signature=29aff4ab9b1d967f54e067cb96f265ee,_

0001174947-12-000122.txt : 20120321

0001174947-12-000122.hdr.sgml : 20120321

20120321170056

ACCESSION NUMBER:0001174947-12-000122

CONFORMED SUBMISSION TYPE:8-K

PUBLIC DOCUMENT COUNT:3

CONFORMED PERIOD OF REPORT:20120321

ITEM INFORMATION:Other Events

ITEM INFORMATION:Financial Statements and Exhibits

FILED AS OF DATE:20120321

DATE AS OF CHANGE:20120321

FILER:

COMPANY DATA:

COMPANY CONFORMED NAME:STURM RUGER & CO INC

CENTRAL INDEX KEY:0000095029

STANDARD INDUSTRIAL CLASSIFICATION:ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES) [3480]

IRS NUMBER:060633559

STATE OF INCORPORATION:DE

FISCAL YEAR END:1231

FILING VALUES:

FORM TYPE:8-K

SEC ACT:1934 Act

SEC FILE NUMBER:001-10435

FILM NUMBER:12706470

BUSINESS ADDRESS:

STREET 1:1 LACEY PLACE

CITY:SOUTHPORT

STATE:CT

ZIP:06490

BUSINESS PHONE:2032597843

MAIL ADDRESS:

STREET 2:1 LACEY PLACE

CITY:SOUTHPORT

STATE:CT

ZIP:06490

8-K

1

d29297.htm

8-K

_

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)

March 21, 2012

STURM, RUGER & COMPANY, INC.

(Exact Name of Registrant as Specified in its Charter)

DELAWARE

(State or Other Jurisdiction of Incorporation)001-10435

(Commission File Number)06-0633559

(IRS Employer Identification Number)

ONE LACEY PLACE, SOUTHPORT, CONNECTICUT     06890

(Address of Principal Executive Offices)                                   (Zip Code)

Registrants telephone number, including area code (203) 259-7843

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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Item 8.01

Other Events

On March 21, 2012, Sturm, Ruger & Company, Inc. (the Company) issued a press release announcing that for the first quarter 2012, the Company has received orders for more than one million units.  Therefore, the Company has temporarily suspended the acceptance of new orders.  A copy of the press release is furnished as Exhibit 99.1 to the Current Report on Form 8-K and incorporated herein by reference.

Item 9.01

Financial Statements and Exhibits

Exhibit No.

Description

99.1

Press release of Sturm, Ruger & Company, Inc. dated March 21, 2012 announcing that it has temporarily suspended the acceptance of new orders.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

STURM, RUGER & COMPANY, INC.

By:  /S/ THOMAS A. DINEEN

Name:

Thomas A. Dineen

Title:

Principal Financial Officer,

Principal Accounting Officer

Treasurer and Chief Financial

Officer

Dated:  March 21, 2012

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EX-99.1

2

d29297_ex99-1.htm

EX-99.1

EXHIBIT 99.1

SOUTHPORT, CONNECTICUT 06890 U.S.A.

FOR IMMEDIATE RELEASE

STURM, RUGER & COMPANY, INC. REPORTS STRONG FIRST QUARTER BOOKINGS

SOUTHPORT, CONNECTICUT, March 21, 2012--Sturm, Ruger & Company, Inc. (NYSE-RGR), announced today that for the first quarter 2012, the Company has received orders for more than one million units.  Therefore, the Company has temporarily suspended the acceptance of new orders.

Chief Executive Officer Michael O. Fifer made the following comments:

·

The Companys Retailer Programs that were offered from January 1, 2012 through February 29, 2012 were very successful and generated significant orders from retailers to independent wholesale distributors for Ruger firearms.

·

Year-to-date, the independent wholesale distributors placed orders with the Company for more than one million Ruger firearms.

·

Despite the Companys continuing successful efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders.  Consequently, the Company has temporarily suspended the acceptance of new orders.

·

The Company expects to resume the normal acceptance of orders by the end of May 2012.

The Company will announce its results and file its Quarterly Report on Form 10-Q for the first quarter of 2012 on Tuesday, May 1, 2012, after the close of the stock market.

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About Sturm, Ruger

Sturm, Ruger was founded in 1949 and is one of the nations leading manufacturers of high-quality firearms for the

commercial sporting market.  Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning

future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms,

anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of

future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made.  The Company undertakes no obligation to publish

revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

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