关于MBA学习的十二本书籍

1. Leadership: The Strategist: Be the Leader Your Business Needs (2012)

2. Entrepreneurship: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (2014)

3. Globalization: How Soccer Explains the World: An Unlikely Theory of Globalization (2010)

4. Competitive Dynamics: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2014)

5. Innovation Management: Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation (2013)

6. Marketing: The Marketing Plan Handbook (2011)

7. Organizational Behavior: It's Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best (2014)

8. Finance: CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful (2011)

9. Technology: Technical Impact: Making Your Information Technology Effective and Keeping It That Way (2014)

10. Communication: Marketing Communications (2014)

11. Change Management: Making Sense of Change Management: A Complete Guide to the Models, Tools, and Techniques of Organizational Change (2015)

12. Strategic Planning and Business Alignment: The Executive Checklist: A Guide for Setting Direction and Managing Change (2014)