Explore the role of social media platforms in corporate social responsibility and sustainable behavi

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Explore the role of social media platforms in corporate social responsibility and sustainable behavior

Research Gap

Existing research rarely compares the effectiveness of different social media platforms in delivering CSR messages and promoting corporate image. There is limited empirical data on the patterns of user interaction with CSR content and how these interactions (e.g., likes, comments, shares) affect user engagement and support for CSR activities. These gaps make it unclear which platforms are most effective for different types of CSR communication and user engagement strategies.

Aims:

This study aims to explore the use and impact of various social media platforms in implementing corporate social responsibility (CSR) and sustainability programs in companies. Specifically, this study aims to identify the different social media tools and platforms used by companies and examine the unique role these platforms play in supporting and strengthening CSR and sustainability programs.

Objectives:

Identify the various social media platforms used by companies in implementing CSR and sustainability programs

Explore the unique roles played by different technologies in corporate CSR and sustainability programs

Explore the interaction patterns between users and companies on social media platforms and their impact on corporate participation and support for CSR activities.

Questions:

What social media tools and Explore the role of social media platforms in corporate social responsibility and sustainable behaviorR platforms do companies use to implement CSR and sustainability programs?

What are the unique roles played by different types of social media in corporate CSR and sustainability programs?

What are the patterns of user interactions with companies on social media platforms, and how do these interactions affect users' willingness to support corporate CSR activities?

Methods

Use secondary data, Positivist philosophy.

Based on DJSJ's brand ranking, first determine the differences in how the top ten companies communicate their CSR activities on Facebook, Linkedin, and Twitter. Second, collect data on the public's participation in these companies' CSR posts, compare different public response data (likes, comments, reposts) and the target companies' response levels, and evaluate the effectiveness of social media for corporate social responsibility communication, especially how they help companies interact with the public more effectively.

Use quantitative analysis to evaluate the effectiveness of social media platforms in disseminating corporate CSR information and enhancing corporate image, as well as the public's participation and support for corporate CSR activities. First, use social media analysis tools such as Hootsuite and Sprout Social to collect and analyze corporate activity data on social media platforms. Second, focus on the interaction data of CSR content released by companies and the impact of these data on corporate image. Use Spss for regression analysis to evaluate the impact of different types of social media interactions (likes, comments, shares, etc.) on user support for corporate CSR activities