x264 encoder is an optional lib in ffmpeg, so everyone else using FFMPEG to perform MP4/H264 video encoding use an ffmpeg version build with --enable-libx264.
See below how to quickly check if your ffmpeg version support x264 encoding.
$ ffmpeg
ffmpeg version N-53782-g2976e2a Copyright (c) 2000-2013 the FFmpeg developers
built on Jun 3 2013 03:49:16 with gcc 4.7.3 (GCC)
configuration: --enable-gpl --enable-version3 --disable-w32threads --enable-avisynth --enable-bzlib --enable-fontconfig --enable-frei0r --enable-gnutls --enable-iconv --enable-libass --enable-libblu
ray --enable-libcaca --enable-libfreetype --enable-libgsm --enable-libilbc --enable-libmodplug --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-l
ibopus --enable-librtmp --enable-libschroedinger --enable-libsoxr --enable-libspeex --enable-libtheora --enable-libtwolame --enable-libvo-aacenc --enable-libvo-amrwbenc --enable-libvorbis --enable-lib
vpx --enable-libx264 --enable-libxavs --enable-libxvid --enable-zlib
libavutil 52. 34.100 / 52. 34.100
libavcodec 55. 14.100 / 55. 14.100
libavformat 55. 8.102 / 55. 8.102
libavdevice 55. 2.100 / 55. 2.100
libavfilter 3. 74.101 / 3. 74.101
libswscale 2. 3.100 / 2. 3.100
libswresample 0. 17.102 / 0. 17.102
libpostproc 52. 3.100 / 52. 3.100
Hyper fast Audio and Video encoder
usage: ffmpeg [options] [[infile options] -i infile]... {[outfile options] outfile}...
Use -h to get full help or, even better, run 'man ffmpeg'