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{"code":1,"message":"","data":{"id":77211,"article":{"id":17970,"publicAccount":{"id":359,"name":"大数据文摘","weixin":"BigDataDigest","intro":"","body":"","image":"http://ss.csdn.net/p?http://img01.sogoucdn.com/app/a/100520090/oIWsFt58NVJTkYWvPtICKgg8ka60","href":null,"biz":"MjM5MTQzNzU2NA==","category":{"id":5,"keyName":"bd","displayName":"大数据","createdAt":1487578381000,"updatedAt":1487578381000,"status":1},"createdAt":1489030948000,"updatedAt":1497422308000,"status":1,"recommend":0,"qrcode":"http://mp.weixin.qq.com/mp/qrcode?scene=10000001&size=120&__biz=MjM5MTQzNzU2NA==&mid=2651648643&idx=1&sn=8b3498ab2c758500b47de9b65e94ec40","articleCount":0,"viewCount":0},"category":{"id":5,"keyName":"bd","displayName":"大数据","createdAt":1487578381000,"updatedAt":1487578381000,"status":1},"biz":"MjM5MTQzNzU2NA==","mid":"2651645065","idx":2,"sn":null,"author":"","content":"","contentUrl":"http://mp.weixin.qq.com/s?__biz=MjM5MTQzNzU2NA==&mid=2651645065&idx=2&sn=9f3a0dca3ca9128f1bf57d5f63612645&chksm=bd4dc31a8a3a4a0cdd40f811e542965fb7a40c08b74a2519983be4036c0d626a2c2b556f5f6e&scene=27#wechat_redirect","cover":"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uIXMyPUABGbTTniah20txTAFVmIB9VhZtUrn7nVswc513ibHhgnp7cGow/0?wx_fmt=jpeg","digest":"数据创造了新的产品和服务、产生了新的商业模式、带来了新的创业机会。英国帝国理工大学副校长、著名创新专家David Gann博士提出了“数据驱动创新的五种模式”。","isMulti":0,"sourceUrl":"https://mp.weixin.qq.com/s?__biz=MzIwNzE0MzM4NA==&mid=2650337116&idx=1&sn=02a2537b3630054ba360240a28d64fd4&scene=1&srcid=0815Pvp2F3tijnCQnvcTk1o6&key=305bc10ec50ec19b6c6364f112e33bc1b8c24a45896d91bade442c1ca32e822d1a3a7d0213156e80ccf515785fe55ab1&ascene=0&uin=MTU0MjIyMTUyMA%3D%3D&devicetype=iMac+MacBookPro11%2C1+OSX+OSX+10.9.5+build(13F1112)&version=11020201&pass_ticket=Qm5KsYA%2Fuc%2BvSdTT%2FuTaJDGLBS4Df4iHvHh%2F%2Fq6FcjkEWl%2B%2BdR%2FuqQxm%2BoH1%2BR46","title":"帝国理工创新领袖：数据驱动创新的五种模式","description":null,"datetime":1475805378000,"status":1,"viewCount":29,"praiseCount":0,"commentCount":0,"createdAt":1489029801000,"updatedAt":1489029801000,"origin":"proxy","recommend":0},"url":"http://mp.weixin.qq.com/s?__biz=MjM5MTQzNzU2NA==&mid=2651645065&idx=2&sn=9f3a0dca3ca9128f1bf57d5f63612645&chksm=bd4dc31a8a3a4a0cdd40f811e542965fb7a40c08b74a2519983be4036c0d626a2c2b556f5f6e&scene=27#wechat_redirect","title":"帝国理工创新领袖：数据驱动创新的五种模式","source":"<div id=\"js_article\" class=\"rich_media\"> \n <div class=\"rich_media_inner\"> \n <div id=\"page-content\"> \n <div id=\"img-content\" class=\"rich_media_area_primary\"> \n <div class=\"rich_media_thumb_wrp\" id=\"media\"> \n </div> \n <div class=\"rich_media_content \" id=\"js_content\"> \n <h1 style=\"text-align: left;\"><span style=\"color: rgb(136, 136, 136); font-size: 14px;\">本文授权转载自微言创新（InnoTalk）</span></h1> \n <p><span style=\"color: rgb(136, 136, 136); font-size: 14px;\">作者|<span style=\"font-size: 14px; white-space: pre-wrap;\">David Gann</span></span></p> \n <p><span style=\"color: rgb(136, 136, 136); font-size: 14px;\"><br></span></p> \n <h1 style=\"font-weight: bold; max-width: 100%; color: rgb(62, 62, 62); text-indent: 0em; white-space: normal; font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <section style=\"max-width: 100%; color: rgb(62, 62, 62); white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section powered-by=\"xiumi.us\" style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section powered-by=\"xiumi.us\" style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <section style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"> \n <p style=\"max-width: 100%; min-height: 1em; line-height: 1.75em; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 104, 39); box-sizing: border-box !important; word-wrap: break-word !important;\"><strong style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\">前言</span></strong></span></p> \n </section> \n </section> \n </section> \n </section> \n </section> \n </section> \n </section> \n </section> \n <p><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">当今世界，数据为创新带来新动力。数据创造了新的产品和服务、产生了新的商业模式、带来了新的创业机会。英国帝国理工大学副校长、著名创新领袖David Gann博士提出了“数据驱动创新的五种模式”，下面我们就来看看他在演讲中的主要观点。</span></p> \n <p><br></p> \n <p><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"></span></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <p style=\"line-height: 1.75em; text-align: center;\"><span style=\"color: rgb(255, 104, 39);\"><strong><span style=\"font-size: 16px;\">一、让产品产生数据（Augmenting Products to Generate Data）</span></strong></span><br></p> \n <p><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n <p style=\"line-height: 1.75em; text-align: center;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uwKP3Tiam6JfwENcDxNNr0fBOCEAB2K7r57g7L8DopYuCBBkHWKkIktQ/0?wx_fmt=jpeg\" data-ratio=\"0.682\" data-w=\"500\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uwKP3Tiam6JfwENcDxNNr0fBOCEAB2K7r57g7L8DopYuCBBkHWKkIktQ/640?wx_fmt=jpeg\"><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">在传统的产品装上传感器，产品不仅具有使用功能，而且还能产生数据。数据通过无线通讯技术传输到服务器，便能产生巨大的价值，例如提高新产品设计、优化工艺、维保预测等等。劳斯莱斯公司采用这一模式，成功实现了利润增长和商业模式变革。几年前，劳斯莱斯公司受困于销售航空发动机的利润不高，没有足够的资金投入研发。为了摆脱困境，公司受到方兴未艾的物联网影响，与四五家企业合作，开始在发动机里布设传感器。目前，一台劳斯莱斯航空发动机里的传感器已多达800多个。通过这些传感器采集的数据，劳斯莱斯可以知道每个发动机零部件的生命周期。当一个零部件快到了要更换的时候，它就可以通知飞机整机制造商和航空公司，提供更换和维修服务。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">另一个案例就是世界上著名的轴承生产商SKF。通过在轴承上加载微小传感器，实时监测轴承的使用工况，提前预判轴承的使用寿命，并及时进行维保。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">在非工业领域，也有这样的案例。例如，前进保险公司推出一个叫“快照”的服务。他们提供给客户一个设备安装在汽车上，实时记录客户的驾驶情况，例如行驶里程、夜间行车时长、紧急刹车等数据，依靠这些数据给客户订制个性化的保险方案。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">针对模式一，我们应该思考的问题是：</span></p> \n <blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">①与我们的产品和使用相关的数据有哪些？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">②哪些是我们已经有的数据？哪些是我们需要开始建立的数据？ </span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">③从这些数据中能分析出什么结论？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">④这些结论给我们的业务、客户、供应商、竞争者或其它行业带来什么新价值？</span></p> \n </blockquote> \n <p><br></p> \n <p><br></p> \n <section data-source=\"bj.96weixin.com\" style=\"white-space: normal;\"> \n <section> \n <p><br></p> \n </section> \n </section> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"></span></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <p style=\"line-height: 1.75em; text-align: center;\"><span style=\"color: rgb(255, 104, 39);\"><strong><span style=\"font-size: 16px;\">二、产品数字化（Digitizing Assets）</span></strong></span><br></p> \n <p><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n <p style=\"line-height: 1.75em;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uhMhiaRlBYBZv9WCqlOlQhgRib5SqVFMOgyueH0a6WMm01g9SxQvYlEcQ/0?wx_fmt=jpeg\" data-ratio=\"0.621875\" data-w=\"640\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uhMhiaRlBYBZv9WCqlOlQhgRib5SqVFMOgyueH0a6WMm01g9SxQvYlEcQ/640?wx_fmt=jpeg\"><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">电子书、电子音乐和视频等都属于产品数字化。现在这种数字化趋势越来越创新。比如国际女子网络博物馆（International Museum of Women），它采用非盈利性的运作模式，全世界的女性都可以在博物馆展示她们的艺术作品。这个博物馆的容量比实体博物馆大得多，有来自200多个国家1万多名艺术家在上面展示作品，每天访客达到60万人。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">伦敦的地铁票也从纸质票变成电子票。采用了电子票以后，地铁公司运营成本从14%降到了8%。对乘客来说，也不需要排队买票了。可谓一举两得。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">在工业领域，可视化技术大大提高了制造业的设计水平。这几年兴起的3D打印技术更是一个把数字化产品转变成有形实体的逆向过程。在生命健康领域，病人病历已经能够实现数字化管理，这大大提高了诊断效率。未来外科医生完全可以通过病人身体的数字化模型来提高手术的准确率，降低手术风险。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">针对模式二，我们应该思考的问题是：</span></p> \n <blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">①我们有哪些已经完全或基本实现数字化的产品？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">②我们怎么应用产品的数字化特性提高价值？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">③我们的哪些产品可以全部或部分实现数字化？</span></p> \n </blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"> </span></p> \n <p><br></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <p style=\"line-height: 1.75em; text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"color: rgb(255, 104, 39);\">三、跨行业数据的整合（Combining Data Within and Across Industries）</span></strong></span></p> \n <p><br></p> \n <p><br></p> \n <p style=\"line-height: 1.75em; text-align: center;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44u41B2Oe6VibVH4PzG8zm2ovqxic8Rmia0gGPtfnJdHZ8ibaRVoaZzEtXFPg/0?wx_fmt=jpeg\" data-ratio=\"0.6030150753768844\" data-w=\"398\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44u41B2Oe6VibVH4PzG8zm2ovqxic8Rmia0gGPtfnJdHZ8ibaRVoaZzEtXFPg/640?wx_fmt=jpeg\"><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">大数据科学和新的IT标准提高了数据的集成能力，也使得数据跨行业的交互成为可能。智能城市是进行跨行业数据整合的最佳案例。在伦敦，电动汽车的使用给城市带来一系列新问题，大量电动车同时充电会使电网产生峰值，影响城市用电。目前电网和交通网没有实现数据整合，如果这两网数据能整合到一起，就可以根据交通网的数据预测当天城市电网的情况，对电力的调配是非常有帮助的。反之，也能给交通管理提供信息咨询，更好地管理城市交通。另一个情况是，奥运会之后伦敦交通堵塞情况比以前提高了8%，小型车数量日益攀升。研发发现，这与伦敦网上购物人数越来越多有关。人们在网上购物后，就使用小型车来运输这些商品。伦敦目前正在将网上购物数据和交通拥堵数据进行整合，分析原因，寻找创新的解决方案。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">在意大利北部一个叫博尔扎诺的小镇，城市老龄化问题非常严重，退休人口占到全市总人口的1/4，给社会管理和医疗服务带来很大压力。在IBM的帮助下，政府在退休人员家里安装了监测器，除了监测温度、湿度、二氧化碳含量等环境数据，也监测老年人的生活数据，如做饭时间、打电话情况等，这些数据和社会服务组织、医疗系统等都进行了联网，使这些组织在出现状况时能快速做出反应。据预测，该计划的实施能够节约城市公共服务成本30%，也使得很多老人愿意在家养老，减少了社会养老设施建设的开支。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">针对模式三，我们应该思考的问题是：</span></p> \n <blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">①我们的数据怎样和别人的数据整合在一起创造出新的价值？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">②我们能否扮演一个“催化剂”的角色，把别人的数据整合在一起创造新价值？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">③谁能从数据整合中获益？我们的合作者对什么样的商业模式有兴趣？</span></p> \n </blockquote> \n <p><br></p> \n <p><br></p> \n <p><span style=\"font-size: 14px; line-height: 1.75em;\"></span></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <p style=\"text-align: center;\"><span style=\"color: rgb(255, 104, 39);\"><strong><span style=\"font-size: 16px; line-height: 1.75em;\">四、数据交易（Trading Data）</span></strong></span><br></p> \n <p><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n <p style=\"line-height: 1.75em;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44u5iaY2yOkIfFI7p2ysFTDLINKyrIE2Pgg4UcGajE1pOvva3eNpib6lDTw/0?wx_fmt=jpeg\" data-ratio=\"0.678125\" data-w=\"640\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44u5iaY2yOkIfFI7p2ysFTDLINKyrIE2Pgg4UcGajE1pOvva3eNpib6lDTw/640?wx_fmt=jpeg\"><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">数据的交易和买卖是数据时代一个典型的业态。沃达丰(Vodafone)是世界上最大的移动通讯网络公司之一，它利用其手机客户端能够准确识别谁在开车、行驶在哪里、速度怎样？汤姆汤姆(TomTom)公司是一家提供卫星导航设备和服务的企业，它从沃达丰手中买来这些蜂窝数据，实现了对交通拥堵的精确定位。实际上，蜂窝移动电话数据对很多行业都有价值，例如对客户精准地投放附近餐馆或商店的广告、车辆信息等。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">英国气象局、IBM、英国帝国理工大学商学院和格兰瑟姆气候变化研究院一起组建了一个“开放平台”，以一种全新的方式交换全球天气数据。很多保险公司关心由于自然天气或灾害而引发的疾病或身体伤害，也需要这样的数据。但是，目前气象数据标准尚未统一，数据交换和共享存在困难。该平台建立了网上在线系统，吸引更多的人参与到数据整理、数据模型建立等工作中来。这一平台将为应对全球气候变化解决方案的创新提供数据支撑。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">针对模式四，我们应该思考的问题是：</span></p> \n <blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">①我们的数据怎样通过格式化或分析以后产生新价值？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">②数据在企业内部有什么价值吗？对我们现有的客户、潜在新客户或其它行业有什么价值吗？</span></p> \n </blockquote> \n <p><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n <p><br></p> \n <p><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"></span></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0);\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255);\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214);\">◆</span></span></h1> \n <p style=\"line-height: 1.75em; text-align: center;\"><span style=\"color: rgb(255, 104, 39); font-size: 16px;\"><strong><span style=\"color: rgb(255, 104, 39);\">五、数据服务产品化（Codifying a Distinctive Service Capability）<br></span></strong></span></p> \n <p><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n <p style=\"line-height: 1.75em;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uJMZ5iawJVJtkGfaoV2qorUakY2BI0ns1sOzbRrkfhcyiafnia70ujO04w/0?wx_fmt=jpeg\" data-ratio=\"0.53125\" data-w=\"640\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uJMZ5iawJVJtkGfaoV2qorUakY2BI0ns1sOzbRrkfhcyiafnia70ujO04w/640?wx_fmt=jpeg\"><br></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">随着信息技术在商业领域的广泛应用，一些公司把内部运作良好的信息系统进行标准化开发，形成一种可行业推广应用的商品，这是一种数据服务产品化的新模式。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">IBM在数据领域的耕耘始于它在公司内部实行的旅行预订和费用报告的自动化流程系统，它使公司降低了60%-75%的行政成本，而员工遵守公司规章制度的比例提高了4%。几年后，IBM意识到它的许多客户也对这一系统感兴趣，就着手对这一流程进行标准化处理，形成一种新的数据服务产品，销往全球各大企业。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">花旗银行开发了一套数据交易的模型，用来分析金融系统各部门资金的流动状态。这套模型发现了客户无法进行高效支付的原因。后来，这套数据模型逐渐形成了产品，使用到各大银行客户服务的流程体系中，金融机构和客户都能随时跟踪支付的状态。</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">针对模式五，我们应该思考的问题是：</span></p> \n <blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">①我们是否拥有对别人有价值的独特的能力？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">②有没有办法把这种独特的能力形成标准，以便于推广应用？</span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">③我们行业内或行业外是否有人感兴趣？</span></p> \n </blockquote> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"></span></p> \n <h1 style=\"font-weight: bold; text-indent: 0em; white-space: normal; max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0); box-sizing: border-box !important; word-wrap: break-word !important;\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255); box-sizing: border-box !important; word-wrap: break-word !important;\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214); box-sizing: border-box !important; word-wrap: break-word !important;\">◆</span></span></h1> \n <p style=\"line-height: 1.75em; text-align: center;\"><span style=\"font-size: 14px;\"></span><span style=\"color: rgb(255, 104, 39);\"><strong>总结</strong></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\"><br></span></p> \n <p style=\"line-height: 1.75em;\"><span style=\"font-size: 14px;\">综上所述，信息技术在企业创新中的作用已不再仅仅是提高自动化水平或减低管理成本等，它已经或正在成为新兴商业机会的强大推动力量。以上五种模式是数据时代呈现出来的创新新模式。实际上，这五种模式不是孤立的，一种商业模式可能涵盖了两到三种模式，还可能把五种模式都包含在内。</span></p> \n <p style=\"line-height: 1.75em;\"><br></p> \n <section class=\"_135editor\" data-tools=\"135编辑器\" data-id=\"16401\" style=\"box-sizing: border-box;\"> \n <p style=\"text-align: center; white-space: normal;\"><img class=\"\" data-ratio=\"0.01875\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uiakUWtKibQIfeVR6cISib8WZtx25viaBTaibxPR1eESyWP3G4fhrAmJFiagw/0?wx_fmt=jpeg\" data-type=\"jpeg\" data-w=\"640\" style=\"width: auto; height: auto;\" title=\"金属质感分割线\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uiakUWtKibQIfeVR6cISib8WZtx25viaBTaibxPR1eESyWP3G4fhrAmJFiagw/640?wx_fmt=jpeg\"></p> \n </section> \n <section class=\"\" data-tools=\"135编辑器\" data-id=\"16401\" style=\"max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); white-space: normal; background-color: rgb(255, 255, 255); word-wrap: break-word !important;\"> \n <pre class=\"\" ng-bind-html=\"message.MMActualContent\" style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 255, 255); font-size: 14px; line-height: 22.4px; font-family: inherit; word-break: initial; word-wrap: break-word !important;\"><p style=\"max-width: 100%; min-height: 1em; white-space: normal; text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><strong style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"><br>长按以下二维码</strong>将直接跳转至<strong style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 65); box-sizing: border-box !important; word-wrap: break-word !important;\">QQ</span></strong>加群</p><p style=\"max-width: 100%; min-height: 1em; white-space: normal; text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\">或者通过群号码<strong style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\">590157404</strong>进群</p><p style=\"max-width: 100%; min-height: 1em; white-space: normal; text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><img data-s=\"300,640\" data-type=\"jpeg\" data-src=\"http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uBpiaF5iclXgoCrJsqibwj680g2EXtRK8M8aibKEjpRZh4zl2MLOp3fZ0Qg/0?wx_fmt=jpeg\" data-ratio=\"1.3686274509803922\" data-w=\"255\" style=\"width: auto; height: auto;\" src=\"http://ss.csdn.net/p?http://mmbiz.qpic.cn/mmbiz_jpg/wc7YNPm3YxWmNJPBlHgibRsMjloEMd44uBpiaF5iclXgoCrJsqibwj680g2EXtRK8M8aibKEjpRZh4zl2MLOp3fZ0Qg/640?wx_fmt=jpeg\"><br></p></pre> \n <p style=\"max-width: 100%; min-height: 1em; white-space: normal; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;\"><br style=\"max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;\"></p> \n </section> \n <h1 style=\"font-weight: bold; max-width: 100%; color: rgb(62, 62, 62); white-space: normal; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"max-width: 100%; color: rgb(255, 76, 0); box-sizing: border-box !important; word-wrap: break-word !important;\">◆ </span><span style=\"max-width: 100%; color: rgb(0, 128, 255); box-sizing: border-box !important; word-wrap: break-word !important;\">◆ </span><span style=\"max-width: 100%; color: rgb(61, 170, 214); box-sizing: border-box !important; word-wrap: break-word !important;\">◆</span></span></h1> \n <p style=\"max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;\"><span style=\"color: rgb(255, 104, 39);\"><strong><span style=\"color: rgb(255, 104, 39); font-size: 16px;\">往期精彩文章推荐，点击图片可阅读</span></strong></span></p> \n <p><strong style=\"max-width: 100%; white-space: normal; line-height: 1.75em; 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