大大学校园计算机市场分析,Acer笔记本计算机营销策略分析以大学生市场为例.doc...

最新推荐文章于 2021-07-31 04:19:33 发布

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最新推荐文章于 2021-07-31 04:19:33 发布

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大大学校园计算机市场分析

Acer营销策略分析---以大学生市场为例

摘要

现如今的大学校园计算机市场容量大,弹性大,可塑性好,延续性长。但同时大学生又是一个特殊的群体,是充满朝气,渴望个性的;高等教育使他们对计算机产品有自己的判断思考;对于新产品,主流产品的消费欲望很强,希望通过不同的计算机产品来昭显自己,同时又较易受到周围人的各种影响。

当前大学生数量不断增加，以高校大学生为消费主体的消费品市场逐渐引起了企业的广泛关注，电脑消费市场也备受青睐。本文通过大学学生进行调查，分析大学生笔记本电脑的消费习惯，对其进行准确的市场定位，并在此基础上详细分析了Acer对大学生群体的营销策略，找出了Acer营销策略中存在的问题。针对这些问题，提出了相应的改进建议。

关键词：Acer；笔记本电脑；营销策略；大学生市场

Abstract

Now the university campus computer market capacity, flexibility, plasticity, and continuity. College students is a special group, is a vibrant, eager personality; higher education computer products have their own critical thinking; For new products, a strong desire for consumption of mainstream products, through a variety of computer products to Zhao was, at the same time are more susceptible to people around the various effects.

The current number of students is increasing, to college students as the main consumer of the consumer goods market has caused widespread concern in the computer consumer market is also favored. University students to investigate, analyze the spending habits of college students laptop, its accurate market positioning, and on the basis of a detailed analysis of Acer's marketing strategy for college students to find out the existing problems in the Acer marketing strategy. To solve these problems, put forward suggestions for improvement.

Keywords: Acer; Laptop; marketing strategy; college market

摘要I

AbstractII

目录III

第一章绪论1

1.1 研究论文的背景与意义1

1.1.1 研究背景1

1.1.2 研究意义1

1.2 研究内容、方法及主要观点2

1.2.1 研究内容2

1.2.2 研究方法2

1.2.3 论文观点2