客户满意度是一个十分重要的指标来评价用户的忠诚度。
cross selling: 让客户了解产品，并推荐客户尝试使用适合他们的新产品。
up selling: 邀请客户升级他们的产品到适当的级别。
Customer Lifetime Value: the average net profit that can be attributed to a company's entire relationship with
a customer.
customer lifetime value = average monthly net profit per customer / Monthly Churn Rate
cost of customer acquisition = Number of new clients per month / (fixed costs + variable costs + your time)
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