qq_44801344的博客

能不能使用额外的脚本或工具：比如编写脚本或使用其他工具来监视 Kafka 日志目录，然后将文件复制到其他地方进行处理，而不是使用 Flume 的 Spooling Directory Source 来监听 Kafka。毕竟Flume 的默认行为是在 Spooling Directory Source 中生成临时文件。如果绕过此行为，可能需要更多的定制化和配置修改才能实现预期的结果。

要计算该产品漏斗的数据，包括每个步骤的用户留存量、留存率以及每个步骤间的用户平均停留时间，您可以按照以下步骤进行操作：

1. 确定要计算的漏斗步骤。根据您提供的信息，可以将用户行为分为以下步骤：点击下单按钮、打开提交订单页、点击提交订单按钮、打开支付页、点击确认支付、跳转支付成功页面。

2. 使用SQL查询语句从用户行为表中筛选出相关数据，并按照用户和行为发生时间排序。查询如下：

   SELECT device_id, account_id, user_action, action_time, process_id
   FROM dwd_user_behavior
   ORDER BY device_id, action_time;
   

3. 根据设备ID和账号ID对数据进行分组，以便计算每个用户在每个阶段的留存量和留存率。

   WITH funnel_cte AS (
   SELECT device_id, account_id,
         MAX(CASE WHEN user_action = 'click_order_button' THEN action_time END) AS order_click_time,
         MAX(CASE WHEN user_action = 'open_submit_order_page' THEN action_time END) AS open_order_page_time,
         MAX(CASE WHEN user_action = 'click_submit_order_button' THEN action_time END) AS submit_order_click_time,
         MAX(CASE WHEN user_action = 'open_payment_page' THEN action_time END) AS open_payment_page_time,
         MAX(CASE WHEN user_action = 'click_confirm_payment' THEN action_time END) AS confirm_payment_click_time,
         MAX(CASE WHEN user_action = 'open_payment_success_page' THEN action_time END) AS payment_success_page_time
   FROM dwd_user_behavior
   GROUP BY device_id, account_id
   )
   SELECT COUNT(*) AS user_count,
       COUNT(order_click_time) AS step1_count,
       COUNT(open_order_page_time) AS step2_count,
       COUNT(submit_order_click_time) AS step3_count,
       COUNT(open_payment_page_time) AS step4_count,
       COUNT(confirm_payment_click_time) AS step5_count,
       COUNT(payment_success_page_time) AS step6_count,
       COUNT(order_click_time) / COUNT(*) AS step1_retention_rate,
       COUNT(open_order_page_time) / COUNT(order_click_time) AS step2_retention_rate,
       COUNT(submit_order_click_time) / COUNT(open_order_page_time) AS step3_retention_rate,
       COUNT(open_payment_page_time) / COUNT(submit_order_click_time) AS step4_retention_rate,
       COUNT(confirm_payment_click_time) / COUNT(open_payment_page_time) AS step5_retention_rate,
       COUNT(payment_success_page_time) / COUNT(confirm_payment_click_time) AS step6_retention_rate
   FROM funnel_cte;
   

4. 对于每个步骤，计算用户平均停留时间。可以通过计算相邻两个步骤之间的时间差，并取平均值来得到。

WITH funnel_cte AS (
  -- 与上述查询中生成的CTE相同
)
SELECT AVG(DATEDIFF(open_order_page_time, order_click_time)) AS avg_step1_to_step2_time,
       AVG(DATEDIFF(submit_order_click_time, open_order_page_time)) AS avg_step2_to_step3_time,
       AVG(DATEDIFF(open_payment_page_time, submit_order_click_time)) AS avg_step3_to_step4_time,
       AVG(DATEDIFF(confirm_payment_click_time, open_payment_page_time)) AS avg_step4_to_step5_time,
       AVG(DATEDIFF(payment_success_page_time, confirm_payment_click_time)) AS avg_step5_to_step6_time
FROM funnel_cte;