text html decoder,The content type text/html; charset=utf-8 of the response message does not match t...

Hi,

I'm getting the following error when trying to call methods from WCF Service in to sharepoint Layout Page:

The content type text/html; charset=utf-8 of the response message does not match the content type of the binding (application/soap+xml; charset=utf-8). If using a custom encoder, be sure that the IsContentTypeSupported method is implemented properly.

The first 227 bytes of the response were: 'A transport-level error has occurred when sending the request to the server. (provider: Shared Memory Provider, error: 0 - Either a required impersonation level was not provided, or the provided impersonation level

is invalid.

WCF Service Web.Config:

transactionFlow="false" hostNameComparisonMode="StrongWildcard" maxBufferPoolSize="524288" maxReceivedMessageSize="65536" messageEncoding="Mtom" textEncoding="utf-8" useDefaultWebProxy="true"

allowCookies="false">

binding="wsHttpBinding

" bindingConfiguration="BindingWCFService" contract="RIMSWCFService.IRIMSService" />

Client App.Config

receiveTimeout="00:10:00" sendTimeout="00:01:00" bypassProxyOnLocal="false"

transactionFlow="false" hostNameComparisonMode="StrongWildcard"

maxBufferPoolSize="524288" maxReceivedMessageSize="65536"

messageEncoding="Text" textEncoding="utf-8" useDefaultWebProxy="true"

allowCookies="false">

maxBytesPerRead="4096" maxNameTableCharCount="16384" />

enabled="false" />

realm="" />

binding="wsHttpBinding" bindingConfiguration="BindingWCFService"

contract="RIMSWCFService.IRIMSService" name="RIMSWCFService">

any help will be greatly appreciated!.