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You’ve likely seen a fair amount in the news about how companies like Facebook, Google, and Amazon are hoarding every piece of information about their users they come in contact with. Sometimes it’s being used to better serve ads, or suggest products you might like; but most notably sold to others for profit.
关于Facebook,Google和Amazon这样的公司如何收集与他们接触的用户有关的每条信息的新闻,您可能已经看到很多。 有时,它被用来更好地投放广告或建议您喜欢的产品; 但最明显的是卖给别人牟利 。
I’m here to tell you, that’s not the case. At least for a majority of the smaller companies you interact with, because keeping data in today’s world is a burden. In fact, it’s a task forced upon the IT (Information Technology) side of any operation that takes a massive effort to manage properly — if those in charge are managing it at all.
我在这里告诉你,事实并非如此。 至少对于您与之互动的大多数小型公司而言,因为将数据保存在当今世界是一个负担。 实际上,这是一项任务,它要强加于任何操作的IT(信息技术)方面,需要大量工作才能正确地进行管理-如果负责的人完全在管理它。
需要什么 (What it Takes)
It requires storing, tracking, auditing, searching, deleting, and building systems to capture and retain this data in the first place: all of which is essential to a successful business. This can be hard though. Especially when the level of effort to properly manage data increases exponentially as the data set grows. Thus leaving most smaller businesses without the resources to invest in larger management operations.
它首先需要存储,跟踪,审计,搜索,删除和构建系统,以捕获和保留此数据:所有这些对于成功的业务至关重要。 但是,这可能很难。 尤其是当适当管理数据的工作水平随着数据集的增长呈指数增长时。 因此,大多数小型企业没有资源去投资于大型管理业务。
It just so happens that companies like Amazon and Google do though. Giving them the edge as they own, host, and manage massive data warehouses with scalable programming to help make this operation easier. These warehouses are capable of expanding quickly when needs arise, and allow the host to offer up those services to the other companies you interact with through the term “cloud” storage.
碰巧的是,像亚马逊和谷歌这样的公司也这样做。 利用可扩展的程序设计,在拥有,托管和管理海量数据仓库的同时为他们提供优势,以帮助简化此操作。 这些仓库能够在需要时快速扩展,并允许主机通过术语“云”存储向与您进行交互的其他公司提供这些服务。
You might be asking, “Wouldn’t that mean that those smaller companies are giving our data to the big guys anyway?”
您可能会问:“这是否意味着那些较小的公司仍然会将我们的数据提供给大公司?”
Well not quite. A majority of the time the data being stored is encrypted for legal or business practice reasons, meaning while they might have the data physically, they can’t actually access it. Think of it like giving your friend (who’s never played an instrument before) a bunch of sheet music to hold on to. They will have no way to read it without first being trained, or in this example, given the key to decipher it.
好吧,不完全是。 在大多数情况下,出于法律或商业惯例的原因,对存储的数据进行加密 ,这意味着尽管它们可能物理上具有数据,但实际上无法访问它。 可以想像是给您的朋友(以前从未玩过乐器的朋友)拿一堆乐谱来保存。 如果没有先培训,或者在给出示例密码的前提下,他们将无法阅读。
成本与风险 (The Cost and Risks)
As data is constantly changing, but mostly growing, it needs to be managed. Another big reason companies aren’t retaining your data is actually exactly that. To keep 15 years worth of your transactions doesn’t benefit them. Maybe the last 3 years, for legal reasons, but past that it’s useless information costing them money to store on a server. The more they can get rid of, the less they have to pay. This in turn also reduces risk.
由于数据在不断变化,但是大多数情况下都在增长,因此需要对其进行管理。 公司不保留您的数据的另一个重要原因实际上就是这样。 保留15年的交易价值不会使他们受益。 也许是出于法律原因,这是过去的3年,但是过去,无用的信息使他们花费了很多钱来存储在服务器上。 他们可以摆脱的越多,他们付出的钱就越少。 反过来,这也降低了风险。
That risk comes mostly in the form of data breaches. If a nefarious actor were to get in, having only a few years worth of customer data greatly reduces the amount of people affected, as well as any sort of compensation damages the company may have to pay.
这种风险主要以数据泄露的形式出现。 如果一个恶毒的参与者介入,仅拥有数年的客户数据就可以大大减少受影响的人数,以及公司可能需要支付的任何赔偿金。
保护装置 (Protections)
Now each and every company has their own way of handling data based on type, but oftentimes depends more on what laws there are for that information specifically. To add to the complexity, each country, and every state can have it’s own laws in regard to data privacy as well.
现在,每个公司都有自己的基于类型的数据处理方式,但通常情况下,更多地取决于具体针对该信息的法律。 更复杂的是,每个国家和每个州在数据隐私方面也都有自己的法律。
A great example is from the EU and it is the GDPR (General Data Protection Regulation) which gives anyone within the EU the right to be forgotten. Even if you are a US company, if you deal with customers in the EU, you have 30–60 days from receiving a request, to prove that you have erased all information pertaining to the requester.
欧盟就是一个很好的例子,这是GDPR(通用数据保护条例) ,它赋予欧盟内任何人被遗忘的权利。 即使您是一家美国公司,如果您与欧盟的客户打交道,那么您在收到请求后还有30-60天的时间来证明您已删除与请求者有关的所有信息。
A similar law passed quite recently in California called the CCPA (California Consumer Privacy Act) giving California residents the right to request from any company, access to their own personal information, that their information is not sold, and to be forgotten. It’s laws like these that are reigning in the bigger tech giants as sanctions from countries/states can be hefty. Of course these regulations also apply to smaller companies, and do a great job at emphasizing how important it is to manage the minimum necessary when it comes to personal data.
最近在加利福尼亚州通过的一项类似法律称为CCPA(加利福尼亚州消费者隐私法案),赋予加利福尼亚州居民向任何公司要求,访问其自己的个人信息,不出售其个人信息并将其遗忘的权利。 像这样的法律统治着更大的科技巨头,因为来自国家/州的制裁可能是沉重的。 当然,这些规定也适用于较小的公司,并且在强调管理有关个人数据的最低限度的重要性方面做得很好。
怎么办? (Now What?)
Data is complex, tricky, and actually a nuisance for many companies outside the essentials of a user profile. If they can avoid it, they will, but that doesn’t mean that breaches won’t happen. Or that they’ll take all the necessary measures to keep your information safe. What this does mean though, is that there is still privacy to be found within many of the businesses you interact with. We can at least take some solace in that.
数据是复杂,棘手的,并且实际上对许多公司而言,超出了用户配置文件的要害范围。 如果他们能够避免,他们会的,但这并不意味着不会发生违反行为。 或者他们将采取所有必要的措施来保护您的信息安全。 不过,这的意思是,在您与之互动的许多企业中仍然可以找到隐私。 我们至少可以对此感到安慰。
As always, avoid giving out personal information unnecessarily.
与往常一样,避免不必要地泄露个人信息。
“All human beings have three lives: public, private, and secret.” — Gabriel García Márquez
“所有人类都有三种生活:公共生活,私人生活和秘密生活。” — 加布里埃尔·加西亚·马尔克斯(GabrielGarcíaMárquez)
翻译自: https://medium.com/swlh/rest-assured-most-companies-arent-stealing-your-data-f329e0ac4aaf
放心 看我名字