There’s a lot of startup-hype dealing with speed. Go faster! Accelerate your product! Always releasing, always testing, always honing, always in beta! There’s an implicit idea that for an entrepreneur, faster is better.
Entrepreneurs who have taken VC money commonly describe a huge sense of urgency for the company, the drive to launch and scale quickly. ...Through all of this, tech bloggers and breaking news announcements have created a sense of overnight success and failure. Instagram was just bought for a billion dollars! Just like that – it happened so fast!
Many people feel that there’s a certain window of opportunity for a “product/market” fit, during which a product will achieve the most traction and success. This window of opportunity is theoretically shaped by platform adoption, by familiarity with technology, and by perceived wants and needs of consumers. It’s also shaped by the competitive landscape. As competitors make strategic investments and react to market changes, there’s a sense of looming takeover: a feeling that the next big thing is always steps away from your innovation, ready to grab your market share.
But this window of opportunity is just out of your control: it’s a result of all of culture coming together into a blend of technological adoption. The serendipity of product/market fit comes from being in the right place at the right time; it’s luck. But it’s not entirely luck, because you can hedge: you can increase your odds of success through the long-term, nose-to-the-grind refinement of a design, and a careful eye to trends and culture.
Design is not about speed, and design-led entrepreneurship isn’t about speed, either. There is no day where suddenly your product is irrelevant, or your competition has “won”. It happens gradually and amorphously. There are mechanistic (and real) reasons to hurry (your investors will bail on you, you need to pay your bills). But those are externalities to the idea of product/market fit. And if you don’t have those issues, there’s no real need to force such an extreme hurry.
本 作品采用 知识共享署名-非商业性使用-禁止演绎 2.5 中国大陆许可协议进行许可。