signature=b59493c0d32806bbc6c45ebd4a38e843,Recommendation-Based Trustworthy Service Evaluation

摘要：

In this chapter, we introduce another research topic, called trustworthy service evaluation (TSE). We envision the MSN as business streets as shown in Fig. 4.1 where service providers (vendors) are densely distributed. Such MSN is also called Service-oriented MSN (S-MSN). Users in the S-MSN not only want to talk to other users, but also expect to well communicate with the nearby vendors. In the meantime, the vendors will try possible advertising methods to attract the potential customers.

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