《Marketing: An Introduction》(九) 新产品开发与产品生命周期策略

 

《 Marketing: An Introduction 》 ( 九 )

新产品开发与产品生命周期策略

Key words:

Business analysis

Commercialization

Concept test

Fad

Fashion

Idea generation

Idea screening

Marketing strategy development

New-product development

Product concept

Product life-cycle (PLC)

Product development

Introducing stage

Growth stage

Maturity stage

Decline stage

Sequential product development

Simultaneous/team-based product development

Style

Test marketing

 

Contents:

1、          公司如何找到开发新产品的创意并完善这一创意

2、          新产品开发步骤

3、          产品生命周期的几个阶段

4、          在产品的生命周期中营销战略是如何变化的

 

案例分析： Microsoft 产品战略 ---Dos, Windows, Office, .NET Strategy, Windows Live …