简单实用电器成套预算下载_没有预算？ 别找借口。 这是便宜的UX实用指南。...

简单实用电器成套预算下载

by Vinny

文尼

没有预算？ 别找借口。 这是便宜的UX实用指南。 (No budget? No excuse. Here’s a practical guide to UX on the cheap.)

Here’s a problem I’ve encountered over and over again during my 5 years as a UX designer at Melbourne agencies: no budget.

在墨尔本代理商担任UX设计师的5年中，这是我反复遇到的一个问题： 没有预算 。

“We would love to do user testing, but we can’t afford it.”

“我们很乐意进行用户测试，但我们负担不起。”

It can be hard to sell user experience design. Especially when you’re working with a small or medium-sized business with a modest website budget. Every dollar is a fight, and spending 25% of the budget on “just talking to people” can be a hard sell.

很难销售用户体验设计。 特别是当您与预算不高的中小型企业合作时。 每1美元都是一场斗争，将25％的预算用于“与人们交谈”可能是一件很难的事。

People outside our field often seem to think talking to users is a waste of money. Well, let’s entertain that premise. Given that one of a UX designer’s core skills is empathy, let’s make an effort to see things from these outsiders’ perspective.

我们领域以外的人似乎常常认为与用户交谈是浪费金钱。 好吧，让我们招待这个前提。 鉴于UX设计师的一项核心技能是同理心，让我们努力从这些局外人的角度来看事情。

The way to view this challenge is not to ignore user testing (or whatever else it might be that you don’t have the budget for). It’s to explore ways to get around these constraints.

查看此挑战的方法是不忽略用户测试(或其他没有预算的情况)。 这是探索解决这些约束的方法。

If you show value to your clients through work that had zero budget, well, you’ve just earned yourself a budget.

如果您通过零预算的工作向客户展示价值，那么，您刚刚为自己赢得了预算。

“Design is easy. Getting people to give a shit about design is what’s hard.” — Tim Evans, head of UX at My Local Broker

“设计很容易。 让人们对设计感到厌恶是很难的。” — My Local Broker的UX主管Tim Evans

So, in this series, I’m going to share some tips and tricks I’ve learned along the way to help you get great results with little to no budget. I’ll use a popular design framework to base it on. I’ll take you through the steps required to get some great insights, while not spending very much of your website’s budget.

因此，在本系列中，我将分享一些我在学习过程中所学到的技巧和窍门，以帮助您在几乎没有预算的情况下获得出色的结果。 我将使用流行的设计框架作为基础。 我将指导您完成一些必要的步骤，以获取一些深刻的见解，同时又不花费您网站的大量预算。

设计过程 (The Design Process)

In order to set the scene for this, there has to be a process. A method behind the madness. Personally, I prefer to shoot for the stars then strip back. Map out your ideal process, then look at what you’re really trying to achieve with each step. Get beyond the ‘what’ you are doing to the ‘why’ you are doing it — you’ll find that there’s plenty of ways to achieve the one goal.

为了为此设置场景，必须有一个过程。 疯狂背后的一种方法。 就个人而言，我更喜欢为星星拍摄然后脱身。 制定出理想的过程，然后查看您在每个步骤中实际要实现的目标。 超越您正在做什么的“原因”，而超越您为什么要做的“原因”，您会发现有很多方法可以实现一个目标。

There are plenty of great processes out there, but context is incredibly important. Choose a process that’s close to what you require. Then feel free to improvise upon it until it suits your project’s needs.

那里有很多伟大的过程，但是上下文非常重要。 选择接近您要求的过程。 然后随时随意修改它，直到它适合您的项目需求为止。

For the purposes of this article, I’m going to loosely base my process on IDEO’s circular design methodology, which you can read much more about here.

出于本文的目的，我将以IDEO的循环设计方法为基础松散地建立流程，您可以在此处阅读更多内容。

It’s worth noting that while I’m referring to this design process, a key methodology I’m employing throughout is that of Lean UX. Jeff Gothelf and Josh Seiden’s excellent book is well worth a read to get an idea of what I really mean by this, but my interpretation of Lean UX in this context is really “do as little as you can to validate your ideas.”

值得注意的是，当我指的是此设计过程时，我始终采用的一种关键方法是Lean UX。 Jeff Gothelf和Josh Seiden的出色著作非常值得一读，以了解我的真正意思，但是在这种情况下，我对Lean UX的解释实际上是“ 尽力而为 地验证您的想法。”

Why? It’ll save you time and money in the long run.

为什么？ 从长远来看，它将节省您的时间和金钱。

In this first article, I’ll be looking at step one: understand.

在第一篇文章中，我将研究第一步： 明白 。

如何理解 (How to Understand)

OK, you’ve got a new client. You’ve got a new website to create. Life is good. The first thing you need to do is start understanding why the client came to you. Usually this begins with a kick off meeting. My advice here is to make this as much of a one way meeting as possible. It should almost feel like you’re conducting an interview with your new client.

好的，您有一个新客户。 您已经创建了一个新网站。 生活很好。 您需要做的第一件事就是开始了解客户为什么来找您。 通常，这从开工会议开始。 我在这里的建议是尽可能使这种会议成为一种方式。 几乎应该感觉像您正在对新客户进行采访。

A word of warning: if it’s a small business and you’re dealing with a Director, there can be a tendency to go off track a bit. The person you’re talking to is usually used to selling their business, and you might start to get more of a sales pitch than a true insight. As with any other user interview, you’ll need to use all your skills to try and keep the interview on point and drill in to get some deeper insights to the business, which will make your long term job a whole lot easier.

一个警告：如果是小型企业，而您正在与董事打交道，则可能会有些偏离轨道的趋势。 与您交谈的人通常习惯于出售他们的业务，您可能会开始获得比真正见识更多的销售机会。 与其他任何用户面试一样，您需要使用所有技能来尝试使面试保持正确点并进行深入钻研，以获取对业务的更深刻见解，这将使您的长期工作变得更加轻松。

I’d also strongly recommend recording this meeting to come back to later. Keeping minutes always helps, but a recording is much better to come back to.

我也强烈建议录制此会议以供以后参考。 保持通话时间总是有帮助的，但是最好再进行录音。

As part of this meeting, or possibly even before, it’s also a great time to get as many details as you can from the client. Collect Google Analytics details (gold dust!), get logins for their existing CMS, try to get the FTP access, anything really related to their existing website.

作为这次会议的一部分，或者甚至是之前的会议，现在也是从客户那里获取尽可能多的详细信息的好时机。 收集Google Analytics(分析)详细信息(金尘！)，获取其现有CMS的登录信息，尝试获取FTP访问权限，以及与他们现有网站真正相关的任何内容。

OK, this stuff isn’t actually that easy. There can be old agencies involved, bad relationships, among other things. Be prepared to wait for this stuff, but make sure you follow it up. Multiple times. This process is not fun, but it’s critical as it’s the difference between starting with zero and starting with something tangible.

好的，这东西实际上并不那么容易。 可能涉及到旧的代理机构，不良的人际关系等等。 准备等待这些东西，但请确保您跟进。 多次。 这个过程很有趣，但是很关键，因为它是从零开始和从有形开始之间的区别。

分析模式 (Analytics Mode)

OK, now your armed with some analytics data. This is a start. You can look in there, start to do your analysis — where are people going on the site, where are we losing them, how are they getting there. The picture is starting to be built in your head. While you’ll want to spend a good deal of time analyzing this data, it’s also a good idea, very early on, to improve the analytics on the site. Try to buy yourself another month’s worth of data, once you’ve got some access yourself.

好的，现在您有了一些分析数据。 这是一个开始。 您可以查看那里，开始进行分析-人们在哪里上站点，我们在哪里失去他们，他们如何到达那里。 图片开始在您的脑海中生成。 尽管您需要花费大量时间来分析这些数据，但从很早开始，改善站点上的分析也是一个好主意。 一旦您有自己的访问权限，请尝试再购买一个月的数据。

Why is this? Well, you can get deeper. While a lot of websites will have analytics installed, they won’t all have things like event tracking or goals setup. Personally, I like to track everything as an event. Every button click on the page, should be an event. This is fairly easy to implement, especially if you are using Google Tag Manager. Which leads me to my next point…

为什么是这样？ 好吧，您可以更深入。 尽管许多网站都将安装分析工具，但它们都不会具备事件跟踪或目标设置之类的功能。 就个人而言，我喜欢将所有事件作为事件进行跟踪。 单击页面上的每个按钮都应该是一个事件。 这相当容易实现，尤其是在使用Google跟踪代码管理器的情况下。 这引出我的下一个观点...

了解如何使用Google跟踪代码管理器。 (Learn how to use Google Tag Manager.)

This makes your life easier. You can add multiple snippets of code in one place, and reduce your reliance on developers. Even for those of us comfortable with FTP, the less time we spend in FTP, the more time we can spend analyzing and producing insights — what we are paid to do.

这使您的生活更轻松。 您可以在一处添加多个代码段，并减少对开发人员的依赖。 即使对于那些对FTP感到满意的人，我们在FTP上花费的时间越少，我们在分析和产生见解上所花费的时间就越多，这就是我们要做的事情。

With Google Tag Manager, you can very easily add more tracking codes to your website, for other useful tools. A favorite tool of mine to add at this stage is Hotjar. Hotjar does have a paid tier for extra insights (which is awesome if you can afford it), but it’s free version you can install on your website, through Google Tag Manager, and it’ll do a lot for no cost.

借助Google跟踪代码管理器，您可以轻松地向网站添加更多跟踪代码，以获取其他有用的工具。 我最喜欢在此阶段添加的工具是Hotjar。 Hotjar确实有付费层供您提供更多见解(如果您负担得起的话，这是很棒的)，但是它是免费版本，您可以通过Google跟踪代码管理器安装在您的网站上，并且可以免费完成很多工作。

If you need to find out how to do something in tag manager, here are some excellent resources:

如果您需要了解如何在标记管理器中执行某些操作，那么以下是一些很好的资源：

Simo Ahava’s blog (for more advanced ideas)Google Tag Manager Academy (getting started)

Simo Ahava的博客 (有关更高级的想法) Google跟踪代码管理器学院 (入门)

There are tons of great resources out there on the web, so if you are keen on it make sure and have a Google!

网路上有大量宝贵的资源，因此，如果您热衷于此，请确保拥有Google！

Why use Hotjar?

为什么要使用Hotjar？

• You can get screen recordings of people using the website
  您可以使用该网站获取用户的屏幕录像
• You can produce heat maps of popular pages (just like Crazy Egg, but free)
  您可以生成热门页面的热图(就像“疯狂的鸡蛋”一样，但免费)
• You can install free, short surveys on the website
  您可以在网站上安装免费的简短调查

Hotjar does more than that (funnels, for example) but those three features I find useful in every web project. It’s still analytics, and has to be taken as that (numbers alone don’t tell us everything), but it lets us get a bit deeper than the pure numbers we see in Google Analytics. We are on the path to understanding behaviours with Hotjar.

Hotjar的功能远不止这些(例如，漏斗)，但是我发现这三个功能在每个Web项目中都很有用。 它仍然是分析，必须被认为是(数字本身并不能告诉我们所有信息)，但是它使我们比Google Analytics(分析)中看到的纯数字更深入。 我们正在努力了解Hotjar的行为。

A particularly useful tool is the poll. If you have a a couple of nagging questions, a poll can really help out. It’s not going to uncover any really deep and meaningful insights, but may help point you in the right direction.

一个特别有用的工具是民意测验。 如果您有几个烦人的问题，民意调查确实可以提供帮助。 它不会发现任何真正深入和有意义的见解，但可以帮助您指出正确的方向。

Here’s a good example question: “what’s more important to you — better content or more ways of accessing content?”

这是一个很好的示例问题：“对您来说，更重要的是-更好的内容还是更多的访问内容的方式？”

You can’t take the answer as gospel, but if you see 100 responses for one answer and zero for the other — you’ve got a great insight and a place to start for testing.

您不能将答案当作福音，但是，如果您看到一个答案有100个答案，而另一个答案为零，那么您将获得深刻的洞察力，可以开始进行测试。

与真实的人交谈 (Talking to Real People)

OK. Google Analytics is a tick. You’ve got some heat maps coming through, you’ve watched people navigate through the website and you’ve started to get some responses on a poll. The next thing you need to do before you can get the tools out — is talk to real people.

好。 Google Analytics(分析)是一个勾号。 您已经获得了一些热点地图，已经看到人们在网站上导航，并且已经开始在民意测验中得到一些回应。 在获得这些工具之前，您需要做的下一件事是与真实的人交谈。

Now this can be the hard bit. If I look at the past projects I’ve done, which step of my ideal workflow is missing the most? This step. That’s because it can be hard. But it doesn’t have to be. In an ideal world, we recruit users using some kind of outsourcing service, where they do all the work for us, the users show up at our door and we talk to them. But that costs a lot of money.

现在这可能很难。 如果我查看过去完成的项目，理想工作流程中哪一步最缺少？ 这一步。 那是因为可能很难。 但这不是必须的。 在理想的环境中，我们使用某种外包服务来招募用户，他们在其中为我们完成所有工作，用户出现在我们家门口，我们与他们交谈。 但这要花很多钱。

What we can do however is use what we have available to us. There’s a few ways of doing this.

但是，我们可以做的就是利用我们现有的资源。 有几种方法可以做到这一点。

在线用户测试 (Online user testing)

I’ve got in the habit of using Peek (usertesting.com’s free sibling) for every project I work on. You get 3 free tests a month.

对于我从事的每个项目，我都有使用Peek ( usertesting.com的免费同级兄弟)的习惯。 您每月可获得3次免费测试。

Sometimes these tests are, well, useless. It’s the wrong demographic, they don’t get the service they are looking at, and frankly it’s a waste of time. But it’s free and only takes 5 minutes of your time.

有时候，这些测试是无用的。 这是错误的人口统计信息，他们没有获得他们所关注的服务，坦率地说，这是浪费时间。 但这是免费的，只需要5分钟的时间。

Most of the time I run these tests, I pull out at least one useful insight. Maybe it’s that the CTA isn’t clear — which may explain the low click through rate in analytics. Or maybe it’s a user on a Windows OS I’ve never seen the website on before, and I notice a font hasn’t loaded correctly. There’s a good chance you’ll get at least one useful insight every time you run one of these tests. They are free, I say it’s a no brainer.

在大多数情况下，我运行这些测试时，会至少获得一种有用的见解。 可能是CTA不清楚-可能解释了分析中点击率低的原因。 或者也许是我以前从未见过该网站的Windows操作系统上的用户，并且我注意到字体未正确加载。 每当您运行这些测试之一时，很有可能会获得至少一种有用的见解。 他们是免费的，我说这没什么问题。

The next option up from this is to of course use usertesting.com. They offer online remote user testing at $50 per test. You can specify some demographics, which should help reduce the amount of “useless” tests and the tests run quite a bit longer than the free tests. I’ve always had success with these online tests, but there’s definitely something about being in the room with somebody as they are testing.

当然，下一个选择当然是使用usertesting.com 。 他们提供在线远程用户测试，每次测试收费50美元。 您可以指定一些人口统计信息，这将有助于减少“无用”测试的数量，并且测试的运行时间比免费测试长得多。 我在这些在线测试中一直很成功，但是在测试过程中与某人一起待在房间里肯定是有一些事情的。

This is a good cheap alternative to “real” user testing, and is particularly useful as your time is only required in the setting up of the tests, and you can then watch them at any later time that suits (like when you don’t have to be present for the testing).

这是“真实”用户测试的廉价替代品，并且特别有用，因为仅在设置测试时才需要您的时间，然后您可以在以后的任何合适时间观看它们(例如，当您不需要必须在场以进行测试)。

游击用户测试 (Guerilla user testing)

So what’s better than getting real people online at $50 a pop? How about real people, in real life at $4 a pop? Yes, it’s possible.

那么，有什么比让真人在线上赚50美元更好的呢？ 在现实生活中，每人只要$ 4美元，真实的人呢？ 是的，有可能。

Guerrilla user testing is not the easiest thing to do. Not everybody has the confidence to approach random people in a coffee shop (or bakery!) and ask them to sit down for 5 minutes. But you can get around this, and there’s definitely no better way of testing the site than with real people in person.

游击用户测试不是最容易的事情。 不是每个人都有信心在咖啡店(或面包店！)中与随机的人接触，并要求他们坐5分钟。 但是您可以解决这个问题，并且绝对没有比面对面的人更好的测试站点的方法。

If you don’t fancy approaching people yourself, team up with someone who is more comfortable. What we’ve found in our experimenting with this testing is that people are generally very happy to sit down when you’re paying for their coffee. In fact, so happy that they are often very nice to you and very positive about what you are showing them — which is another problem you have to combat.

如果您不希望自己与人打交道，请与一个更自在的人合作。 我们在进行这项测试的实验中发现，人们通常很乐意在您购买咖啡时坐下来。 实际上，很高兴他们对您经常很友好，并且对您向他们展示的内容也很积极-这是您还必须解决的另一个问题。

This kind of testing is an art, but if you want to be a good experience designer, it’s an art worth practicing and getting better at. It won’t be perfect the first time you try it (speaking from experience), but it will get better every time you do it. And even when it’s not perfect, you’ll dig out insights.

这种测试是一门艺术，但是如果您想成为一名经验丰富的设计师，那是一门值得实践和不断提高的艺术。 第一次尝试(从经验上讲)并不是完美的，但是每次尝试都会变得更好。 即使它不是完美的，您也会挖掘出一些见解。

There’s plenty of literature to read on this topic, although I think there’s probably a lack of a great super practical guide out there. You can nevertheless do what we have done: learn by doing.

关于该主题，有很多文献可供阅读，尽管我认为那里可能缺少出色的超级实用指南。 但是，您可以做我们所做的事情：边做边学。

Start by reading Steve Krug’s ‘Rocket Surgery Made Easy’ and then reading the articles below:

首先阅读史蒂夫·克鲁格(Steve Krug)的《轻松进行火箭手术》 ，然后阅读以下文章：

• The Art of Guerilla Usability Testing on UX Booth

  UX展台上的游击者可用性测试的艺术

• 7 Step Guide to Guerrilla Testing on Userbrain

  在Userbrain上进行游击​​测试的7个步骤指南

I’ve been working with some of my colleagues to find a great way to collect these insights and share to our wider team, so if you are interested in learning more about this, hit me up via e-mail! :)

我一直在与我的一些同事合作，以寻找一种收集这些见解并与我们更广泛的团队分享的好方法，因此，如果您有兴趣了解更多有关此的信息，请通过电子邮件与我联系！ :)

了解-完成 (Understanding — Done)

Once you’ve done some testing — online or “in real life” (be thankful I didn’t use the acronym) — you’re ready to start analyzing all of the data that you’ve got and defining what the problem you’re trying to solve is.

一旦完成了在线或“现实生活中”的测试(感谢我没有使用首字母缩写词)，您就可以开始分析所有数据并确定问题所在了。重新尝试解决的是。

At this stage you should have plenty of hard data from analytics, some behavioral data from Hotjar, and you’ll have a bit of a feel for what people are thinking or feeling as they use the website or application through your user testing.

在此阶段，您应该从分析中获得大量硬数据，从Hotjar中获得一些行为数据，并且您将对人们通过用户测试使用网站或应用程序时的想法或感受有所了解。

That means you’re ready to move onto the next stage, of sifting through, organizing all the data you have and defining the problem. That’s coming up in part 2 of this series! :)

这意味着您已准备好进入下一个阶段，筛选，整理所有数据并定义问题。 这是本系列文章的第2部分！ :)

翻译自: https://www.freecodecamp.org/news/no-budget-no-excuse-heres-a-practical-guide-to-ux-on-the-cheap-9605c77ef55b/

简单实用电器成套预算下载