Feature with id already exists - force option

I'm getting that old familiar error when trying to deploy my SharePoint solution via Visual Studio:

Error occurred in deployment step 'Add Solution': A feature with ID {Guid} has already been installed in this farm. Use the force attribute to explicitly re-install the feature.

double-click on the feature (NameofFeature.feature), in your solution. You'll see a properties window come up - as a window that details the title, description, scope, items in solutions, and items in the feature. In the properties window, you'll see an option titled 'Always Force Install'. By default, it is set to False. You can configure that to be set to True.