http://www.ashout.com/fix-java-started-returned-exit-code13-eclipse/
my own example : VM version issue.
original eclipse.ini:
-startup
plugins/org.eclipse.equinox.launcher_1.3.0.v20120522-1813.jar
--launcher.library
plugins/org.eclipse.equinox.launcher.win32.win32.x86_64_1.1.200.v20120913-144807
-product
org.eclipse.epp.package.java.product
--launcher.defaultAction
openFile
--launcher.XXMaxPermSize
256M
-showsplash
org.eclipse.platform
--launcher.XXMaxPermSize
256m
--launcher.defaultAction
openFile
-vmargs
-Dosgi.requiredJavaVersion=1.5
-Dhelp.lucene.tokenizer=standard
-Xms40m
-Xmx512m
after fix the vm and version :
-startup
plugins/org.eclipse.equinox.launcher_1.3.0.v20120522-1813.jar
--launcher.library
plugins/org.eclipse.equinox.launcher.win32.win32.x86_64_1.1.200.v20120913-144807
-product
adtproduct
--launcher.XXMaxPermSize
256M
-showsplash
org.eclipse.platform
--launcher.XXMaxPermSize
256m
--launcher.defaultAction
openFile
--launcher.appendVmargs
-vm
C:\Program Files\Java\jdk1.7.0_55\bin\javaw.exe
-vmargs
-Dosgi.requiredJavaVersion=1.7
-Xms40m
-Xmx768m