Your Podfile has had smart quotes sanitised. To avoid issues in the future, you should not use TextE

Your Podfile has had smart quotes sanitised. To avoid issues in the future, you should not use TextEdit for editing it. If you are not using TextEdit, you should turn off smart quotes in your editor of choice.

不要使用文本编辑去编辑Podfile，使用Xcode编辑，或者使用终端敲命令去编辑。

解决办法：

Using TextEdit will give you following, 

pod ‘Parse’, ‘~> 1.7.1’    //notice the quotes  注意 引号  ，注意 引号 ，注意 引号

Use Xcode to open Podfile and you will get correct quotes as following,

pod 'Parse', '~> 1.7.1'	   //notice the quotes  注意 引号  ，注意 引号 ，注意 引号

Terminal Commands:

$ touch Podfile  //OR $ cd <parentDirectory of Podfile>
$ open -a Xcode Podfile