Althoughtherearevariousapproachestodataminingthatseemtoofferdistinctfeaturesandbenefits,manymaynotbepowerfulenoughtomeetyourcorporateknowledgediscoveryneeds.Butinfactjustafewfundamentalquestionscanquicklyclarifythebusinessbenefitsandthepowerofadataminingsystem,settingitsadvantagesinaclearperspective.Thesequestionsneedtobeaskedbothfromtheviewpointsofbusinessandtechnicalusers.However,pleasenotethatthesequestionsrefertodatamining--pleasealsoseethemanybenefitsoftheknowledgeaccessparadigmwhichusesthepatternsdiscoveredbydataminingwithinaPatternWarehouseTM.Herearetwosetsof"TopTenDataMiningQuestions"frombusinessandtechnicalperspectives.Eachquestionhasthreepartsthattogetherhighlightonespecificaspectofadataminingsystem'spowerandcapability.TheTopTenDataMiningBusinessQuestionsThetoptenbusinessquestionshouldbeaskedbybusinessusersaboutthebenefits,qualityandusabilityofthesystem.Theyare:
Question1:BusinessBenefits
a)Howwillthissystemhelpus?
b)Howwelldoesthissystemworkforourindustry-specificapplications?
c)Whatinformationcanwegetthatwedonotalreadyhave?Itisessentialtoaskthisquestionagainandagain.Youshould,ofcourse,getnewrefinedinformation,butitisnotenoughjusttoknowsomething--youshouldhaveinformationthatallowsyouto"act"withinthecontextofyourindustry.And,youshouldmeasurethebottom-linedollarbenefitsdeliveredbyadataminingsystem.Seethepaper"MeasuringtheDollarValuefMinedInformation"foraframeworkforthis.
Question2:TechnicalKnow-how
a)Howtechnicallysophisticateddoweneedtobetouseit?
b)CanbusinessusersoperateitwithoutcallingtheISgroupallthetime?
c)Isitaseasytouseasaninternetbrowser?Businessusersshouldbeempoweredwithdirect,on-demandaccesstorefinedknowledge.Theyshouldnothavetoknowstatistics,yetshouldbegivenconsistentandcorrectanswers.Thesysteminterfaceshouldbeaseasytouseasaweb-browser.
Question3:UnderstandabilityandExplanations
a)Aretheresultsintuitiveordifficulttounderstand?
b)Dowegetclearexplanationsforanyinformationitempresented?
c)Willtheexplanationsbeintechnicalstatisticaltermsorinaformthatwecanunderstand?ResultsshouldbepresentedtobusinessusersinplainEnglish,accompaniedwithgraphs.Thesystemshouldbeabletoexplaineachpieceofinformationitpresentsinclear,English-liketermsthatbusinessuserscaneasilycomprehendanduse.
Question4:Follow-upQuestions
a)Whatkindsoffollow-upquestionscanweaskfromthesystem?
b)Doweneedtogotoananalystforfurtherquestionanswering?
c)Howfastcanwedrill-downontheflytoseemorepatterns?Responsetofollow-upquestionsmustbeimmediate.Businessusersshouldnotneedtouseintermediariessuchasanalyststogetmoreinformationaftertheyhaveseensomeresults.Iffollow-upquestionstaketimeandinvolveintermediaries,thebusinessuserseffectivenesswillbeimpacted.Businessusersshouldgetrefinedinformation,astheyneedit,whentheyneedit.共5页 1
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