国际公益组织bean
by Quincy Larson
昆西·拉尔森(Quincy Larson)
我们的公益组织需要一种更便宜的方式发送电子邮件。 所以我们设计了一个。 (Our nonprofit needed a cheaper way to send email blasts. So we engineered one.)
Every week, I send an email blast to a million people who’ve signed up for freeCodeCamp.org.
每周,我都会向100万注册freeCodeCamp.org的人发送电子邮件爆炸。
These are high-deliverability emails — sent through Amazon Web Services — and they only cost our nonprofit $0.0001 each.
这些是通过Amazon Web Services发送的高可传递性电子邮件,每个非营利组织仅花费$ 0.0001。
This means I’m able to send out all 1,000,000 emails — while avoiding most spam filters — for a grand total of only $100.
这意味着我能够发送所有1,000,000封电子邮件-避免了大多数垃圾邮件过滤器-总计仅需$ 100。
And for the past year, I’ve been using a new tool to send these emails. It gives me a convenient browser interface with lots of advanced email campaign features:
在过去的一年中,我一直在使用一种新工具来发送这些电子邮件。 它为我提供了一个方便的浏览器界面,其中包含许多高级电子邮件活动功能:
- HTML templates HTML模板
- Analytics dashboards 分析仪表盘
- Email open tracking (tracking pixels) 电子邮件打开跟踪(跟踪像素)
- Click tracking (tracking links) 点击跟踪(跟踪链接)
- Embeddable sign up widgets 可嵌入的注册小部件
- Unsubscribe functionality 退订功能
- List importing and exporting 清单导入和导出
- Role-based data access permissions 基于角色的数据访问权限
We built this tool internally.
我们在内部构建了此工具。
It’s completely free.
它是完全免费的。
It’s completely open source.
它是完全开源的。
It’s called Mail for Good.
称为Mail for Good 。
And today, we’re releasing it to the public. It’s going into open beta. And nonprofits around the world can start using it immediately.
今天,我们将其发布给公众。 它即将进入公开测试版。 世界各地的非营利组织都可以立即开始使用它。
Mail for Good是面向非营利组织的超低成本,高传递性电子邮件营销工具。 (Mail for Good is an ultra-low-cost, high-deliverability email marketing tool for nonprofits.)
OK — if you’re jumping out of your chair, already sold on using this, here’s the GitHub repository. Go out there and make the world a better place.
好的-如果您已经离开椅子了,已经使用此工具出售了, 这里是GitHub存储库 。 走出去,使世界变得更美好。
But if you’re still wondering whether something like Mail for Good is a good fit for your organization, let me give you some more details.
但是,如果您仍然想知道像Mail for Good这样的邮件是否适合您的组织,那么让我为您提供更多详细信息。
Mail for Good是发送高传递性电子邮件的最便宜的方法。 (Mail for Good is the cheapest way to send high-deliverability email.)
It’s free and open source. You just need a server to run it on. We run it on a $10 per month cloud server. You could do that, too. Or you could just run it on one of your existing servers for free.
它是免费和开源的。 您只需要一个服务器即可在其上运行。 我们在每月10美元的云服务器上运行它。 您也可以这样做。 或者,您可以免费在现有的一台服务器上运行它。
Then you pay Amazon $1 per 10,000 emails sent through their Simple Email Service.
然后,您需要为Amazon通过其简单电子邮件服务发送的每10,000封电子邮件支付$ 1。
If you have a million emails on your mailing list, and you send out one email blast each month, this means you’d spend $100 per month.
如果您的邮件列表中有100万封电子邮件,并且每个月发送一封电子邮件,则表示您每月要花费100美元。
Let’s say you send one email blast each week. Then you’d spend $400 per month.
假设您每周发送一封电子邮件。 然后,您每月就要花费400美元。
Let’s say you send three email blasts per week. Then you’d spend $1,200 per month.
假设您每周发送三封电子邮件。 然后,您每月就要花费1200美元。
For reference, here’s how much it costs to host a mailing list of one million subscribers on MailChimp — regardless of whether you even send them any emails: $4,399 per month.
作为参考,这是在MailChimp上托管一百万个订阅者的邮件列表的成本,无论您是否向他们发送任何电子邮件,都每月要花费4399美元 。
And the other email campaign tools tools aren’t much cheaper. Most of them won’t even tell you their rates unless you call them.
而且其他电子邮件营销工具工具并不便宜。 除非您打电话给他们,否则大多数人甚至不会告诉您他们的价格。
借助Mail for Good, 您的电子邮件列表数据将保留在服务器上。 (With Mail for Good, your email list data stays on your server.)
You don’t have to worry about a third-party mail service getting hacked and your subscribers’ email addresses getting breached. You control all of your organization’s data.
您不必担心第三方邮件服务被黑客入侵以及订户的电子邮件地址遭到破坏。 您可以控制组织的所有数据。
If you want for one of your team members — or even a volunteer — to be able to design email templates or look at analytics, you can give them permission to do so — without giving them access to your data.
如果您希望团队中的一个成员(甚至是志愿者)能够设计电子邮件模板或查看分析,则可以授予他们这样做的权限,而无需授予他们访问数据的权限。
You can also easily import and export your data. And you can maintain as many mailing lists as you want.
您还可以轻松导入和导出数据。 您可以根据需要维护任意数量的邮件列表。
Mail for Good始终具有新功能。 (Mail for Good gets new features all the time.)
Since Mail for Good is open source (with the permissive BSD-3 license), any organization who uses it can easily contribute back their improvements.
由于Mail for Good是开源的(具有许可的BSD-3许可证),因此使用Mail for Good的任何组织都可以轻松地贡献自己的改进。
And the freeCodeCamp community is actively contributing and maintaining Mail for Good. So it should continue to steadily improve over time.
freeCodeCamp社区正在积极贡献和维护Mail for Good。 因此,随着时间的推移,它应该继续稳步改善。
Future releases will include features like A/B testing, and integrations with other popular tools used by nonprofits.
未来的版本将包括A / B测试等功能,以及与非营利组织使用的其他流行工具的集成。
Everything is being coordinated right out in the open using GitHub. Anyone can request a specific feature they need for their organization, or report a bug they’ve discovered, by opening a GitHub issue.
一切都在使用GitHub进行公开协调。 任何人都可以通过打开GitHub issue来请求组织所需的特定功能,或报告发现的错误。
经常问的问题 (Frequently Asked Questions)
我是否必须与非营利组织合作才能使用Mail for Good? (Do I have to be with a nonprofit organization to use Mail for Good?)
Anyone can use Mail for Good. We are a nonprofit, and we built this tool with nonprofits in mind. But entrepreneurs, businesses, and even governments could use Mail for Good and save a considerable amount of money in the process.
任何人都可以使用Mail for Good。 我们是非营利组织,因此在构建该工具时会考虑到非营利组织。 但是企业家,企业甚至政府都可以使用Mail for Good,并在此过程中节省大量资金。
如何设置Mail for Good? (How can I setup Mail for Good?)
Unless you have your own servers already, we recommend setting up a cloud server on Amazon Web Services. Amazon is cheap, secure, and many organizations use them — including Netflix. Here are detailed instructions for how to set up Mail for Good on Amazon.
除非您已经拥有自己的服务器,否则我们建议在Amazon Web Services上设置云服务器。 亚马逊价格便宜,安全,许多组织都在使用它们,包括Netflix。 这是有关如何在Amazon上设置Mail for Good的详细说明 。
谁建立了Mail for Good? (Who built Mail for Good?)
Mail for Good has already taken thousands of developer-hours of work so far. Maintaining it and extending its features will take thousands more.
到目前为止,Mail for Good已经花费了开发人员数千个小时的工作。 维护它并扩展其功能将花费数千。
So far all of this has been done by volunteer contributors, over the period of about a year.
到目前为止,所有这些工作都是由自愿捐助者在大约一年的时间内完成的。
Here are some of the people who’ve been instrumental in its development so far:
到目前为止,有些人在其发展中发挥了重要作用:
我该如何帮助这个项目? (How can I help this project?)
The most immediate way you can help is to use it for your organization’s email blasts. We don’t collect any of your usage data, so the only way we will know what you think of it is if you tell us. You can also report any bugs you encounter.
您可以提供帮助的最直接方法是将其用于组织的电子邮件爆炸。 我们不会收集您的任何使用情况数据,因此,只有您告诉我们,我们才能知道您的想法。 您还可以报告遇到的任何错误。
If you want to contribute code to the project, join the Mail for Good Gitter chatroom and introduce yourself.
如果您想为项目贡献代码,请加入Mail for Good Gitter聊天室并进行自我介绍。
Mail for Good is just one of many tools the freeCodeCamp community is building to help nonprofits accomplish more with less. If you want to support our nonprofit’s efforts, you can set up a monthly donation you can afford.
Mail for Good只是freeCodeCamp社区正在构建的众多工具之一,可帮助非营利组织用更少的钱完成更多的工作。 如果您想支持我们的非营利组织的工作,则可以设置您可以负担的每月捐款 。
Thanks for reading. Happy emailing!
谢谢阅读。 祝您发送电子邮件愉快!
国际公益组织bean