https://developer.apple.com/library/ios/documentation/IDEs/Conceptual/AppStoreDistributionTutorial/Introduction/Introduction.html#//apple_ref/doc/uid/TP40013839-CH1-SW1
https://developer.apple.com/library/prerelease/ios/referencelibrary/GettingStarted/DevelopiOSAppsSwift/Lesson3.html#//apple_ref/doc/uid/TP40015214-CH22-SW1