android intent action 自定义,为啥一发送自定义ACTION的INTENT就会出错

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刚开始学，照着教程一个个试过去，到这里就卡住了，搞了一整天愣是没弄明白，代码反复对照了好几次实在没看出什么问题，求大神解释一下

import android.os.Bundle;

import android.app.Activity;

import android.content.Intent;

import android.view.KeyEvent;

import android.view.Menu;

public class MyActivity extends Activity {

@Override

protected void onCreate(Bundle savedInstanceState) {

super.onCreate(savedInstanceState);

setContentView(R.layout.activity_my);

}

@Override

public boolean onCreateOptionsMenu(Menu menu) {

// Inflate the menu; this adds items to the action bar if it is present.

getMenuInflater().inflate(R.menu.my, menu);

return true;

}

@Override

public boolean onKeyDown(int KeyCode,KeyEvent event){

if(KeyCode == KeyEvent.KEYCODE_DPAD_CENTER){

Intent NewStartIntent=new Intent("NewActivity");

startActivity(NewStartIntent);

}

return super.onKeyDown(KeyCode, event);

}

}

———————manifest部分———————

package="com.example.abc"

android:versionCode="1"

android:versionName="1.0" >

android:minSdkVersion="8"

android:targetSdkVersion="18" />

android:allowBackup="true"

android:icon="@drawable/ic_launcher"

android:label="@string/app_name"

android:theme="@style/AppTheme" >

android:name=".MyActivity"

android:label="@string/app_name" >

android:name=".NewActivity"

android:label="@string/app_name" >