GoogleAPI-Adwords-Dynamic Search Ads

动态搜索广告不需要关键词，用户进行相关搜索时，会动态产生相关的标题。这是对关键词和已存在的广告系列很好的补充。

实现的三步：

一、确定范围

// Create campaign.
Campaign campaign = new Campaign();

// ... Set up general campaign parameters ...

// Set up DynamicSearchAdsSetting object.
DynamicSearchAdsSetting dsas = new DynamicSearchAdsSetting();
dsas.domainName = "example.org";
dsas.languageCode = "en";

// Set geo match option.
GeoTargetTypeSetting geoTarget = new GeoTargetTypeSetting();
geoTarget
 .setPositiveGeoTargetType(GeoTargetTypeSettingPositiveGeoTargetType.DONT_CARE);

// Add these to the campaign.
campaign.setSettings(new Setting[] { geoTarget, dsas });

// Create operation.
CampaignOperation operation = new CampaignOperation();
operation.setOperand(campaign);
operation.setOperator(Operator.ADD);
CampaignOperation[] operations = new CampaignOperation[] { operation };

// Add campaigns.
CampaignReturnValue result = campaignService.mutate(operations);

怎样关掉动态搜索广告？

// Turn off DSAs for campaign with id = campaignId.
Campaign campaign = new Campaign();
campaign.setId(campaignId);

// Disable DSAs.
DynamicSearchAdsSetting dsas = new DynamicSearchAdsSetting();
dsas.domainName = "-";
dsas.languageCode = "en";

// Create operation.
CampaignOperation operation = new CampaignOperation();
operation.setOperand(campaign);
operation.setOperator(Operator.SET);
CampaignOperation[] operations = new CampaignOperation[] { operation };

// Update campaign.
CampaignReturnValue result = campaignService.mutate(operations);

二、建立动态搜索广告

// Create DSA. somewhere above we got adGroupId for our ad group.
DynamicSearchAd dsa = new DynamicSearchAd();
dsa.setDescription1("Visit the Red Planet in style.");
dsa.setDescription2("Low-gravity fun for everyone!");
dsa.setDisplayUrl("www.example.org/marscruise");

// Create ad group ad.
AdGroupAd adGroupAd = new AdGroupAd();
adGroupAd.setAdGroupId(adGroupId);
adGroupAd.setAd(dsa);
adGroupAd.setStatus(AdGroupAdStatus.PAUSED);

// Create operation.
AdGroupAdOperation adGroupAdOperation = new AdGroupAdOperation();
adGroupAdOperation.setOperand(adGroupAd);
adGroupAdOperation.setOperator(Operator.ADD);
AdGroupAdOperation[] operations = new AdGroupAdOperation[] { adGroupAdOperation };

// Add the ad.
AdGroupAdReturnValue result = adGroupAdService.mutate(operations);

三、Specifying criteria for the DSA
1.web page criteria

  
  
WebPageConditionOperand
Description
URL
A
 string matching a partial URL of a page.
CATEGORY
A
 string with a category to match against precisely.
PAGE_TITLE
A
 string matching a partial page title.
PAGE_CONTENT
A
 string matching some content within any given indexed page.
/ Assumes the existence of adGroupId.
WebpageCondition cond1 = new WebpageCondition();
WebpageCondition cond2 = new WebpageCondition();

cond1.operand = WebpageCondition.URL;
cond1.argument = "/marscruise/children";
cond2.operand = WebpageCondition.PAGE_TITLE;
cond2.argument = "Special Offer";

WebpageParameter param = new WebpageParameter();
param.criterionName = "Special offers for children";
param.conditions = new WebpageCondition[] { cond1, cond2 };

Webpage webpage = new Webpage();
webpage.parameter = param;

// Create biddable ad group criterion.
BiddableAdGroupCriterion bagc = new BiddableAdGroupCriterion();
bagc.setAdGroupId(adGroupId);
bagc.setCriterion(webpage);
bagc.setUserStatus(UserStatus.PAUSED);
BiddingStrategyConfiguration bsc = new BiddingStrategyConfiguration();
CpcBid bid = new CpcBid();
bid.setBid(new Money(null, 10000000L));
bsc.setBids(new Bids[] { bid });
bagc.setBiddingStrategyConfiguration(bsc);

// Create operations.
AdGroupCriterionOperation operation = new AdGroupCriterionOperation();
operation.setOperator(Operator.ADD);
operation.setOperand(bagc);
AdGroupCriterionOperation[] operations =
  new AdGroupCriterionOperation[] { operation };

AdGroupCriterionReturnValue result = AdGroupCriterionService.mutate(operations);

2.发现网站的类型
DataServiceInterface dataService =
  adWordsServices.get(session, DataServiceInterface.class);

// Create selector.
SelectorBuilder builder = new SelectorBuilder();
Selector selector = builder
    .fields("DomainName", "Category", "IsoLanguage")
    .equals("DomainName", "example.org")
    .equals("CampaignId", campaignId)
    .limit(PAGE_SIZE)
    .build();

DomainCategoryPage page = dataService.getDomainCategory(selector);
 3.排除部分网站-negative Webpage criteria
// Assumes the existence of adGroupId.
WebpageCondition cond = new WebpageCondition();
cond.operand = WebpageCondition.PAGE_TITLE;
cond.argument = "Limited Time";

WebpageParameter param = new WebpageParameter();
param.criterionName = "Exclude Limited time pages";
param.conditions = new WebpageCondition[] { cond };

Webpage webpage = new Webpage();
webpage.parameter = param;

// Create biddable ad group criterion.
NegativeAdGroupCriterion nagc = new NegativeAdGroupCriterion();
nagc.setAdGroupId(adGroupId);
nagc.setCriterion(webpage);

// Create operations.
AdGroupCriterionOperation operation = new AdGroupCriterionOperation();
operation.setOperator(Operator.ADD);
operation.setOperand(nagc);
AdGroupCriterionOperation[] operations =
  new AdGroupCriterionOperation[] { operation };

AdGroupCriterionReturnValue result = AdGroupCriterionService.mutate(operations);


报表。。。