3楼正解
官方Learing Objective-C文档中的String部分有说到的
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The NSString class provides an object wrapper for strings that has all of the advantages you would expect, including built-in memory management for storing arbitrary-length strings, support for Unicode, printf-style formatting utilities, and more. Because such strings are used commonly though, Objective-C provides a shorthand notation for creating NSString objects from constant values. To use this shorthand, all you have to do is precede a normal, double-quoted string with the @ symbol
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地址:
http://developer.apple.com/library/ios/#referencelibrary/GettingStarted/Learning_Objective-C_A_Primer/