广告相关业务指标总结

•CPM1= Charge / FSearch * 1k, CPM2 = Charge / Show * 1k, CPM3 = Charge / ADSearch *1k 
•CTR1= Click / FSearch, CTR2 = Click / Show, CTR3 = Click / ADSearch 
•ASN= Show / ADSearch, ACP = Charge / Clic 
•PVR= ADSearch / FSearch 
• 
Search 检索次数 
FSearch 第一页检索次数 
Ad_search 有广告的检索次数 
Show 广告的展现条数 
Click 广告点击条数 
Charge 点击收入 
CTR(Click-through-rate) 
: CTR1 Click / FSearch 
: CTR2 Click / Show 
: CTR3 Click / Ad_search 
CPM(Click per mille)=1000*PVR*ASN*CTR*ACP 
CPM1 (Charge / FSearch) * 1000 
CPM2 (Charge / Show) * 1000 
CPM3 (Charge / Ad_search) * 1000 
ACP(Average click price) 平均广告点击价格 Charge / Click 
ASN 平均每页广告展现条数 Show / Ad_search 
PVR(pageview rate)广告展现率 Ad_search / FSearch