在[插入媒体]中遇到了您的[插入利基]业务，并发现您还没有网站。 我有与[insert niche]企业合作的经验，可以帮助他们创建仅$ 495的有效网站(无任何隐藏费用)。 您是否有兴趣进一步讨论？ 我们可以打个电话，也可以通过电子邮件讨论。 有关我的专业知识的更多信息，请访问我的网站：[www.mynichewebsite.com] 谢谢，我希望收到您的 来信 。 此致 [您的名字]
If you don’t receive a reply after 3 days, send them this email:
如果三天后仍未收到回复，请向他们发送以下电子邮件：
Subject Line: RE: [Business Niche Company Name] Website
主题行：RE：[Business Niche Company Name]网站
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],I'd just like to confirm if you received my email I sent a few days ago?
您好[姓名或公司名称]， 我想确认一下您是否收到了几天前发送的电子邮件？
Hi [name or company name],I'd just like to confirm if you received my email I sent a few days ago?
您好[姓名或公司名称]， 我想确认一下您是否收到了几天前发送的电子邮件？
Hi [name or company name],I'd just like to confirm if you received my email I sent a few days ago?Regards,
您好[姓名或公司名称]， 我想确认一下您是否收到了几天前发送的电子邮件？ 问候，
Hi [name or company name],I'd just like to confirm if you received my email I sent a few days ago?Regards,
您好[姓名或公司名称]， 我想确认一下您是否收到了几天前发送的电子邮件？ 问候，
Hi [name or company name],I'd just like to confirm if you received my email I sent a few days ago?Regards,[your name]
Hi [name or company name], I'd just like to confirm if you received my email I sent a few days ago? Regards, [your name]
If you don’t get a reply 2 days after your follow up, phone them.
If you don't get a reply 2 days after your follow up, phone them.
Sometimes prospective clients genuinely consider your proposal but they are too busy and forget to reply.
Sometimes prospective clients genuinely consider your proposal but they are too busy and forget to reply.
The follow up often receives more responses than the first email as it often seems spammy.
The follow up often receives more responses than the first email as it often seems spammy.
Businesses receive emails from companies wanting to design their website and do SEO services almost daily, so to them, you are much like the rest.
Businesses receive emails from companies wanting to design their website and do SEO services almost daily, so to them, you are much like the rest.
The approach I mentioned above is if the business doesn’t have a website, but what if they already have a website?
The approach I mentioned above is if the business doesn't have a website, but what if they already have a website?
After you’ve got a few projects to your name, you should approach coffee shops that have existing websites but that are poorly designed.
After you've got a few projects to your name, you should approach coffee shops that have existing websites but that are poorly designed.
Just some [insert niche] Google searches will pick up all you need to start.
Just some [insert niche] Google searches will pick up all you need to start.
Once you feel more confident about easily pointing out the errors and giving some valid recommendations, email them this message:
Once you feel more confident about easily pointing out the errors and giving some valid recommendations, email them this message:
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],
您好[姓名或公司名称]，
Hi [name or company name],My name is [insert name], I recently came across your website after searching for [the search term you used].
Hi [name or company name], My name is [insert name], I recently came across your website after searching for [the search term you used].
Hi [name or company name],My name is [insert name], I recently came across your website after searching for [the search term you used].
Hi [name or company name], My name is [insert name], I recently came across your website after searching for [the search term you used].
Hi [name or company name],My name is [insert name], I recently came across your website after searching for [the search term you used].I noticed that your website doesn’t display the important aspects that a [insert niche] website should display, such as:
Hi [name or company name], My name is [insert name], I recently came across your website after searching for [the search term you used]. I noticed that your website doesn't display the important aspects that a [insert niche] website should display, such as:
Hi [name or company name],My name is [insert name], I recently came across your website after searching for [the search term you used].I noticed that your website doesn’t display the important aspects that a [insert niche] website should display, such as:
Hi [name or company name], My name is [insert name], I recently came across your website after searching for [the search term you used]. I noticed that your website doesn't display the important aspects that a [insert niche] website should display, such as:
· Clear contact details
· Clear contact details
· Clear contact details
· Clear contact details
· Clear company history
· Clear company history
· Clear company history
· Clear company history
· Professional images and content
· Professional images and content
· Professional images and content
· Professional images and content
· Social media profiles
· Social media profiles
· Social media profiles
· Social media profiles
· Clear location and trading hours’ information
· Clear location and trading hours' information
· Clear location and trading hours’ information
· Clear location and trading hours' information
· Menu and specials
· Menu and specials
· Menu and specials
· Menu and specials
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com]
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com]
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward to hearing from you.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com] Thank you and I look forward to hearing from you.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward to hearing from you.
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com] Thank you and I look forward to hearing from you.
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward to hearing from you.Regards,
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com] Thank you and I look forward to hearing from you. 问候，
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward to hearing from you.Regards,
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com] Thank you and I look forward to hearing from you. 问候，
· Menu and specialsMaking these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers.I'd love to set up a call to discuss how I can help you get more customers through effective web design changes.If you have any questions, feel free to contact me.For more information about my expertise, here is my website: [www.mynichewebsite.com]Thank you and I look forward to hearing from you.Regards,[your name]
· Menu and specials Making these changes will help your [insert niche] appear to be more professional and you will gain more trust with potential customers. I'd love to set up a call to discuss how I can help you get more customers through effective web design changes. 如果您有任何疑问，请随时与我联系。 For more information about my expertise, here is my website: [www.mynichewebsite.com] Thank you and I look forward to hearing from you. Regards, [your name]
Step 5: Analyse, Learn and Adapt (Step 5: Analyse, Learn and Adapt)
After 3 months of actively applying these strategies, it’s important to see where you can make improvements.
After 3 months of actively applying these strategies, it's important to see where you can make improvements.
By this point, you’ll get an idea of how clients respond and then you can adapt your emails and marketing accordingly.
By this point, you'll get an idea of how clients respond and then you can adapt your emails and marketing accordingly.
The truth is that it requires a lot of hard work, but it’s important to be smart about it.
The truth is that it requires a lot of hard work, but it's important to be smart about it.
These strategies work and if you are willing to stick it out and improve along the way, it’s only a matter of time before you reach your goals.
These strategies work and if you are willing to stick it out and improve along the way, it's only a matter of time before you reach your goals.
I hope this has helped you on your journey in creating a side income.
I hope this has helped you on your journey in creating a side income.
If you'd like to learn more advanced strategies, check out my popular freelancing bundle.
If you'd like to learn more advanced strategies, check out my popular freelancing bundle .
Until next time,
直到下一次，
Kyle
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