facebook 推广路径

原文：https://www.facebook.com/notes/fan/using-facebook-to-promote-your-website/347171025293915

facebook是最有力的社区推广方式之一，下面是进行facebook推广的路径：

1.第一印象很重要，因此您的facebook主页将是您的商业品牌的焦点，这是展示您所有商业信息的地方。

2.很多人来的facebook去联系一些他们很久没有见面的同学和朋友，兴趣点：玩游戏，互相送礼品，其他有兴趣的东西

3.对于商业账户：

According to its description of Business Accounts, Facebook states:"Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests."

账号：

一个人不允许多个账户、

如果您要做商业，那么信息尽可能的填写完整，他将帮助您树立品牌，里面要包含您的网站和联系信息，在您的页面上传一个图片，用来展现您的网站信息。

Be sure to include content that will build your brand strategy. This includes:

• Regularly posting helpful links, suggestions and notifications
• Choosing a profile image that portrays your company's branding, and is easily recognizable
• Posting photos that represent your business's "personality" (remember, people buy from people, so include photos of yourself or your employees)
• Encouraging sharing and interaction among your Facebook followers
• Quickly responding to feedback in a professional way

开始推广的方式

1.设置一个短连接，通过网站联盟工具生成，他可以让别人更方面直接的找到您的网址

2.通过email，贺卡等方式发送，里面带上您的短连接。

3.搜索标签，featured ，设置特征，让别人更快的通过

 A list will generate featuring People, Pages, Groups, Applications, Events, Web Results, Posts by Friends and Posts by Everyone found as a result of your key term search.

4.发送好友请求，寻找搜索那些可能对您商业感兴趣的好友，成为好友后，当您的主页更新后，会发送通知到您的好友的页面。

5.加入facebook网络群组，搜索与您生意相关的群组，加入进去，然后在群组里面发布消息，寻找对您的产品感兴趣的客户

6.在群组里面和别人聊天，发布一些相关的话题

7.创建自己的群组。开启让别人搜索找到您的群组，让别人可以通过title特征搜索到您的群组，让您的群组的成员可以让他的朋友加入群组，

让您的群组的人越来越多、。

8.创建一个讨论区，让客户可以对您的产品评价，提出改进等信息，增强互动。

9. Keep a Calendar of Events: If you are planning to attend or host a business function that will be open to the public or perhaps you will be traveling to a specific part of the country, post a calendar on your Facebook page (they have one in the 20+ pages of available applications) letting your readers know. Post upcoming events including webinars, conferences and any other upcoming events you will or someone from you business will attend or host.

10.让您的群组，和主页的成员保持活跃，增强互动

11.facebook cost-per-click  点击付费广告

12. Distribute Information: Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information-- for free.

13.创建社区

 Create Community: Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.

14，增强后续服务

 Offer Additional Customer Service: Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.

15. Boost Sales: Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.