Brand Resonance shapes the character of brand by spokesmen and matching, so that customer have more choices to affirm its self-p_w_picpath. The needs of customer’s psychology and physiology determined the level of positioning the nature of the industry ladder level.
 
Safety is the essence of the first layer; a survey showed that consumers purchase beauty products, skin care, the first thing is to know if it is safety.

SK-II provided a far-reaching counterexample.
 
In 2006, in Guangdong Province, SK-II was found that nine products containing prohibited ingredients. After the incident was exposed, the SK-II agents in mainland suspended sale. Most of Asian governments have tested SK-II products. Hong Kong producer announced that the SK-II products content not exceeding. But retailer said that in the Golden Week period, compare with the sales in same period last year SK-II products sales decreased by 80%.

This incident led the entire industry’s sale to fell. So that in the quiet market, the consumer began to doubt the safety of products, the South Korean cosmetics sales have also been affected.
 
-- Attention to the safety of these products, it is necessary to mention the safety inspection.

Same to the medicine compatibility, "the choice of products' composition" is an important part of safety in recent years, public doubt about the chemical composition of the products, the products using natural materials being courted.

For the deterioration of the environment, we can ensure that in the healthy and professional production process the products in the production process will not be contaminated.

Products specified components, and safety certification affixed with labels, expressed by some third-party verification of the safety standards. all of these could do a certain extension on strengthening consumer's sense of safety and confidence in the assurances given.

"Product Safety" is the most basic needs of the consumers, there will be further demand.
to be continued.......