副本技能-如何获取Amazon的店铺各类报告,基于SP-API

核心步骤:创建报告 >> 获取报告
不创建就不会有报告,报告更像是店铺当前状态的一个快照

亚马逊的报告类型:

  • 品牌分析报告
  • 供应商零售分析报告
  • 库存报告
  • 订单报告
  • 订单跟踪报告
  • 待处理订单报告
  • 退货报告
  • 绩效报告
  • 结算报告
  • 亚马逊物流 (FBA) 报告
  • 税务报告
  • 浏览树报告
  • 简单的船舶报告
  • 亚马逊商业报告
  • 亚马逊支付报告
  • B2B 产品机会报告
  • 报告类型参考说明地址

举例说明【获取店铺的各类指标报告-Performance】

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客户服务绩效详情

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物流配送绩效

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使用PostMan作为工具,调用接口获取指标

1.确认我方接口是否有对应部分的访问权限

具体请查看:Partner Network 》 Develop Apps
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2.使用自己申请的秘钥获取接口访问的token

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3.使用AccessToken获取报告的基础信息

此处演示的是获取卖家的绩效报告
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4.根据ReportId获取报告

这个只有很简单的信息,没有太大用
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5.根据报告的文档信息,获取文档内容

此处需要注意【市场id】,相同店铺不同市场信息是不一样的
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6.核对店铺后台指标和服务绩效

数据指标能对应上,但是窗口期【需要注意概要信息中的报告日期,可以获取店铺实时的报告】
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7.店铺返回的xml实例

<?xml version="1.0" encoding="UTF-8"?>
<!--
All Amazon sellers should work toward achieving and maintaining a level of customer service that meets the following performance targets. 
Failure to meet these targets does not necessarily put your account in negative standing,
but failure to improve may negatively affect your account.
Sellers should work to maintain the following performance targets for all products they sell:
Order defect rate: < 1% 
Pre-fulfillment cancel rate: < 2.5% 
Late shipment rate: < 4% 
Valid tracking rate - required categories: > 95% 
These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves 
to buyers through the feedback rating that appears next to each of their listings. Most sellers are
exceeding these targets, so the stronger your performance, the better your chance of building a stronger, more competitive business.

These metrics are a snapshot of the data available on Seller Central. They can also be viewed at:
https://sellercentral.amazon.com/gp/seller-rating/pages/account-health.html/ref=seller_performance_report
-->
<sellerPerformanceReports>
    <sellerPerformanceReport>
		<!-- 指标检查的列表 -->
        <performanceChecklist>
			<!-- 订单缺陷率 -->
            <orderDefectRate>
                <status>Good</status>
            </orderDefectRate>
			<!-- 订单取消率 -->
            <orderCancellationRate>
                <status>Good</status>
            </orderCancellationRate>
			<!-- 延迟装运率/迟发率 -->
            <lateShipmentRate>
                <status>Good</status>
            </lateShipmentRate>
			<!-- 违反政策 -->
            <policyViolation>
                <status>Good</status>
            </policyViolation>
			<!-- 准时交货 -->
            <onTimeDelivery>
                <status>Good</status>
            </onTimeDelivery>
			<!-- 有效跟踪率 -->
            <validTrackingRate>
                <status>Good</status>
            </validTrackingRate>
			<!-- 联系响应时间 -->
            <contactResponseTime>
                <status>Good</status>
            </contactResponseTime>
			<!-- 退货不满意率 -->
            <returnDissatisfactionRate>
                <status>Good</status>
            </returnDissatisfactionRate>
			<!-- 客户服务不满意率 -->
            <customerServiceDissatisfactionRate>
                <status>Good</status>
            </customerServiceDissatisfactionRate>
			<!-- 产品真实性状态 -->
            <productAuthenticityStatus>
                <status>Good</status>
            </productAuthenticityStatus>
			<!-- 产品安全状况 -->
            <productSafetyStatus>
                <status>Good</status>
            </productSafetyStatus>
			<!-- 列表策略状态 -->
            <listingPolicyStatus>
                <status>Bad</status>
            </listingPolicyStatus>
			<!-- 知识产权状况 -->
            <intellectualPropertyStatus>
                <status>Bad</status>
            </intellectualPropertyStatus>
        </performanceChecklist>
		<!-- 订单缺陷率 -->
        <orderDefects>
            <orderDefectMetrics>
				<!-- 窗口期:60-->
                <timeFrame>
                    <start>2021-12-12T00:00Z</start>
                    <end>2022-02-09T23:59Z</end>
                </timeFrame>
				<!-- xxxx -->
				<!-- 订单总数 -->
                <orderCount>2490</orderCount>
                <orderWithDefects>
					<!-- 订单缺陷率 -->
                    <rate>0.6425703%</rate>
					<!-- 缺陷订单数 -->
                    <count>16</count>
                </orderWithDefects>
				<!-- 负面反馈 -->
                <negativeFeedbacks>
					<!-- 订单缺陷率 -->
                    <rate>0.24096386%</rate>
					<!-- 缺陷订单数 -->
                    <count>6</count>
                </negativeFeedbacks>
				<!-- A-To-Z交易保障索赔 -->
                <a_z_claims>
					<!-- 订单缺陷率 -->
                    <rate>0.4016064%</rate>
					<!-- 缺陷订单数 -->
                    <count>10</count>
                </a_z_claims>
				<!-- 退单索赔 -->
                <chargebacks>
					<!-- 订单缺陷率 -->
                    <rate>0.0%</rate>
					<!-- 缺陷订单数 -->
                    <count>0</count>
                </chargebacks>
            </orderDefectMetrics>
            <orderDefectMetrics>
                <timeFrame>
                    <start>2021-10-28T00:00Z</start>
                    <end>2022-01-25T23:59Z</end>
                </timeFrame>
                <orderCount>4845</orderCount>
                <orderWithDefects>
                    <rate>0.51599586%</rate>
                    <count>25</count>
                </orderWithDefects>
                <negativeFeedbacks>
                    <rate>0.20639835%</rate>
                    <count>10</count>
                </negativeFeedbacks>
                <a_z_claims>
                    <rate>0.26831785%</rate>
                    <count>13</count>
                </a_z_claims>
                <chargebacks>
                    <rate>0.04127967%</rate>
                    <count>2</count>
                </chargebacks>
            </orderDefectMetrics>
        </orderDefects>
        <customerExperience>
            <customerExperienceMetrics>
                <timeFrame>
                    <start>2022-02-18T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <orderCount>69</orderCount>
                <lateShipment>
                    <rate>0.0%</rate>
                    <count>0</count>
                </lateShipment>
                <preFulfillmentCancellation>
                    <rate>0.0%</rate>
                    <count>0</count>
                </preFulfillmentCancellation>
                <refunds>
                    <rate>0.0%</rate>
                    <count>0</count>
                </refunds>
            </customerExperienceMetrics>
            <customerExperienceMetrics>
                <timeFrame>
                    <start>2022-01-26T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <orderCount>772</orderCount>
                <lateShipment>
                    <rate>0.0%</rate>
                    <count>0</count>
                </lateShipment>
                <preFulfillmentCancellation>
                    <rate>0.0%</rate>
                    <count>0</count>
                </preFulfillmentCancellation>
                <refunds>
                    <rate>0.0%</rate>
                    <count>0</count>
                </refunds>
            </customerExperienceMetrics>
        </customerExperience>
        <trackingInformation>
            <trackingMetrics>
                <timeFrame>
                    <start>2022-02-08T00:00Z</start>
                    <end>2022-02-14T23:59Z</end>
                </timeFrame>
                <requiredCategories/>
                <validTracking>
                    <rate>100.0%</rate>
                    <count>235</count>
                </validTracking>
                <onTimeDelivery>
                    <rate>100.0%</rate>
                    <count>235</count>
                </onTimeDelivery>
            </trackingMetrics>
            <trackingMetrics>
                <timeFrame>
                    <start>2022-01-16T00:00Z</start>
                    <end>2022-02-14T23:59Z</end>
                </timeFrame>
                <requiredCategories/>
                <validTracking>
                    <rate>98.87869%</rate>
                    <count>970</count>
                </validTracking>
                <onTimeDelivery>
                    <rate>100.0%</rate>
                    <count>970</count>
                </onTimeDelivery>
            </trackingMetrics>
        </trackingInformation>
        <buyerSellerContactResponseTimeMetrics>
            <responseTimeMetrics>
                <timeFrame>
                    <start>2022-02-18T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <averageResponseTimeInHours>8.715462</averageResponseTimeInHours>
                <responseUnder24Hours>82</responseUnder24Hours>
                <responseTimeGreaterThan24Hours>1</responseTimeGreaterThan24Hours>
                <noResponseForContactsOlderThan24Hours>0</noResponseForContactsOlderThan24Hours>
            </responseTimeMetrics>
            <responseTimeMetrics>
                <timeFrame>
                    <start>2022-01-26T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <averageResponseTimeInHours>9.606629</averageResponseTimeInHours>
                <responseUnder24Hours>531</responseUnder24Hours>
                <responseTimeGreaterThan24Hours>2</responseTimeGreaterThan24Hours>
                <noResponseForContactsOlderThan24Hours>0</noResponseForContactsOlderThan24Hours>
            </responseTimeMetrics>
            <responseTimeMetrics>
                <timeFrame>
                    <start>2021-11-27T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <averageResponseTimeInHours>8.994027</averageResponseTimeInHours>
                <responseUnder24Hours>2193</responseUnder24Hours>
                <responseTimeGreaterThan24Hours>3</responseTimeGreaterThan24Hours>
                <noResponseForContactsOlderThan24Hours>0</noResponseForContactsOlderThan24Hours>
            </responseTimeMetrics>
        </buyerSellerContactResponseTimeMetrics>
        <customerService>
            <customerServiceMetrics>
                <timeFrame>
                    <start>2022-02-18T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <customerServiceDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </customerServiceDissatisfaction>
            </customerServiceMetrics>
            <customerServiceMetrics>
                <timeFrame>
                    <start>2022-01-26T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <customerServiceDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </customerServiceDissatisfaction>
            </customerServiceMetrics>
            <customerServiceMetrics>
                <timeFrame>
                    <start>2021-11-27T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <customerServiceDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </customerServiceDissatisfaction>
            </customerServiceMetrics>
        </customerService>
        <returnDissatisfaction>
            <returnDissatisfactionMetrics>
                <timeFrame>
                    <start>2022-02-18T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <returnOrderCount>0</returnOrderCount>
                <returnDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </returnDissatisfaction>
                <negativeReturnFeedback>
                    <rate>0.0%</rate>
                    <count>0</count>
                </negativeReturnFeedback>
                <lateResponse>
                    <rate>0.0%</rate>
                    <count>0</count>
                </lateResponse>
                <invalidRejection>
                    <rate>0.0%</rate>
                    <count>0</count>
                </invalidRejection>
            </returnDissatisfactionMetrics>
            <returnDissatisfactionMetrics>
                <timeFrame>
                    <start>2022-01-26T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <returnOrderCount>0</returnOrderCount>
                <returnDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </returnDissatisfaction>
                <negativeReturnFeedback>
                    <rate>0.0%</rate>
                    <count>0</count>
                </negativeReturnFeedback>
                <lateResponse>
                    <rate>0.0%</rate>
                    <count>0</count>
                </lateResponse>
                <invalidRejection>
                    <rate>0.0%</rate>
                    <count>0</count>
                </invalidRejection>
            </returnDissatisfactionMetrics>
            <returnDissatisfactionMetrics>
                <timeFrame>
                    <start>2021-12-27T00:00Z</start>
                    <end>2022-02-24T23:59Z</end>
                </timeFrame>
                <returnOrderCount>0</returnOrderCount>
                <returnDissatisfaction>
                    <rate>0.0%</rate>
                    <count>0</count>
                </returnDissatisfaction>
                <negativeReturnFeedback>
                    <rate>0.0%</rate>
                    <count>0</count>
                </negativeReturnFeedback>
                <lateResponse>
                    <rate>0.0%</rate>
                    <count>0</count>
                </lateResponse>
                <invalidRejection>
                    <rate>0.0%</rate>
                    <count>0</count>
                </invalidRejection>
            </returnDissatisfactionMetrics>
        </returnDissatisfaction>
        <productAuthenticityData>
            <timeFrame>
                <start>2021-08-29T00:00Z</start>
                <end>2022-02-24T23:59Z</end>
            </timeFrame>
            <defectCount>0</defectCount>
        </productAuthenticityData>
        <productSafetyData>
            <timeFrame>
                <start>2021-08-29T00:00Z</start>
                <end>2022-02-24T23:59Z</end>
            </timeFrame>
            <defectCount>0</defectCount>
        </productSafetyData>
        <listingPolicyData>
            <timeFrame>
                <start>2021-08-29T00:00Z</start>
                <end>2022-02-24T23:59Z</end>
            </timeFrame>
            <defectCount>2</defectCount>
        </listingPolicyData>
        <intellectualPropertyData>
            <timeFrame>
                <start>2021-08-29T00:00Z</start>
                <end>2022-02-24T23:59Z</end>
            </timeFrame>
            <defectCount>3</defectCount>
        </intellectualPropertyData>
    </sellerPerformanceReport>
</sellerPerformanceReports>
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