【fraud detection】Managed Click Fraud Detection for Advertisers

Managed Click Fraud Detection for Advertisers

The Challenge: Detecting and Documenting Click Fraud

Click fraud is a serious problem that can undermine your pay-per-click (PPC) advertising efforts. Click fraud activity increases your PPC advertising costs and decreases conversions. PPC providers are understandably reluctant to share information on click fraud, and they will not accept circumstantial evidence, such as poor conversion rates, as a basis for refunds. Faced with a multitude of click fraud-related problems, PPC advertisers need a way to reliably detect and document click fraud by analyzing their website traffic.

The Solution: Managed Click Fraud Detection for PPC Advertisers

When choosing a click fraud detection vendor, it is essential to evaluate the systems and services used to manage your click fraud detection program. Clicklab managed click fraud detection service is a unique blend of robust technology and human expertise. We have developed the systems and processes to address the four key elements of managed click fraud detection:

Detection and Monitoring - the process of detecting and isolating Potential Click Fraud (PCF) is fully automated. Clicklab monitors your web site traffic for suspicious activity and applies a sophisticated statistical scoring algorithm to detect and isolate fraudulent clicks. The business processes of working with and acting on PCF reports depend on the number of unique factors, such as volume of clicks, levels and variations in PCF, and corresponding financial exposure.

Audit - Clicklab Click Fraud Audit is the original authoritative audit statement of Potential Click Fraud (PCF) level for a given traffic source and period of time. As a validated third-party data, Click Fraud Audit enables you to substantiate a refund from a PPC provider. Click Fraud Audit statement is delivered in PDF. In addition, all supporting data is available in an online secure password-protected area, where PPC providers can access it for analysis and export.

Representation - Clicklab click fraud analysts are available to serve as a liaison between you and PPC providers. We will present and explain the PCF data, technical details of data collection and scoring algorithm, and guide PPC providers in using Clicklab system.

Deployment and Configuration - we begin by choosing the data collection method that best fits your needs (page tags, proprietary logs, or hybrid). Next, our specialists study your website and prepare a detailed Managed Setup guide that is used by your technical team to install and configure Clicklab technology in your environment. After the initial set of data is collected, Clicklab experts will fine-tune the settings of a scoring algorithm used to define Potential Click Fraud (PCF).

Depending on your needs and availability of in-house expertise, we tailor our approach to delivering these services.

To learn more about each of our managed click fraud detection services, contact sales or call 888-841-3342.